casting and communicating vision
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© Fishhook
casting and communicating vision
Creating Buy-in for the Next Big Thing
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I had a vision…
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secretly I went to work…
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one night at dinner…
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“this will be great!”
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?vision
pave a long road of inspiration…before information
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what is your next big thing?
• Building project?• Multi-site?• ABF to small
groups?• New service time?• New service style?• New ministry?• Others?
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what we tend to do
• Rousing “vision sunday” sermon
• Announce initiatives
• Charge to get on board
• And we’re surprised when it doesn’t work?
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culprits of ineffective roll-out
________
“Never forget that you are months or years ahead of your congregation in the awareness, understanding and appreciation for your project.”
-Evan McBroom
________
Time
Familiarity
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what’s required?
• Select a communication leader – a planner
• Slow down and map out a plan• An intentional build-up of
inspiration and information• Result = people so “get” the
vision – they see it too and are ready to help make it happen
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develop a plan
• Relational• Real• Robust
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relational
• Casting vision is never about places or programs
• Casting vision must always be about people
• Cast a vision about the people you are called to reach & love
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real
• Inspire congregation with stories of real people
• Tell stories – share testimonies• Bring vision to life with inspiration• Model the behaviors – what you
want people to do to achieve vision
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robust
• Strategically – carefully timed messages
• Creatively – beyond the normal channels
• Over time – over and over and over…
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good shepherd lutheran church
Naperville, Illinois
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Building Expansion & Enhancements
TCI & Strategic Planning
Communication Plan
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leaders’ concern
“The last time we did a building project the needs were obvious to everyone in the church. This time
the need is not as apparent. We’re
concerned people won’t ‘get it’ and won’t get behind the project.”
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good shepherd vision
To reach and transform spiritually distracted families in our local
community so they come to know and love God.
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phases of communication
• cast vision – five months• uncover strategic objectives (and
cast vision) – five months• build up to fundraising (and cast
vision) – three months
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communication plan
week by weekmessage by message
tactic by tactic
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leaders’ talking points
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leaders’ NOT talking points
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week by week
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make it relational
about peopleunique need in your
community
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cast the vision
The Naperville Nelsonsa “spiritually distracted” family
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make it real
real people we know
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make it robust
meat & seasoningsupport with all
communication tactics
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additional phases
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phase 2 - strategic objectives
• now people see the vision
• explore strategic objectives
• connect objectives (facilities and ministries) to vision
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phase 3 – build up to fundraising
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phase 4 – capital campaign
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lessons
• slow _____________________________• remember _________________________• give people time to _______, ______
to, and ________ the vision• plan in ________ and stay at it over
time• choose a communication ________ to
develop your ______
down & create a planwhere your people are
discoveradjustembrace
phasesleader
plan
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