carvi video & metadata, next tsunami

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dd-mm-yyyy

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Reinvention Transforming to New Media

“Video & Metadata, next Tsunami ”

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The Burning Question:

“Now we are poor income, information rich and millionaires in expectations”

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(“Ahora somos pobres en ingresos, ricos en información y millonarios en expectativas”).

  David Konzevik. 

Economista y Doctor en Business Administration

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Day One

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Broadcasting to ITcasting

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From Broadcast…

>  Expensive / professional content creation

>  Pre-package content

>  Live Broadcasting (Prime Time)

>  Non- or basic interactivity

>  Consumption is basically @ home (TV set)

>  Share experience with the members of the family

>  Non-personalization

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…to New Media >  On Demand

>  Full Interactivity

>  Focus on content aggregation and distribution

>  Consumption on computer or smart device

>  Individual experience

>  Mobility

>  Pro-active behavior

>  Personalization

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IT-casting

From Broadcast to New Media

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Rewriting media history business technology

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Market Analysis

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Top 10 Strategic Technologies for 2012

Source: http://www.marketvisio.fi/fi/ajankohtaista/uutiset-gartner/910-gartner-identifies-the-top-10-strategic-technologies-for-2012

1.   Media Tables and Beyond

2.   Mobile-Centric Applications and Interfaces.

3.  Contextual and Social User Experience

4.  Internet of Things

5.  App Stores and Marketplaces

6.   Next-Generation Analytics

7.  Big Data

8.  In-Memory Computing.

9.  Extreme Low-Energy Servers

10.   Cloud Computing

(B2E, B2C, B2B)

(Mobile-centric interfaces emphasising touch, gesture, search, voice and video)

(by 2014, there will be more than 70B mobile application downloads from app stores, every year)

(from structured and simple data analysed by individuals to analysis of complex information of many types (text, video, etc…)

(Logical data warehouses bringing together information from multiple sources as needed will replace the single data warehouse model)

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Why?

3,5 B / day (Google +2500 M /day)

+ 700 M

+ 200 M

+ 1,2 M (Technorati)

+ 250M (devices)

+ 500K (Apps) / 18B downloads

35hrs/ 1´(3B videos viewed/day) + 2,1 B users worldwide

294 B mails and messages / day

$597B transactions (2010)

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2011 - The year Internet video escapes from the desktop

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Video The “R/evolution”

Consumer Internet Video Traffic (48% CAGR 2010-2015)

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Video The “R/evolution”

By 2014 Video volumes will be 35 ExaBytes per month

1 Exabyte = 1 EB = 1,000,000,000,000,000,000 B = 1018 bytes = 1 billion gigabytes

Source: http://ciscovni.com/vni_forecast, 2009

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Video The “R/evolution”

Video Rapid Growth in Mobile Internet Traffic

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Video Compression Technology

Lower Bandwith to transmit 720p video

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Video - growing to 90% of data

>  By 2014, over 90% of all data traffic will be video.

>  The equivalent of 32 million people streaming Avatar in 3D continuously every month.

Are you ready to capture that media value?

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Internet The Opportunity

Global Ad Opportunity over Internet: $50 B

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Mobile The Opportunity

Source: http://www.morganstanley.com

»  1990: 11 MM mobiles

»  2011: 5.280 MM mobiles (January)

»  +600 MM are Smartphones (with internet access)

»  By 2013: 1.800 MM Smartphones

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Internet Traffic

Source: http://www.cisco.com

Five Traffic Milestones and Three Traffic Generator Milestones by 2015

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Source: Morgan Stanley

Devices X10 more

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TV & Devices

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Source: http://mashable.com/2011/09/07/television-birth-infographic/

By 2015

>  Up to 500 billion hours of content will be available for digital distribution

Souce: iSupply, YouTube, 2008

>  There will be 1 billion mobile video

customers. Source: ABI Research, Mobile Video Services, 2010

>  15 billion devices will be able to receive content over the Internet.

Source: IDC, ICT Outlook: Recovering Into a New World, #DR2010_GS2_JG, March, 2010

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Source: http://mashable.com/2011/09/07/television-birth-infographic/

Source: www.VoucherCodes.co.uk

How TV has changed

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>  CRT: 1922-2007

>  27” (Average in 2004)

>  37” (Average in 2011)

>  60” (Average in 2015)

>  Pricing decreasing

>  Renewal Cycle: 5-7 years

How TV has changed

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Media Cloud Network Centric

Source: WP_Moving to the Media Cloud (HP and Intel)

> The inherent flexibility of the media cloud allows targeted ad insertion on a national, regional, local, or even personalized basis.

