case study for tata sampann

w w w . b l o g m i n t . c o m

Blogging Campaign

Tata Sampann

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Campaign Brief: Tata Sampann01

Objective• Tata Sampann wanted to spread a

positive word of mouth about Tata Sampann Spices.

• Tata Sampann wanted a digital strategy to earn good revenue in the next five years.

Solutiono We actually developed a home to home plan

because we believe trial is very important in a product like this and facilitated that trial by taking it to the consumers.

o Blogmint engaged Top Food Bloggers for this campaign.

o After product trial, bloggers documented experience for Tata Sampann spices through social media and blogs.

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Experiential Blogging: Tata Sampann Spices Trial02

Solution

Social engagement was done around these blogs highlighting the USP’s of Tata Sampann Spices.

Food Bloggers tried different variants of Tata Sampann products and came out with some delicious recipes on their blogs.

To maintain the authenticity, a bloggers outreach was chosen as a route to generate positive conversations about Tata Sampann Products.

Handpicked Food bloggers were sent Tata Sampann Hampers to experience the best spices sourced from Kerala’s best farms.

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Published Blog Posts03

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Published Blog Posts04

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Sample Post Links

http://icetrail.blogspot.in/2016/11/tata-sampann-masala-online-price-list.html

http://kitchenofdebjani.com/2016/11/tata-sampann-spices-review-recipe-chole/

http://www.sinamontales.com/restaurant-style-dal-tadka-how-to-make-best-dal-tadka-recipe/

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http://www.whiskaffair.com/2016/11/paneer-bhurji-recipe.html

http://www.twinklingtinacooks.com/review-post-yellow-dal-tadka-tata-sampann-masala/

w w w . b l o g m i n t . c o m https://www.blogmint.com/

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