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Investor Presentation
Confidential
Confidential
A Personal Online Knowledge Networking Service
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July 2011
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Table Of Contents
Stickiness Factor
Section
<ReadOz Business & Platform Overview
Need/Solution
Industry Overview
Go-to-Market Strategy
Pages
Investment Considerations
Management Team
Financial Overview
Conclusion
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Investment Considerations 4
ReadOz350 W. Ontario St. #4W Chicago, IL 60654Phone: +1 312 929 2500Fax: +1 312 846 6186Email: Info@readoz.com
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Key Investment Considerations
High Value-Add Personal Online Knowledge Networking Service
Well-Established Growth Markets
Significant Revenue Growth Opportunities
Proven & Unique Management Team
Established Global Customer Base
Successful Launch of Version 1.0
Customer Data Analytics Capabilities
Effective Pivot Strategy Formula
Deep Academic-Based Advisory Board
Unrealized Additional Opportunities
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Version 1.0 – Established in Market Place (Live)
ReadOz – iPad Version 1.0ReadOz – Desktop Version 1.0
<Get Desktop Screen Shot>
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ReadOz Platform – Current Global footprint
Text from Kal, use pictures from Google Analytics
497,788 visits came from 182 countries/territories – March 1st to May 14th 2011Source: Google Analytics 6
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ReadOz - Quick Facts (Versions 1.0)
Already Reader Based (Current Unique readers per month approximately 120,000) 700 Publications Registered
Global User (Reader) Base
Proven & Motivated Management Team
Current Monthly Average Revenue of $15K
Version 2.0 – Ready for Launch
Cloud-Based Internet, Smart Phone, Tablet Application
60,000 Average Page Views per Day
Successful Launch of Version 1.0
Approximately 4,000 Unique Visitors Per Day
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ReadOz Pivot - Future Vision
OnlineDigital
Publishing Platform
Personal Online
Knowledge Networking
Service2007 – 2011
Version 1.0
Aug 2011 & Beyond
Version 2.0
Pivot is built off the ReadOz Access to Knowledge Foundation!
Publisher Generated Content
User Generated
Content
Reader Centric
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ReadOz Vision, Mission & Value Proposition
Work Smarter – Do More!
Vision Statement
(What)
Mission Statement
(How)
Value Proposition
(Why)
To make digital information more useful and accessible for users by providing a personal online knowledge networking service where information can be captured, shared, and reused.
To compile the world’s publicly available knowledge for efficient personal use.
Knowledge (Information) Workers/Users, Publishers, & Advertisers
Audience(Who)
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ReadOz - Business Overview
ReadOz.com offers an online knowledge networking and management service and tools that address specific needs of user (readers), publishers, and advertisers.
What WeDo:
Key Pains:
Current State:
Information Related Problems: Can’t EASILY Find, Access, Share, Update, Track, Improve, Store personally relevant information from the internet.
Version 1.0: Originally launched in June 2007 as a digital publishing platform with currently over 700 publications established, 3.9K unique daily visitors, and 60K average page views per day. - More than 50% unique visits every month!
Top Countries utilizing ReadOz: U.S. Brazil, Russia, France, Greece, Italy, United Kingdom, Canada, Germany, Ukraine
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ReadOz Identified - Pain in the Industry
Source: LexusNexus 2010 International Work Productivity Study
“I know I have a document on that … somewhere. Is there a newer version?” “I have to dig through 54 different places to put together the answer.” “The department head sent an e-mail on that? Really? My inbox is out of control.”
“Nine out of ten U.S. professionals say they need to search for old e-mail or documents at least once a week. Not being able to access the right information at the right time is a huge waste of time.”
“On average, 59% of professionals surveyed say that the amount of information they process at work has significantly increased since the economic downturn.”
“On average, workers report spending slightly more than half of the work day receiving and managing information, rather than actually using information to do their jobs. Plus professionals estimated that between one third and one half of all information receive daily is not important for getting their jobs done.”
Note: The LexisNexis 2010 International Workplace Productivity Study covered 1,700 white-collar workers in five countries—the United States, China, South Africa, United Kingdom and Australia. Professionals in every nation said they were struggling to cope and looking to their employers for customized solutions. 1
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ReadOz Evolution – Formulation of Solution
ReadOz
Organizing
Connecting
Compiling
Theme Company SolutionYear
1998
2004
2011
“The Tool”
Search Engine
Social Network
Personal Knowledge Network
“Find Information”
“Connect to People with Information”
“Access & Utilization of RELEVANT & USEFUL Information!”
Source: LexusNexus 2010 International Work Productivity Study
“Information overload is now in overdrive!”
