case study by clive bonny coaching entrepreneurs for city business services
Post on 13-Jan-2016
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Case Study By Clive BonnyCoaching Entrepreneurs for City Business Services
CITY BUSINESS SERVICES
OPPORTUNITY
• Successful Innovation Incubator since 1983
• Walking distance to the Square Mile
• USP’s value for money and personal service
Want coaching support to sustain client growth
Avenues Explored
• Quality of core service delivery
• Customers perceived experiences
• Relevance of extra service options
• Past employee turnover and challenges
• Risk of people departure through growth
• Competitive service offerings
Competitive Service Offerings
• Assessments and visits to 4 providers:
• Mailing addresses and virtual office setup
• Conference rooms and secretarial support
• Flexibility of accommodation size / style
• Training needs analysis and delivery
• Grant funding support offers
Competitor Reality
• Wide variance between offers and delivery
• Low quotes per day carried hidden costs
• Grant funding carrots were out of reach
• Lower engagement and retention
• Poor pro-active enabling to Think Big
• Better branding but lower value for money
Project Outcomes
• Designed additional unique offer:
• Benchmarked with London Excellence
• Imported new business diagnostics tool
• Leads to strategic Balanced Scorecard
• Designed Coaching Workshops
• Training tailored 1-1 and for whole team
Client’s Impact Assessment
• Maintain high client retention rates • Improve brand profile in high value market • Safeguard 2 support jobs • Create new clients for vacancies• Cross-referrals with Think Big support• “The project was completed to high quality
without diversion of my time or my busy staff ” • George Koumi, MD, www.rivingtonhouse.co.uk
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