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MediaCloud Competition

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TV sets connected to Internet (2016)

>  2010: 124 millions

>  2016: 551 millions

•  20% of Global TV

Report based on 40 countries study

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Pay TV Global revenue $353B (by 2015)

>  TV Online will increasing >  Global Pay TV market (video service), BY

2015

•  IPTV (15%) •  CABLE (41%) •  SATELLITE (49%)

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Video & Metadata

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Video-viewing experience Consumers are in CONTROL

Source: http://www.digitalsmiths.com/parks_whitepaper

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Video is here the Metadata are arriving

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the Metadata are arriving

Source: GARTNER

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the Metadata are arriving

Source: GARTNER

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the Metadata are arriving

Source: GARTNER

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Personalized video browsing and watching experience

Source: http://youtube-global.blogspot.com/2010/12/home-sweet-homepage.html

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You Tube Source: http://visual.ly/youtube-killed-tv

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Smart TV

Source: http://sammyhub.com/2011/11/07/samsung-tv-sales-surpass-1m-units-in-one-month-in-north-america/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+samsunghub+%28Sammy+Hub%29

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Google TV Second Chance!

Source: http://informitv.com/news/2011/10/31/googletvbrings/

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Google TV Third Chance!

Source: http://www.broadbandtvnews.com/2011/11/07/google-might-trial-classic-cable-tv/

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Apple 21st-Century Broadcasting network

Source: http://www.cultofmac.com/67232/apples-data-center-is-21st-century-broadcasting-network-says-cloud-expert-exclusive/

>  “Apple increasingly views its mainstream computers, from iPod Touch to iPhone to iPad to MacBook Air, as media players, with “media” spanning not just audio and video but also apps,”

>  “From that perspective, the North Carolina data

center can be seen as essentially a broadcasting system that will enable Apple to make the shift from a downloading model of media distribution to a streaming model. It’s a proprietary broadcasting system (not altogether unlike traditional broadcasting systems), which means it’s a very different model of the cloud from the open model promoted by Google.”

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Source: http://www.apple.com/pr/library/2011/10/18Apple-Reports-Fourth-Quarter-Results.html

Magic Apple

>  Possible Revenue 2011: $108B >  Revenue Q3 (2011): $28,2B

•  iPhone: $13,2B •  iPad: 6B •  Mac: 5,1B

>  67,8% Apple´s (july 2011) revenue are

from product didn´t exist in July 2007

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Source: http://www.apple.com

Personalized video browsing and watching experience

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Source: http://www.apple.com

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Zeebox

Source: http://zeebox.com/tv/#!guide Anthony Rose ex You View

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EPG vs 2nd Screen

Source: www.rtve.es Source: www.wooshatv.com

>  Woosha showcased the watchmi iPad app, which blends a personal TV guide with the benefits of live TV streaming to your iPad and remote recording in the network (network PVR).

>  The personal TV guide is powered by high quality program data from Axel Springer Digital TV Guide GmbH combined with personal recommendations from the best in breed APRICO recommendation engine.

>  The user can easily find and play movies and shows that match his taste and mood, or if the program of choice is not on yet, he can schedule a recording and once it’s been recorded he can play it back at any time he likes.

KEY ELEMENTS:

Internet VoD Connected Devices

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US Facebook users vs US TV viewers (working hours)

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SMART Player

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SMART Player or 2nd Screen

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Innovative Solutions for Fans

Blue: Live duration of sport events (hours) Yellow: TV and Online broadcast

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Future TV or Conversations

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NETFLIX What was wrong?

Source: http://visual.ly/downfall-netflix

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Future

Source: http://www.youtube.com/watch?v=g7_mOdi3O5E

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Future technology watch

Source: http://www.youtube.com/watch?v=bBjvqnKQsTI&feature=related

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Your Conversations!

#mmcuende

www.linkedin.com/in/morcuende

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Reinvent your broadcast brand with New Media performance.

dialogue:

Miguel-Ángel Morcuende Global Biz Dev Director New Media M+ 34 639160344 miguel.morcuende@atos.net