Find
Connect
Compile
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Current Market Problem – Addressable Needs
Readoz Problem/ Solution Matrix
Problem Problem Description Solution Component Don’t have time to look for it Capture Tool Can’t remember it Data synch Tool Read it online, but didn’t save it Digital Knowledge Library Too much information to review from search engine results E- Reader Search Can’t locate the exact document I need from a website Can’t locate attachment to email Thought it, heard it, discussed it, but didn’t capture it Not available through search engines Readoz.com Knowledge Exchange Too much irrelevant information in search engine results Too heavy to send via email Knowledge Sharing Tool Can’t send just the relevant part of info E- Reader Cut and Send Can’t get latest version of doc Data Synch Tool
Have to take the time to see if there is a more recent version of doc
Auto Update Tool
Can’t send the latest doc at each update, have to wait for reader to check
Can’t tell who is reading my doc, why, what parts and whether they acted
Hosting/ Hyperlinking Publisher Dashboard/ User Profile E-Reader Database & Reporting Tool
Can’t measure if the call to action or goal of the doc has been accomplished
Hosing/ Hyperlinking
Don’t have access to “directly observed data,”only through surveys which is before or after the fact
Publisher Dashboard/ User Profile
E-Reader Database & Reporting Tool
Too heavy for hard drive
To difficult to keep and transfer from computer to computer
Storage costs money
Can’t Find
Can’t Access
Can’t Share
Can’t Store
Can’t Update
Can’t Track
Can’t Improve
ReadOzSolution
Next Slide
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Market Solution – A Personal Online Knowledge Networking Service
Readoz Problem/ Solution Matrix
Problem Problem Description Solution Component Don’t have time to look for it Capture Tool Can’t remember it Data synch Tool Read it online, but didn’t save it Digital Knowledge Library Too much information to review from search engine results E- Reader Search Can’t locate the exact document I need from a website Can’t locate attachment to email Thought it, heard it, discussed it, but didn’t capture it Not available through search engines Readoz.com Knowledge Exchange Too much irrelevant information in search engine results Too heavy to send via email Knowledge Sharing Tool Can’t send just the relevant part of info E- Reader Cut and Send Can’t get latest version of doc Data Synch Tool
Have to take the time to see if there is a more recent version of doc
Auto Update Tool
Can’t send the latest doc at each update, have to wait for reader to check
Can’t tell who is reading my doc, why, what parts and whether they acted
Hosting/ Hyperlinking Publisher Dashboard/ User Profile E-Reader Database & Reporting Tool
Can’t measure if the call to action or goal of the doc has been accomplished
Hosing/ Hyperlinking
Don’t have access to “directly observed data,”only through surveys which is before or after the fact
Publisher Dashboard/ User Profile
E-Reader Database & Reporting Tool
Too heavy for hard drive Free Digital Knowledge Library with Storage
To difficult to keep and transfer from computer to computer
Storage costs money
Can’t Find
Can’t Access
Can’t Share
Can’t Store
Can’t Update
Can’t Track
Can’t Improve
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ReadOz Version 2.0 – Service Components
Each Component adds up to provide a COMPREHENSIVE solution!
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ReadOZ.com Service Components
Description
Digital Publishing Application
This self-service function allows users to easily upload publications (articles, trade journals, PDFs) to the ReadOz knowledge management platform for viewing.
Digital Reader and Database
This application allows for users to browse and read all uploaded publications to the ReadOz platform. The Reader function allows a number of high-value add components for the user.
Digital Information Capture Application
A desktop application that allows users to quickly and effectively capture relevant and useful information (knowledge artifacts) from websites and email boxes for storage in personal knowledge libraries for future use; also allows users to synchronize information on their computers with what is stored on their personal digital library.
Personal & Organizational Knowledge Library & Dashboard
A searchable library of knowledge artifacts stored and labeled by users for quick and easy future use; can view and share privately, selectively, publicly - free and for sale.
ReadOz Knowledge Portal
An online collective public library of all uploaded documents from each person’s personal ReadOz library. These documents are available for public viewing by all ReadOz users.
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Addressable Market – How BIG is the Pain!
Internet Savvy Student
14M – U.S. UniversityLevel Students
Source: WorldBank
Career-OrientedKnowledge Worker
36 – 80M in U.S.Source: Dept. of Labor
Avid Online Periodic Subscriber
56M U.S. Daily NewspaperSubscriptions
Source: ReadOz Management
North America Magazine Publishers
20,628Source: MediaIDEAS
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Industry & Markets – Market Growth Opportunities
Periodical Industry – Print to Digital Content Transition 2007H – 2020P
$-
$5.0
$10.0
$15.0
$20.0
$25.0
$30.0
$35.0
$40.0
$45.0
$50.0
2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
(S -
Bill
ions
)
Print Digital Other
U.S. eReader Content Market – 2010 – 2020P
$-
$5.0
$10.0
$15.0
$20.0
$25.0
$30.0
$35.0
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
($-B
illio
ns)
Book content Magazine content Newspaper content Other paid content
Magazine Content Sold on/for Tablets 2010 – 2020P Worldwide
$-
$2.0
$4.0
$6.0
$8.0
$10.0
$12.0
$14.0
2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
($-B
illio
ns)
US Global
Online Advertising 2000A – 2020P
$8 $7 $6 $7 $10 $13$17
$21 $23 $23 $26 $30$34
$38$44
$50$57
$65
$74
$84
$95
$-
$20
$40
$60
$80
$100
$120
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
2014
2015
2016
2017
2018
2019
2020
Inte
rnet
Adv
ertis
ing
- ($-
billi
ons)
CAGR – 15%
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Market Competition
High Level Features Overview
Read Publish Advertise Search Share Track Write Store Capture Update
Competitor Analysis
Current competition does not offer COMPREHENSIVE solution! 18
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Direct & Indirect Competitors – McKinsey 9-Box Matrix
Low Medium High
Ability to Compete
Ind
ust
ry
Att
racti
ven
ess
Med
ium
Low
Hig
h Opportunityto jumpcompetition!
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Sustainable Competitive Advantage vs. Competition
Proprietary Algorithms – Top features include: Capture & Auto Update Functions
ReadOz Brand – Read + Oz equals the Land of Oz “Where anything is possible!”
