carnegie mellon u - forecasting case studies - open 2011
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NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
Forecasting Methods for Product
Design Development:
A Compilation of Three Case Studies
of Industry Collaborative Projects
Materials, Toys, and Vehicles
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
Junior Level Industrial Design Course15-30 students in 3-4 person teams, 15-week semester course
Teaching Goals:: Use research methodologies to guide design decisions
: People/users creative
: Create tools to allow these people/users to be creative
: Realize connections with imperfect data
: Visualize information to communicate intent/ideas
: Build a scenario that uses the products as props in a
coherent and engaging story
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
Why Industrial Design for Future Casting?
Inherently Creative
What‟s possible
Synthesis
Macro to Micro perspectives
Predictive Gestalt
~ Appropriate Innovation
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
(German: Gestalt - "essence or shape of an entity's complete form") of the Berlin School is a theory of mind and brain positing that the operational principle of the brain is holistic, parallel, and analog, with self-organizing tendencies.
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
Why Product Design?Nigel Cross, „Designerly Ways of Knowing‟
: Phenomenon of Studyin the Sciences | Natural world
in the Humanities | Human Experience
in Design | the Artificial world
: Methods of Studyin the Sciences | controlled experiment, classification, analysis
in the Humanities | analogy, metaphor, evaluation
in Design | modeling, pattern-forming, synthesis
: The values of each educational „culture‟in the Sciences | objectivity, rationality, concern for the „truth‟
in the Humanities | subjectivity, imagination, commitment,
concern for „justice‟
in Design | ingenuity, empathy, concern for „appropriateness‟
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
Why Industrial Design?
Educational Models
Analysis | Synthesis
Deductive | Inductive
One Solution | Many Solutions
~ Appropriate Innovation
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
Raymond Loewy MAYA Principle:
Most Advanced Yet Acceptable
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
+
Forecast new material technology applications
for Polyurethane “Gecko Material”
5-10 years projection
Markets Areas:
Robotics
Health Care
Transportation
Logistics
Security
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
Dr. Metin Siti Reearch Lab: NanoRobotics
http://nanolab.me.cmu.edu/projects/geckohair/
http://nanolab.me.cmu.edu/projects/waalbots/tri-leg.shtml
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
Design Research Philosophy
MakeTools, Dr. Liz B.N. Sanders
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
Traditional Research Method
Observation in coffee shop
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
Gecko Security Add-on and Manufacturer Items
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
Figure 8: Built-In Security for Mobile Communication and Computing
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
Ride-On Toys: Multi-Environment Use
+
Develop new modes of physical balance, exercise, and activity for 1 ½-5 years old childrenVehicles: tricycles, scooters, or other foot-to-floor
6 week time span 1-3 years production projection
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
Background Information
Schickedanz, Understanding Children and AdolescentsChild development references Locomotor skillsGross Motor SkillsFine Motor Skillss
Knowledge in Action
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
CMU Children’s School The Cyert Center
Observational Research
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
Develop the desired user experience for semi-autonomous vehicle driving
10 week time span 10-15 year projection
+
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
Design Research Philosophy
MakeTools, Dr. Liz B.N. Sanders
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
Why Industrial Design Studio Model supports
Future Cast Scenarios:
Inherently Creative | Visual + Process
What‟s possible | MAYA
Synthesis | Connecting Information
Macro to Micro perspectives | Viewpoints
Predictive Gestalt | Formation
SUPPORT
Expert knowledge
Ability to Apply Design Skills to Human Needs
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
Design is Easier with Relevant Knowledge and Research
Build the Story
Create a Specific Scenario
~ Appropriate Innovation
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
NCIIA Conference: OPEN 2011
Wayne Chung Associate Professor Carnegie Mellon University
Thank you!
Questions…
Wayne Chung Associate Professor Carnegie Mellon University
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