ccs cid op - wella · color.id is an additive that you add to your color mass. use with koleston...

Color.id is an additive that you add to your color mass. Use with Koleston Perfect & ILLUMINA COLOR & Welloxon Perfect.

• Color.id’s InvisiDivider Technology creates a unique matrix within the color mass,which acts like a fl exible barrier, separating & holding different hair color sections.

• This allows colors to develop normally with the same great color results you achieve with Koleston Perfect & ILLUMINA COLOR with Welloxon Perfect.

Breakthrough innovation: exclusive InvisiDivider Technology

COLOR.ID, CONTAINING INVISIDIVIDER TECHNOLOGY, IS AN ADDITIVE TO WELLA PROFESSIONAL PERMANENT COLORS; KOLESTON PERFECT AND ILLUMINA COLOR WITH WELLOXON PERFECT.

Color.id allows you to color with intuition. It creates a unique matrixwithin the color mass, acting like a fl exible barrier to separate andhold different hair colors. This allows you to place color next to colorwithout bleeding* and without the need for separators.

• Breakthrough innovation: exclusive InvisiDivider Technology for an EXCLUSIVE SALON SERVICE

• Great color results when used with Koleston Perfect and ILLUMINA COLORwith Welloxon Perfect

• Simple to use for new multi-tonal application• The perfect tool to grow premium-priced creative services in salon to boost

salon revenue• Requires no extra time vs. standard color appointment, leaving clients delighted

with their bespoke, premium color• 98 % of clients would ask for Color.id again and 95 % of clients would recommend

Color.id to their friends**

MIXING RATIO:Color + Welloxon Perfect + Color.id additive10 : 10 : 1 for Koleston Perfect and ILLUMINA COLOR10 : 20 : 2 for Koleston Perfect Special Blonde shades or when using Welloxon Perfect Pastel

COLOR.ID

* Shades of up to 3 levels of depth apart. Exception: not recommended when using extreme tonal differences such as vibrant reds and blondes.

** Based on a consumer survey carried out in salons in Germanyand the US with 63 respondents in 2012.

WHAT IT IS:

WHAT IT DOES:

HOW DO I USE IT:

PRODUCT INNOVATION:

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