Global Platform – Universal Application (Multi-lingua capabilities)
Comprehensive Reader + User Publisher Scalable Platform + Self-Service Advertising Upload = All-in-One Solution
Underlying User (Reader) Database – Publisher Portal Data Analytics
Appreciating Marginal Value – Each Document added provides additional support to ReadOz Value Proposition 2
0
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High-Level Milestones Overview
One Million Users – Month 15
Two Million Users – Month 20
Three Million Users – Month 22
Four Million Users – Month 24
Sales & Marketing
One Million in Revenue – Year 2 - Month 6
Cash flow Positive – 1Q - Year 3
Profitable – Month 1Q - Year 3
Operations
Hiring of first sales Person – Month 1 – Year 1
Hiring of second sales Person – Month 7 – Year 2
Hiring of Ad Sales person – Month 7 – Year 1
Hiring of Ad agency – Month 6 – Year 1
Pilot Launch – Month 6 – Year 1
Search for Seasoned CEO – Month 3 - Year 1
Hiring of CEO – Month 6 to 9 – Year 1
User Acquisition
Financials
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Note: Management conservative estimates
Note: Management conservative estimates
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Strategic Plan - Milestones – Year 1 & 2
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ReadOz Go-to-Market Strategy
Month 0 Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12
Survey (User perspective)Secure Capital (Seed A)
Product
Version 2 - Completion V2 completion start and finish will be determined by completion of capital raiseServer to Cloud - Seamless IntegrationPilot LaunchVersion 2 - Soft LaunchVersion 2 - Hard LunchVersion 3 TBD
First Markets
Education (university level)Education ( high school level)SMB - Knowledge Worker
User Milestones
One Million UsersTwo Million UsersThree Million UsersFour Million Users
ReadOz Go-to-Market Strategy
Month 13 Month 14 Month 15 Month 16 Month 17 Month 18 Month 19 Month 20 Month 21 Month 22 Month 23 Month 24 Month 25 Month 26
Survey (User perspective)Secure Capital (Seed A)
Product
Version 2 - CompletionServer to Cloud - Seamless IntegrationPilot LaunchVersion 2 - Soft LaunchVersion 2 - Hard LunchVersion 3
First Markets
Education (university level)Education ( high school level)SMB - Knowledge Worker
User Milestones
One Million UsersTwo Million UsersThree Million UsersFour Million Users
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ReadOz Multi-Level Value Proposition
Registration Upload/ Store Publish Tag/ Store Share Retrieve Monitor Refer Communities
User (Reader)
Registration – Users register for the free ReadOz account entitling them access to the free personal knowledge networking & management service.
Upload – users upload previously identified or new knowledge artifacts in various forms and formats (i.e. magazines, documents, notes, links) to their personal knowledge library by capturing documents directly from websites, as well as email inboxes.
Tag / Store – Users tag knowledge artifacts using their own taxonomy and meaningful descriptions to help trigger their memory in the future.
Share – Users can share and comment on knowledge artifacts both publicly and privately on the knowledge portal, as well as keep them hidden.
Retrieve – When users need to retrieve their knowledge artifacts, they can easily locate them by using the inbuilt key word search engine utilizing their own taxonomy and descriptions in mind as well as browsing their personal knowledge library
Refer – Users can easily share knowledge artifacts directly from the digital reader and encourage others to use ReadOz
Communities – Users can utilize ReadOz to share and comment on knowledge artifacts with entire communities within their online social network.
Publisher
Registration – Publishers register for the ReadOz publishing account. Price will be determined before launch.
Upload / Store – users upload publications to their organizational knowledge library manually or using an auto upload tool.
Publish – Publishers can digitally publish or convert the publication into ReadOz digital reader format
Tag / Store – Publishers tag knowledge artifacts using key words readers are likely to use or some other nomenclature
Share – Publishers can share the publication and make it available for free or for a price
Monitor – Publishers can monitor reader behavior to improve its content and marketing by reviewing standard or paid reporting
Refer – Publishers can easily share knowledge artifacts directly from the digital reader and encourage others to use ReadOz
Communities – Publishers can utilize ReadOz to share and comment on knowledge artifacts with entire communities within their online social network.
Advertiser
Self Service Ad Platform – Advertisers and businesses can use the ReadOz self service ad platform to create and display advertisements
Register Upload/
Store Publish
Tag/Store
Share Retrieve Monitor Refer FinishStart
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User Adoption Lifecycle – Proactive/Referrals/Incentives
Get UsersTo
Website
Registration&
Download
ContinuedUsage
Step 1 Step 2 Step 3
1. Publishers signed up
2.. Strategic Partners
(Education Networks)
(web properties)3. PR – Publicity (Article)
4. Social Media (FaceBook, twitter, podcasts)
5. Event marketing, pod casts (campus presentation)
Note: Avoveformentioend sales & marketing approaches are first half-year pilot phase.
6. Word of mouth referrals
1. Direct Messaging to target audience
2.. Ease of navigation – limited no. of clicks
3. Social Email & referral campaigns
1. Incentive programs
2.. Critical information downloads
4. Incentive programs
3. Sharing of information between users
4. Special publication push to users
5. Social Email & & referral programs
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ReadOz Key Features – Version 2
Read Publish
CaptureShare Track
store Update
SearchRead Publish Search
share TrackCapture
Write Store Update
Access to READ public and private info. on network
eBooks, PDFs, etc.
Ability to PUBLISH public information and private group documents for review by other users.
Ability to SHARE info between users and groups
Ability to TRACK uploaded information and share information to other users.
Ability to SEARCH network by key words to find info in public and private ReadOz networks
Ability to easily CAPTURE info. From web and publish in ReadOz Network for viewing
Highlight documents, WRITE notes on documents for other users to review.
Easily STORE info on network with limited steps.
Automatic UPDATE feature provides most recent edition of document.
Track
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User “Stickiness” Factor
Key Event:A secondary critical (make or break) event in user adoption after registration and downloading is the usage of the data CAPTURE tool. The user’s ability to see the strong value of this tool is essential!
ReadOz Solution: Provide short demo to show ease of data capture..
Registration
Step 1
Download
Step 2
DataCapture
Step 3
Key Event:An initial critical (make or break) event in user adoption is getting the user to register on the ReadOz website.
ReadOz Solution:Incentize with special offers including free unlimited data storage, email accounts, etc.
Key Event:The downloading of the ReadOz platform is essential to user utilization of all ReadOz features and tools.
ReadOz Solution: Prompt user to download immediately after registration and offer incentives to go through steps.
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“Stickiness” Factor Summary
Word of Mouth is driven by the need to share.
Free unlimited storage further enhances the chances of repeated sharing with new users unlike the limitation of capped free storage by competitors (i.e DropBox).
Capture and data sync triggers page views
Sharing fuels word of mouth or referrals
Synch to email box provides connector which allows for email updates and incentives to be directed towards user. Proven Semi-Sticky already, just needs steroids (capital) to push Company towards success!
