case study: sponsored content done right

Monday, October 28, 13

INFLUENCEThe act or power of producing an effect without apparent exertion of force or direct exercise of command.

Monday, October 28, 13

Monday, October 28, 13

Monday, October 28, 13

Monday, October 28, 13

DisintermediationCreating influence through COLLABORATION

not transaction.

Monday, October 28, 13

Monday, October 28, 13

A shared passion for changing the game.

+

Monday, October 28, 13

Monday, October 28, 13

The Next Big Thing

Never been done before

Authentic

Change some rules

Don’t smell like marketing

Monday, October 28, 13

Monday, October 28, 13

AOne-to-many

Platform

“WE DON’T HAVE ANY RULES, EVERYONE’S TRYING TO FIGURE IT OUT. THAT’S WHY THE INTERNET IS LIKE THE WILD WEST. WE NEED TO WRITE THE NEW RULES.” JAY-Z

#MAGNACARTAWWW.MAGNACARTAHOLYGRAIL.COM

revolutionary new album, “Magna Carta Holy Grail,” to fans around the world.

For immediate release:

free for one million Samsung Galaxy S® III, Galaxy S® 4 and Galaxy Note® II users via customized mobile app on June 24th.

Download Magna Carta app:www.magnacartaholygrail.com.

unprecedented inside look into album creationinspiration of new songs.

Share app with other Galaxy owners via Facebook, Twitter, and Google+ or S Beam

July 4th at 12:01 am ET app o!cially unlocks album72 hours before on sale release.

“Something special for fans.” Todd Pendleton Samsung, Breaking new ground.”

Monday, October 28, 13

Monday, October 28, 13

Telling aSTORY

If 1 Million records gets SOLD and billboard doesn’t report it, did it happen? Ha. #newrules #magnacartaholygrail Platinum!!! VII IV XIIIMr. Carter / @S_C_, 10:34 am, 17 june 201314,984 RETWEETS 4,201 FAVORITES

watchthe

spot

Monday, October 28, 13

Monday, October 28, 13

Monday, October 28, 13

Creating theNEXT BIG THING

in Music

Monday, October 28, 13

Monday, October 28, 13

What’sNEXT?

Monday, October 28, 13