ccdm poster- proposal for research
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“We have a dream: 100% education, 100% employment, 100% participation; zero disrespect, zero discrimination, zero injustice.”
Tariq, 29, Sidi Moumen November 11, 2009
Introduction
• A prevalent social and health issue in the rural regions of many developing
countries is the capacity of unstandardized education systems to provide proper
health education, leadership opportunities, or critical thinking skills to adolescents
in high-poverty areas.
• As a response to this problem many nongovernmental organizations, health
awareness projects, and community development initiatives have been
implemented in many of Morocco’s communities.
• These advancements have resulted in measureable growth in the Moroccan
economy, through organizations like the World Bank and UNICEF. However, there
are also many smaller charitable entities that work to enhance rural communities.
• Creativity and Community Development: Morocco Inc. (CCD Morocco) is a
newly formed NGO in Ouauizerth, Morocco. This case study will provide a
detailed examination of the strategic development of CCD Morocco within the
social context.
Objective
• CCDM intends to use the peer education method of
disseminating information regarding health and environmental
issues, leadership, individual and community empowerment, and
women’s empowerment to adolescents and college-age students.
• The primary objective of this case study is to comprehensively
examine the strategic processes and developmental stages of the
organization to enhance the effectiveness of CCDM and assist
the Ouauizerth community.
• The study will examine the strategic processes of existing
successful community intervention strategies, identify the
common indicators of success, and analyze the social
environment where a number of intersecting factors and
organizational hierarchies affect implementation and diffusion of
innovation.
Data and Methods
• Data will be collected from a variety of sources including previous literature, as well
as correspondence and interviews with individuals who influence services of CCDM;
board members, students, instructors, and administrative officials. Interviews will be
scheduled during field research in Ouauizerth, Morocco in May 2013.
• Data analyzed will contribute to CCDM project development (Fig. 7) in alignment
with the successful implementation strategies of similar NGO and community
initiatives.
Acknowledgements: Thank you to Dr. Jo Ann Ewalt, MPA Director; College of Charleston MPA Program; Creativity and Community Development: Morocco Inc.; and Amzwaro Association for Development. Contact: youngkn@g.cofc.edu
Rockin’ the Proverbial Qasbah: Strategic NGO Development in Ouauizerth, Morocco
Kristen Young
College of Charleston MPA Program & Creativity and Community Development: Morocco Inc.
Results • This case study will outline common aspects of successful nongovernmental programs,
and address the potential for Moroccan communities to better evaluate and solve social
problems through strategic local NGO development.
• The study will be used by CCD Morocco, Inc. In to mobilize support, raise awareness,
and expand funding prospects. It will ultimately be used to collect longitudinal data for the
organization in anticipation of future studies and will be submitted for publication be
published on Electronic Hallway.
Knowledge Persuasion Decision Implementation Confirmation
• Socioeconomic
characteristics
• Communication
behaviors
• Relative
advantage
• Compatibility
• Complexity
• Triability
• Observability
Adoption
or
Rejection
Continuation
or
Discontinuation
Of services
Significance
Although young people
in Morocco make up 30
percent of the total
population, a recent
World Bank survey finds
that an overwhelming 49
percent of Moroccan
youth are neither
working nor in school.
Furthermore, idleness
contributes to high-risk
behaviors among youth
(World Bank, 2010).
Figure 5. Source: www.globalvoicesonline.com
• Figure 8. (left) The Ouauizerth high
school where CCDM will be working.
• Figure 9. (above) a classroom of
Moroccan students using peer
education. Source: CCD Morocco Inc.
Source: CCD Morocco Inc.
Figure 4. (above): The community of Ouauizerth,
nestled in the High Atlas Mountains in Morocco.
Figure 7. Conceptual Model for Diffusion of Innovation. Source: Rogers, Diffusion of Innovation. 1995.
Source:www.peacecorps.gov.
Source: www.worldatlas.com
Source:www.unicef.org
Figure 6. A group of Moroccan
adolescents involved in a community
development project with UNICEF.
CCD Morocco, Inc. will be
incorporating similar methods.
0.0% 2.0% 4.0% 6.0% 8.0%
Years of Schooling
School Attendance
Nutrition
Electricity
Sanitation
Drinking Water
Assets
Ed
uca
tio
nH
ea
lth
Liv
ing
Sta
nd
ard
s
Percentage of Population who are Poor and Deprived of Each Indicator
Figure 3. Morocco Deprivation Indicators
Source: Oxford Poverty and Human Development Initiative Data
o OUAUIZERTH
Source: World Bank Data, 2010
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