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ReadOz Version 2.0 wire-Frame Screen Shot
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VerticalAdvertising
Space
Document Search Function
DocumentsCreated by Author for
Sale
Document Recent - ViewingHistory
InterestCategories
High-LevelNavigation
Bar
MultipleKnowledgeToolbar &Features
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Key Metrics – Desire to Understand End User/Service/Info.
Viral Metrics
Word of Mouth metrics
Cost Metrics
Revenue metrics (monetization
Traffic
Number of documents per user
Number of registered users
Number of data capture downloads?
Number of data syncs
Number of document captures
Number first deposits
Number of new registered users
Number of visits
Countries
Cost per user acquired
Cost per user serviced
Revenue per user
Viral coefficient
Number of published documents
Number of public documents
Number of private documents
Number of pages viewed
Number of visits per month
Length of visits
Number of new registrations from each source
Number of downloads from each source
Number of searches
Type of searches
Number of subscriptions purchased
Dollar amount of subscriptions
Number of ad spaces
Number ad spaces by type (premium and non-premium)
Remnant inventory Number of ad spaces sold
Type of user profiles
Number of sharing events
Number of new sharing events
Sources of traffic
Number of visitors from each source
Actual CPM
Number of deposits, data syncs, retrievals, etc.
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Operating Plan (Human Capital Requirements)
OperationsSales & Marketing
Note: Cost of hire will be weighed against revenue generation. Hires will be made at key points of necessity.
In-house sales person(s) will be hired in Q1 of Year 1 and Q1 of Year 2 at a salary of $100K and potential bonus up to 30%
Advertising Sales Person will be hired in Q3 of Year 1 at a salary of $60K.
In-house PR (publicity) person will be hired Q3 of Year 1 at a salary of $70K
In-house Marketing Director will be hired Q1 if Year 1 at a salary of $90K
In-House Director of Social Media will be hired Q1 of Year 1 at a salary of $50-70K
Current people Kenneth ($50K/Year)
Two other people ($40K) a year
Outsourced – Ad Networks Outsourced – PR agency/marketing consulting
($10K/Month) - Hired Q2 of Year 1
Customer Service Person(s)
Quantity: Salary & Commission: Hire Date:
Two$30Kn.a.First Sales Person – Q1 of 1Second Person – Q1 of Y2
Operations Peron
Quantity: Salary & Commission: Hire Date:
One$55Kn.a.First Person – Q1 of Y2
CEO (Industry Veteran
Quantity: Salary & Commission: Hire Date:
One$200K30% of SalaryFirst Person – Q4 of Y1
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User Acquisition – Year 1
ChannelCurrent User
BaseConversion
Rate New Base Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Month 13 Month 14 Month 15 Month 16 Month 17 Month 18 Month 19 Month 20 Month 21 Month 22 Month 23 Month 24Version I Version II
Pilot Phase
I. Current ReadOz Users 120,000 25% 30,000 20,000 10,000 - - - II. strategic Partners (Columbia Network) 150,000 27% 40,500 25,000 10,000 5,000 Pilot Phase - New User Base 70,500 Remaining to-go 29,500 III. To get to 100K - PR/Publicity/Social Media/Blog 29,500 - - - 15,000 7,500 7,500 Goal before Incentive Programs 100,000 100,000
Pilot Phase Monthly Users 20,000 10,000 25,000 10,000 20,000 7,500 7,500 - - - - - Pilot Phase Cumulative Users 20,000 30,000 55,000 65,000 85,000 92,500 100,000 100,000 100,000 100,000 100,000 100,000
Phase I - First Generation of Users Email Marketing (One email per month, 12 per year) 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1Monthly Sharing Events 20,000 30,000 55,000 65,000 85,000 92,500 100,000 109,500 131,400 157,680 189,216 227,059 272,471 326,965 392,358 470,830 564,996 677,995 813,594 976,313 1,171,576 1,405,891 1,687,069 2,024,483 Retention Rate 20% 4,000 6,000 11,000 13,000 17,000 18,500 20,000 21,900 26,280 31,536 37,843 45,412 54,494 65,393 78,472 94,166 112,999 135,599 162,719 195,263 234,315 281,178 337,414 404,897 Cumulative M-O-M Registrations 24,000 30,000 41,000 54,000 71,000 89,500 109,500 131,400 157,680 189,216 227,059 272,471 326,965 392,358 470,830 564,996 677,995 813,594 976,313 1,171,576 1,405,891 1,687,069 2,024,483 2,429,379
Phase II - Second Generation of Users
Email Marketing (One email per month, 12 per year) Monthly Sharing Events - - 41,000 54,000 71,000 89,500 109,500 73,000 87,600 105,120 126,144 151,373 181,647 217,977 261,572 313,887 376,664 451,997 542,396 650,875 781,050 937,260 1,124,713 1,349,655 Retention Rate 20% - - 8,200 10,800 14,200 17,900 21,900 14,600 17,520 21,024 25,229 30,275 36,329 43,595 52,314 62,777 75,333 90,399 108,479 130,175 156,210 187,452 224,943 269,931 Cumulative M-O-M Registrations - - 8,200 19,000 33,200 51,100 73,000 87,600 105,120 126,144 151,373 181,647 217,977 261,572 313,887 376,664 451,997 542,396 650,875 781,050 937,260 1,124,713 1,349,655 1,619,586
Phase III - Third Generation of Users
