case study - the power of internet marketing
Post on 19-Jan-2015
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Case StudiesCase Studies1-Arabian Automobiles – Infiniti
“ Made a revenue of Dhs. 2,145,000 Spending Dhs. 3312 Only!”
2- AW Rostamani – Logistics
“Leased out 40 % of new 46,000 square metre facility using $300 budget in 45 days”
AWRostamaniAWRostamani Holdings GroupHoldings Group
Other Co.s
Non-Automotive
Other Co.s
11--Arabian Automobiles Arabian Automobiles –– InfinitiInfiniti
• Average Auto. Market Cost Per Lead = Dhs 250
• Using PPC targeted Campaign• Budget 30 $ / Day• Generating 11 – 17 Leads Per day• Cost Per Lead Dhs 6 – 10• Converted Leads = 11• Total Sales = 11 X Dhs. 195,000 = Dhs
2,145,000
No Car Model Name Email Mobile Action Taken Lead number Forwarded to
1 Infiniti G Sedan Issa Fallouh issafallouh@hotmail.com 506409994 18765293 Nataly Akil
2 Infiniti FX yahya alkoumaim yahyagara@hotmail.com
3 Infiniti G Convertible ALAA MALIK alimm85@yahoo.com 7807677331 18765298 Tony C. Joy
4 Infiniti G Convertible ABDULLA AL ZOUBI abod_zoubi@hotmail.com 566943037 18765297 Nataly Akil
5 Infiniti FX Joe Thomas joey81@gmail.com 506595772 18765294 Tony C. Joy
6 Infiniti G Sedan MOHAMMED ALTAYEB altayb4488@hotmail.com 5017344407 Infiniti M45 Khamis Al Kayani al7azin_799@hotmail.com 509899343 18765295 Ziad Gholmieh
8 Infiniti M45 yusanputra yusan yusanputra@hotmail.com
9 Infiniti FX Ramachandran Padmanabhan Ramachandran.P@alfuttaim.ae 502818192 18765296 Musaab A Ibrahim
11 Infiniti FX Ahmed Rashwan ahmed_rashwan_22@yahoo.com 050 7587 335 18752297 Lilian Ali Ahmad
12 Infiniti G Convertible Muhammad Faisal Zameer f_zameer@hotmail.com
13 Infiniti FX asem abadla asem_abadla@hotmail.com 507363648 18747299 Lilian Ali Ahmad
14 Infiniti G Coupe asem abadla asem_abadla@hotmail.com 507363648 18747299 Lilian Ali Ahmad
15 Infiniti G Sedan Ahmad Al Mulla almulla87@gmail.com
16 Infiniti G Convertible rasan mamkak rasan_mamkak@yahoo.com
17 Infiniti FX rasan mamkak rasan_mamkak@yahoo.com
18 Infiniti FX ali hassa alihassan132@gmail.com
19 Infiniti FX Mahesh Malkani krisheshm@gmail.com 504575438 18765299 Ziad Gholmieh
20 Infiniti EX JUMAA SHEIBA m_jomha@yahoo.com
21 Infiniti FX SAIF ALAZZAM saiif_alazzam@live.com 508023811 18727316 Tony C. Joy
22 Infiniti FX husam ismaeel husam2k@gmail.com 506168432 18727317 Lilian Ali Ahmad
23 Infiniti FX AWAD ALKAREEM YOUSUF ahyousof@hotmail.com 505201251 18727318 Ziad Gholmieh
24 Infiniti M45 tiesto nasir tiesto2500@yahoo.com
25 Infiniti FX YAHYA AL ZAROONI y.uae@hotmail.com
26 Infiniti EX MOHAMMED SHAKER ALMOFLIH shaker70@hotmail.com
27 Infiniti M45 IHAB IBRAHIM ELMET WALLI BAIH heremarco@yahoo.com 509262105 18734254 Nataly Akil
28 Infiniti FX shadi matrud shadimat@yahoo.com 502960708 18765302 Musaab A Ibrahim
29 Infiniti EX AHMED ASHOOR SABIR HASSAN ALMAT ARI ahmedachouras@yahoo.com 506767031 18765303 Musaab A Ibrahim
31 Infiniti EX m rezaei sepantamino_vision@hotmail.com
32 Infiniti FX BASHAR ABDULLAH bshar_abdalla@yaho.com
33 Infiniti G Convertible nadiya djouad nadiya.djouad@gmil.com 502259669 18752293 Tony C. Joy
34 Infiniti G Sedan M V V@GMAIL.COM
35 Infiniti G Sedan RIMA MOHAMMED rima.kd@dwtc.com
36 Infiniti FX AHMED SHEHAT A ahmad.v.i.p@hotmail.com 506266053 18752300 Ziad Gholmieh
37 Infiniti G Convertible Bravo Initony asdewrd@gftre.asd.cms
38 Infiniti FX AMAL MOHAMMED amall_2008@hotmail.com 504754116 18747306 Nataly Akil
39 Infiniti M45 NADEEM ALANI nadeem_alani@yahoo.com 964234545 18765304 Musaab A Ibrahim
40 Infiniti FX shadia alim shadia-alim@hotmail.com 503301070 18747308 Lilian Ali Ahmad
41 Infiniti FX rasan mamkak rasan_mamkak@yahoo.com
