case study: brands using texts to engage customers

+

Retail Mobile MessagingMaking the case for using text to connect with consumers at home, on the go and in your store.

What Where

Why WhenWho

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+What is Mobile Messaging?

SMS MMS

Works on 98% of phones Works on 90% of phones

Benefit: Inexpensive Benefit: Increased ROILimited to 160 characters No character limitDelivers basic offers, URLs, click to call numbers and functional info such as shipping alerts.

Delivers 40 seconds of video, one image or multiple images plus an expanded character set.

Text SCOTT to 26262Thursday, November 21, 13

+Why Text?

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+Why Text?

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+Why Text?

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+What Are QSRs Texting?

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+What Are QSRs Texting?

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+What Are Retailers Sending?

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+What Are Retailers Sending?

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+Where Is The Audience From?

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+Where else?

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+Time of Day - December 2012

7

10

12

15

17

1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31

Lakeshore - 4bebe - 4A&F - 8ToysRUs - 7

December 2012

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+Frequency - Nov ’12 - Oct ‘13

0

3

5

8

10

Nov12 Jan13 Mar13 May13 Jul13 Sep13

Lakeshore - 53bebe - 38A&F - 53ToysRUs - 90

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+3 Cool Tactics - Pre-Roll Ads

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+3 Cool Tactics - Pre-Roll Ads

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+3 Cool Tactics - Mobile Sharing

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+3 Cool Tactics - CGC Campaigns

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+TakeAways■ Use both SMS and MMS.■ Be aware of what the other guy is sending.■ If text didn’t work before, try again.■ Deliver relevant content at the right time.■ And with the right frequency.■ Promote your text alerts wherever possible.■ Try new tactics like text ads, mobile sharing and CGC.

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+Thanks

Scott Rogers

Mercantile Mobile Marketing

scott@mercantilemobile.com

714-742-8815

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