Email Marketing (One email per month, 12 per year) 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1Monthly Sharing Events - - - - 33,200 51,100 73,000 31,460 37,752 45,302 54,363 65,235 78,283 93,939 112,727 135,272 162,327 194,792 233,750 280,501 336,601 403,921 484,705 581,646 Retention Rate 20% - - - - 6,640 10,220 14,600 6,292 7,550 9,060 10,873 13,047 15,657 18,788 22,545 27,054 32,465 38,958 46,750 56,100 67,320 80,784 96,941 116,329 Cumulative M-O-M Registrations - - - - 6,640 16,860 31,460 37,752 45,302 54,363 65,235 78,283 93,939 112,727 135,272 162,327 194,792 233,750 280,501 336,601 403,921 484,705 581,646 697,975
Phase IV - Fourth Generation of Users
Email Marketing (One email per month, 12 per year) 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1Monthly Sharing Events - - - - - - 31,460 6,292 7,550 9,060 10,873 13,047 15,657 18,788 22,545 27,054 32,465 38,958 46,750 56,100 67,320 80,784 96,941 116,329 Retention Rate 20% - - - - - - 6,292 1,258 1,510 1,812 2,175 2,609 3,131 3,758 4,509 5,411 6,493 7,792 9,350 11,220 13,464 16,157 19,388 23,266 Cumulative M-O-M Registrations - - - - - - 6,292 7,550 9,060 10,873 13,047 15,657 18,788 22,545 27,054 32,465 38,958 46,750 56,100 67,320 80,784 96,941 116,329 139,595
Phase IV - Fourth Generation of Users
Email Marketing (One email per month, 12 per year) Monthly Sharing Events - - - - - - - - - 10,873 2,175 2,609 3,131 3,758 4,509 5,411 6,493 7,792 9,350 11,220 13,464 16,157 19,388 23,266 Retention Rate 20% - - - - - - - - - 2,175 435 522 626 752 902 1,082 1,299 1,558 1,870 2,244 2,693 3,231 3,878 4,653 Cumulative M-O-M Registrations - - - - - - - - - 2,175 2,609 3,131 3,758 4,509 5,411 6,493 7,792 9,350 11,220 13,464 16,157 19,388 23,266 27,919
Monthly New User Totals 44,000 60,000 104,200 138,000 195,840 249,960 320,252 364,302 417,163 482,770 559,324 651,189 661,427 793,712 952,454 1,142,945 1,371,534 1,645,841 1,975,009 2,370,011 2,844,013 3,412,816 4,095,379 4,914,454 Cumulative Monthly Totals 104,000 164,200 242,200 333,840 445,800 570,212 684,554 781,465 899,933 1,042,094 1,210,513 1,312,615 1,455,138 1,746,166 2,095,399 2,514,479 3,017,375 3,620,850 4,345,020 5,214,024 6,256,828 7,508,194 9,009,833
New Users Per Day 121 164 285 378 537 685 877 998 1,143 1,323 1,532 1,784 1,812 2,175 2,609 3,131 3,758 4,509 5,411 6,493 7,792 9,350 11,220 13,464 New Users per Month 3,667 5,000 8,683 11,500 16,320 20,830 26,688 30,359 34,764 40,231 46,610 54,266 55,119 66,143 79,371 95,245 114,295 137,153 164,584 197,501 237,001 284,401 341,282 409,538
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User Acquisition – Year 2
ChannelCurrent User
BaseConversion
Rate New Base Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Month 13 Month 14 Month 15 Month 16 Month 17 Month 18 Month 19 Month 20 Month 21 Month 22 Month 23 Month 24Version I Version II
Pilot Phase
I. Current ReadOz Users 120,000 25% 30,000 20,000 10,000 - - - II. strategic Partners (Columbia Network) 150,000 27% 40,500 25,000 10,000 5,000 Pilot Phase - New User Base 70,500 Remaining to-go 29,500 III. To get to 100K - PR/Publicity/Social Media/Blog 29,500 - - - 15,000 7,500 7,500 Goal before Incentive Programs 100,000 100,000
Pilot Phase Monthly Users 20,000 10,000 25,000 10,000 20,000 7,500 7,500 - - - - - Pilot Phase Cumulative Users 20,000 30,000 55,000 65,000 85,000 92,500 100,000 100,000 100,000 100,000 100,000 100,000
Phase I - First Generation of Users Email Marketing (One email per month, 12 per year) 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1Monthly Sharing Events 20,000 30,000 55,000 65,000 85,000 92,500 100,000 109,500 131,400 157,680 189,216 227,059 272,471 326,965 392,358 470,830 564,996 677,995 813,594 976,313 1,171,576 1,405,891 1,687,069 2,024,483 Retention Rate 20% 4,000 6,000 11,000 13,000 17,000 18,500 20,000 21,900 26,280 31,536 37,843 45,412 54,494 65,393 78,472 94,166 112,999 135,599 162,719 195,263 234,315 281,178 337,414 404,897 Cumulative M-O-M Registrations 24,000 30,000 41,000 54,000 71,000 89,500 109,500 131,400 157,680 189,216 227,059 272,471 326,965 392,358 470,830 564,996 677,995 813,594 976,313 1,171,576 1,405,891 1,687,069 2,024,483 2,429,379
Phase II - Second Generation of Users
Email Marketing (One email per month, 12 per year) Monthly Sharing Events - - 41,000 54,000 71,000 89,500 109,500 73,000 87,600 105,120 126,144 151,373 181,647 217,977 261,572 313,887 376,664 451,997 542,396 650,875 781,050 937,260 1,124,713 1,349,655 Retention Rate 20% - - 8,200 10,800 14,200 17,900 21,900 14,600 17,520 21,024 25,229 30,275 36,329 43,595 52,314 62,777 75,333 90,399 108,479 130,175 156,210 187,452 224,943 269,931 Cumulative M-O-M Registrations - - 8,200 19,000 33,200 51,100 73,000 87,600 105,120 126,144 151,373 181,647 217,977 261,572 313,887 376,664 451,997 542,396 650,875 781,050 937,260 1,124,713 1,349,655 1,619,586
Phase III - Third Generation of Users
Email Marketing (One email per month, 12 per year) 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1Monthly Sharing Events - - - - 33,200 51,100 73,000 31,460 37,752 45,302 54,363 65,235 78,283 93,939 112,727 135,272 162,327 194,792 233,750 280,501 336,601 403,921 484,705 581,646 Retention Rate 20% - - - - 6,640 10,220 14,600 6,292 7,550 9,060 10,873 13,047 15,657 18,788 22,545 27,054 32,465 38,958 46,750 56,100 67,320 80,784 96,941 116,329 Cumulative M-O-M Registrations - - - - 6,640 16,860 31,460 37,752 45,302 54,363 65,235 78,283 93,939 112,727 135,272 162,327 194,792 233,750 280,501 336,601 403,921 484,705 581,646 697,975