42 Infiniti G Convertible WAJD EL SHOOF wajd-sh@hotmail.com 507321051 18737271 Ziad Gholmieh
43 Infiniti FX MOHAMMED NAJI www.ziko842010@yahoo.com 501380285 18765305 Musaab A Ibrahim
44 Infiniti G Convertible Arpit Joshi arpit@eim.ae
45 Infiniti G Convertible AMER ALSHOFI amersameer21@yahoo.com 501974652 18727351 Lilian Ali Ahmad
46 Infiniti QX S G 123@123.com
47 Infiniti FX JUMAA SHEIBA m_jomha@yahoo.com
48 Infiniti QX JUMAA SHEIBA m_jomha@yahoo.com
49 Infiniti FX Azmat Beyg tamzab@hotmail.com
50 Infiniti FX Obaid Saleem obiadsaleem14@hotmail.com 558888888 18765306 Musaab A Ibrahim
51 Infiniti G Sedan Obaid Saleem obiadsaleem14@hotmail.com 558888888 18765306 Musaab A Ibrahim
52 Infiniti FX Pingkan Rampen pingkanr@hotmail.com 558867393 18765308 Tony C. Joy
53 Infiniti G Coupe Gaven Jones gaven.jones@supreme-group.net 566833731 18765309 Tony C. Joy
infiniti Leads Daily Update
August
Type of inquiry Daily emails
% of emails
Brochure Request 331 32.1
Quotation 675 65.5 979
Test Drive Request 25 2.4 52
Total 1031
1403
Test Drive Summary:Altima 2.5 6Infiniti FX35 1Infiniti G35 Sedan 2Pathfinder Station Wagon 1
Patrol Super Safari 2Sunny 3Tiida HB 2Tiida Sedan 1Xterra 5Xtrail 1Armada 1
Number of Sales Inquiries by phone
August Mont hly Report
AAC Email Report
Individual Inquiries
Fleet Inquiries
Brochure Request32.1%
Quotation65.5%
Test Drive Request
2.4%
Type of inquires
Brochure Request
Quotation
Test Drive Request
10
57
09
3 2 1 18
26
0 1
191523
68
36
110 4 3 5 10 15
1 2 10
20
40
60
80
100
1
Brochure Requests by car
370Z Altima 2.5 Altima 3.5L
Altima Coupe Inf initi FX35 Inf initi G35 Sedan
Inf initi G37 Coupe Inf initi QX56 Murano
Pathf inder Station Wagon Patrol Hard Top Patrol Safari
Patrol Super Safari Qashqai Sunny
Tiida HB Tiida Sedan Xterra
Xtrail Navara Civilian
Urvan Patrol Pickup Armada
Inf initi EX Inf initi M Maxima
12
104
11 10 6 3 3 5
27 34
0 2
32
54
7888
65
3141
2 7 113
24
3 118
0
20
40
60
80
100
120
1
Quotation Requests by car
370Z Altima 2.5 Altima 3.5L
Altima Coupe Inf initi FX35 Inf initi G35 Sedan
Inf initi G37 Coupe Inf initi QX56 Murano
Pathf inder Station Wagon Patrol Hard Top Patrol Safari
Patrol Super Safari Qashqai Sunny
Tiida HB Tiida Sedan Xterra
Xtrail Navara Civilian
Urvan Patrol Pickup Armada
Inf initi EX Inf initi M Maxima
Deira, 62%
Sh.Zayed Road, 24%
Sharjah, 12%
Ajman, 1%Ras
AlKhaimah, 1%
Emails By BranchDeira
Sh.Zayed Road
Sharjah
Ajman
Dhaid
Fujairah
Khorfakkan
Ras AlKhaimah
Umm AlQuwain
22-- AW Rostamani AW Rostamani –– Logistics Logistics
22-- AW Rostamani AW Rostamani –– Logistics Logistics
• Established in 1997, the company is the primary logistics
• The new 46,000 square metre facility started back in Feb 2010
• It had 60% occupancy till Jun 2010• 40% Vacancy for more than 2 months
ActionsActions
• Started SEM & SEO Campaign to have a better internet positioning and branding.
• In less than 45 days were able to improve the internet ranking on google.com and yahoo.com.
ResultsResults
• Aug. 2010 , %100 occupancies and request expand the facility.
Conclusions & TipsConclusions & TipsConclusions Conclusions TipsTipsIM is must in today’s business Start Your online present NOWUnderstand your niche market ResearchesIdentify your audience IM researchesTarget the right audience Prospects SegmentationsApproach your prospects Use the right IM methodEvaluate results Measurements for all activitiesImprove results Split testingExpand your business Start the process again
Deploy
Thank Thank YouYouHani Hani MasgidiMasgidi
0097100971--5050--79188807918880info@steptocallcenter.cominfo@steptocallcenter.com
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