Phase IV - Fourth Generation of Users
Email Marketing (One email per month, 12 per year) 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1Monthly Sharing Events - - - - - - 31,460 6,292 7,550 9,060 10,873 13,047 15,657 18,788 22,545 27,054 32,465 38,958 46,750 56,100 67,320 80,784 96,941 116,329 Retention Rate 20% - - - - - - 6,292 1,258 1,510 1,812 2,175 2,609 3,131 3,758 4,509 5,411 6,493 7,792 9,350 11,220 13,464 16,157 19,388 23,266 Cumulative M-O-M Registrations - - - - - - 6,292 7,550 9,060 10,873 13,047 15,657 18,788 22,545 27,054 32,465 38,958 46,750 56,100 67,320 80,784 96,941 116,329 139,595
Phase IV - Fourth Generation of Users
Email Marketing (One email per month, 12 per year) Monthly Sharing Events - - - - - - - - - 10,873 2,175 2,609 3,131 3,758 4,509 5,411 6,493 7,792 9,350 11,220 13,464 16,157 19,388 23,266 Retention Rate 20% - - - - - - - - - 2,175 435 522 626 752 902 1,082 1,299 1,558 1,870 2,244 2,693 3,231 3,878 4,653 Cumulative M-O-M Registrations - - - - - - - - - 2,175 2,609 3,131 3,758 4,509 5,411 6,493 7,792 9,350 11,220 13,464 16,157 19,388 23,266 27,919
Monthly New User Totals 44,000 60,000 104,200 138,000 195,840 249,960 320,252 364,302 417,163 482,770 559,324 651,189 661,427 793,712 952,454 1,142,945 1,371,534 1,645,841 1,975,009 2,370,011 2,844,013 3,412,816 4,095,379 4,914,454 Cumulative Monthly Totals 104,000 164,200 242,200 333,840 445,800 570,212 684,554 781,465 899,933 1,042,094 1,210,513 1,312,615 1,455,138 1,746,166 2,095,399 2,514,479 3,017,375 3,620,850 4,345,020 5,214,024 6,256,828 7,508,194 9,009,833
New Users Per Day 121 164 285 378 537 685 877 998 1,143 1,323 1,532 1,784 1,812 2,175 2,609 3,131 3,758 4,509 5,411 6,493 7,792 9,350 11,220 13,464 New Users per Month 3,667 5,000 8,683 11,500 16,320 20,830 26,688 30,359 34,764 40,231 46,610 54,266 55,119 66,143 79,371 95,245 114,295 137,153 164,584 197,501 237,001 284,401 341,282 409,538
Channel New Base Month 1 Month 2 Month 3 Month 4 Month 5 Month 6 Month 7 Month 8 Month 9 Month 10 Month 11 Month 12 Month 13 Month 14 Month 15 Month 16 Month 17 Month 18 Month 19 Month 20 Month 21 Month 22 Month 23 Month 24Version I Version II
Pilot Phase
I. Current ReadOz Users 120,000 25% 30,000 20,000 10,000 - - - II. strategic Partners (Columbia Network) 150,000 27% 40,500 25,000 10,000 5,000 Pilot Phase - New User Base 70,500 Remaining to-go 29,500 III. To get to 100K - PR/Publicity/Social Media/Blog 29,500 - - - 15,000 7,500 7,500 Goal before Incentive Programs 100,000 100,000
Pilot Phase Monthly Users 20,000 10,000 25,000 10,000 20,000 7,500 7,500 - - - - - Pilot Phase Cumulative Users 20,000 30,000 55,000 65,000 85,000 92,500 100,000 100,000 100,000 100,000 100,000 100,000
Phase I - First Generation of Users Email Marketing (One email per month, 12 per year) 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1Monthly Sharing Events 20,000 30,000 55,000 65,000 85,000 92,500 100,000 109,500 131,400 157,680 189,216 227,059 272,471 326,965 392,358 470,830 564,996 677,995 813,594 976,313 1,171,576 1,405,891 1,687,069 2,024,483 Retention Rate 20% 4,000 6,000 11,000 13,000 17,000 18,500 20,000 21,900 26,280 31,536 37,843 45,412 54,494 65,393 78,472 94,166 112,999 135,599 162,719 195,263 234,315 281,178 337,414 404,897 Cumulative M-O-M Registrations 24,000 30,000 41,000 54,000 71,000 89,500 109,500 131,400 157,680 189,216 227,059 272,471 326,965 392,358 470,830 564,996 677,995 813,594 976,313 1,171,576 1,405,891 1,687,069 2,024,483 2,429,379
Phase II - Second Generation of Users
Email Marketing (One email per month, 12 per year) Monthly Sharing Events - - 41,000 54,000 71,000 89,500 109,500 73,000 87,600 105,120 126,144 151,373 181,647 217,977 261,572 313,887 376,664 451,997 542,396 650,875 781,050 937,260 1,124,713 1,349,655 Retention Rate 20% - - 8,200 10,800 14,200 17,900 21,900 14,600 17,520 21,024 25,229 30,275 36,329 43,595 52,314 62,777 75,333 90,399 108,479 130,175 156,210 187,452 224,943 269,931 Cumulative M-O-M Registrations - - 8,200 19,000 33,200 51,100 73,000 87,600 105,120 126,144 151,373 181,647 217,977 261,572 313,887 376,664 451,997 542,396 650,875 781,050 937,260 1,124,713 1,349,655 1,619,586
Phase III - Third Generation of Users
Email Marketing (One email per month, 12 per year) 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1Monthly Sharing Events - - - - 33,200 51,100 73,000 31,460 37,752 45,302 54,363 65,235 78,283 93,939 112,727 135,272 162,327 194,792 233,750 280,501 336,601 403,921 484,705 581,646 Retention Rate 20% - - - - 6,640 10,220 14,600 6,292 7,550 9,060 10,873 13,047 15,657 18,788 22,545 27,054 32,465 38,958 46,750 56,100 67,320 80,784 96,941 116,329 Cumulative M-O-M Registrations - - - - 6,640 16,860 31,460 37,752 45,302 54,363 65,235 78,283 93,939 112,727 135,272 162,327 194,792 233,750 280,501 336,601 403,921 484,705 581,646 697,975
Phase IV - Fourth Generation of Users
Email Marketing (One email per month, 12 per year) 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1Monthly Sharing Events - - - - - - 31,460 6,292 7,550 9,060 10,873 13,047 15,657 18,788 22,545 27,054 32,465 38,958 46,750 56,100 67,320 80,784 96,941 116,329 Retention Rate 20% - - - - - - 6,292 1,258 1,510 1,812 2,175 2,609 3,131 3,758 4,509 5,411 6,493 7,792 9,350 11,220 13,464 16,157 19,388 23,266 Cumulative M-O-M Registrations - - - - - - 6,292 7,550 9,060 10,873 13,047 15,657 18,788 22,545 27,054 32,465 38,958 46,750 56,100 67,320 80,784 96,941 116,329 139,595
Phase IV - Fourth Generation of Users
Email Marketing (One email per month, 12 per year) Monthly Sharing Events - - - - - - - - - 10,873 2,175 2,609 3,131 3,758 4,509 5,411 6,493 7,792 9,350 11,220 13,464 16,157 19,388 23,266 Retention Rate 20% - - - - - - - - - 2,175 435 522 626 752 902 1,082 1,299 1,558 1,870 2,244 2,693 3,231 3,878 4,653 Cumulative M-O-M Registrations - - - - - - - - - 2,175 2,609 3,131 3,758 4,509 5,411 6,493 7,792 9,350 11,220 13,464 16,157 19,388 23,266 27,919
Monthly New User Totals 44,000 60,000 104,200 138,000 195,840 249,960 320,252 364,302 417,163 482,770 559,324 651,189 661,427 793,712 952,454 1,142,945 1,371,534 1,645,841 1,975,009 2,370,011 2,844,013 3,412,816 4,095,379 4,914,454 Cumulative Monthly Totals 104,000 164,200 242,200 333,840 445,800 570,212 684,554 781,465 899,933 1,042,094 1,210,513 1,312,615 1,455,138 1,746,166 2,095,399 2,514,479 3,017,375 3,620,850 4,345,020 5,214,024 6,256,828 7,508,194 9,009,833
New Users Per Day 121 164 285 378 537 685 877 998 1,143 1,323 1,532 1,784 1,812 2,175 2,609 3,131 3,758 4,509 5,411 6,493 7,792 9,350 11,220 13,464 New Users per Month 3,667 5,000 8,683 11,500 16,320 20,830 26,688 30,359 34,764 40,231 46,610 54,266 55,119 66,143 79,371 95,245 114,295 137,153 164,584 197,501 237,001 284,401 341,282 409,538
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Executive Management TeamAlexander Shchekin Founder and CEO
Alex Shchekin serves as Manager and Chief Strategy Officer of the Company. Additionally, Alex is the president and owner of Intergam Technologies Corporation. Mr. Shchekin has a degree in physics, with a major in aerodynamics from Moscow Technical Institute with advanced degree work at Stanford and Oxford Universities. Within the computer technology area, he was an MSS and Oracle Certified professional. During the 1990’s Alex worked with Larry Ellison at Oracle as Senior Vice President in the area of software architecture and is a recognized expert in the field. Later, he took his Oracle expertise into the business consulting community with Arthur Anderson where he led numerous advanced Oracle deployments for Aon, First Chicago and other major financial institutions. With the demise of Anderson, Mr. Shchekin continued to work for these major clients under his own consultancy, leading to the initial work for his new company, Intergam Technologies. His work for a major advertising agency led the firm to develop intellectual property serving as the basis for conducting rapid deployment marketing research studies, which are an important source of current revenue for Intergam Technologies. The basis of this rapid deployment process on a cost effective basis can be found in his development of a programming and services office in Moscow, Russia. The efficiencies of this work will be used to make ReadOz similarly cost effective and successful. Mr. Shchekin resides in the Northern Suburbs of Chicago with his family.
Kal Patel Chief Knowledge Officer and Co-Founder
Mr. Patel has over twenty years of domestic and global support services experience, eight of which are in consulting/management/executive roles in the BPO/KPO/LPO industry serving enterprise and SMB customers including banks, financial services companies, law firms and more. With a “hands on” background in product development, client and business development, solution development, transition/migration and service delivery, Kal has a track record of success across business functions in early stage and growth stage and mature service companies. He has held increasing levels of responsibility as a senior industry consultant and subject matter expert; business process operator, manager, owner and innovator; entrepreneur and senior executive. With emphasis on knowledge, legal and financial outsourcing, Kal is presently with Quatrro BPO where he is responsible for growth stage development activities in new markets across various industries and functions.
Prior to his focus on outsourcing/offshoring, Kal served in a variety of capacities within the financial and legal support services industries. His financial support services experience includes serving at various US captive contact and processing centers for GE Capital, Trans Union, Household International and Harris Bankcard. His legal operations and support services experience includes law firms and corporations such as Seyfarth Shaw; ISPAT Inland Steel Corporate Law Department; Kusper & Raucci; and Katz, Friedman, Eagle, Eisenstein & Johnson. Kal has also served as a Law Clerk to Chief Justice Andrew Raucci of the Illinois Court of Claims and the DuPage County States Attorney.
Kal has been integral in developing the operational roadmap for ReadOz. This includes developing overall strategic direction and necessary elements to provide incremental and overall value to ReadOz.
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Financial Information – Revenue Drivers
ReadOz Ad Placement Revenue
(Initial Primary)
Publisher Revenue(Opportunity to
Turnaround – PotentiallyEstablish as Primary
Revenue Stream)
Subscription Revenue(Secondary Primary –
Opportunity Once User BaseIs Established)
Search Revenue& Data Reports(Opportunity Once
User Base is Established)
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Financial Information - Snapshot
Highlights: The following will highlight key aspects of the ReadOz business model.
Highlights:
Multiple revenue streams Established
Multi-Level Advertising Revenue Platform
Subscription Revenue Opportunity
Publisher Revenue Opportunity
Costs Scale to Size of Growth
First platform with self-publishing application
Multi-Market Opportunities.
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Summary Financial Projections
Total Users 684,554 4,345,020 11,413,387 14,474,934 16,472,210 Advertising Monthly Revenue 55,792$ 1,346,972$ 11,145,068$ 19,245,933$ 27,870,210$ Readoz Premium Service Digital Publishing/ Hosting 174,915 312,324 524,438 785,425 1,048,012 Readoz Publication Subscription Revenue Share 63,588 1,201,451 8,284,173 19,507,606 37,431,268 Key Word Searches - Advertising 2,790 134,697 1,671,760 4,811,483 11,148,084 Data Report Revenue - 222,308 480,476 822,725 1,580,854
Total Revenues 297,085$ 3,217,753$ 22,105,915$ 45,173,171$ 79,078,427$ Total Direct Cost 806,273 3,725,336 3,685,336 13,821,307 17,735,281
Gross profit (509,188)$ (507,584)$ 18,420,579$ 31,351,864$ 61,343,146$ Gross Profit Margin (%) -171% -16% 83% 69% 78%Total Other Expenses 1,194,363 2,303,694 3,284,349 4,206,982 5,156,055 EBITDA (1,703,551)$ (2,811,277)$ 15,136,230$ 27,144,882$ 56,187,091$
EBITDA Margin (%) -573% -87% 68% 60% 71%Interest - - - - - Depreciation - 1,000 4,000 5,000 8,000
Net Income (1,703,551)$ (2,812,277)$ 10,906,902$ 16,338,209$ 33,819,813$ Net profit Margin (%) -573% -87% 49% 36% 43%
Year 5Year 1 Year 2 Year 3 Year 4
EBITDA, Net Income, & Net Profit (%)
$(10)
$-
$10
$20
$30
$40
$50
$60
Year 1 Year 2 Year 3 Year 4 Year 5
Millions
-700%
-600%
-500%
-400%
-300%
-200%
-100%
0%
100%
EBITDA Net Income Net profit Margin (%)
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Financial Information – MD&A (Revenue Drivers)
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Primary Advertising Revenue DriverReadOz business model as an on-line knowledge networking service will primarily draw its revenue from clicks-per-million (“CPM”) advertising. As described in detail in the ReadOz Financial Model assumptions tab (See Business Plan), displaying click per million based adverts on the website is considered as effective way to monetize websites with existing and growing traffic. While the CPM rates paid out by most advertising networks range from less than $1 per CPM to $20 CPM on such popular sites as Amazon or Facebook, CPM based advertising incomes are a great fit for websites such as ReadOz that sell free and premium information and attract large amounts of organic and network traffic. ReadOz expects to generate low CPM rates initially, but as public and private content and advertising relationships continue to grow on the site, Management expects CPM rates to increase.
As outlined in the ReadOz financial package, while ReadOz grows its user base, the CPM rates will increase based on growth and demand by advertisers to place ads. ReadOz has developed a platform that allows for numerous layers and real estate for ad placement.
Secondary ReadOz Premium Service Digital Publishing/HostingA secondary revenue stream will be driven by publication hosting. At current ReadOz currently hosts approximately 700 publications. This is expected to grow to 2400 by the end of Year 1. This constant average growth rate (“CAGR”) is approximately 17% month-over-month. ReadOz Management expects to initially be able to charge 10% of the publishers $299 a month for hosting. This is expected to grow to 50% of all publications host by ReadOz by Year 5. This represents 2,400; 3,842; 6,152, 8,771; and 11,124 for years Year 1 through Years 5 respectively.
Secondary ReadOz Publication Subscription Revenue ShareAs ReadOz continues to grow and attract the attention of high volume publications, consumers will demand to have access to particular newspapers, magazines, and trade journals, ReadOz Management believes this will all the company to be able to charge certain readers a subscription for the publication. Based on initial assumptions, ReadOz will initiate a 70/30 revenue split with the publisher. Based on average yearly subscriptions rates, at a $12.00 yearly subscription rate, ReadOz expect this to add as another secondary revenue drive.
Secondary Key Word Search Advertising Additional advertising revenue will be generated by Key Word Search, based on ReadOz Management assumptions; Year 1 of CPM Advertising revenue assumptions will generate an additional 10% of revenue for Key Word Search Advertising. This is expected to generate additional revenue in Years 3 trough 5.
Secondary Revenues from Data ReportsFinally, internal data analytics will provide key user and market data which can be utilized by a number of third parties for a better understanding of the overall market. ReadOz plans to capture these metrics and provide as an additional revenue stream.
Also – well-establishedIndustry Board of Advisors
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Financial Information – Forecast Risks & Opportunities
ReadOz does not have" stickiness” factor expected from user-base.
Funding will not provide long-enough runway to gain user base traction.
Wrong-timing in market place for Personal Knowledge Networking Service.
Turnaround of original publishing strategy – Version 1.0
Stabilization of publishing/subscription based pricing structure.
Develop strategic partnerships with academic institutions to establish ReadOz as ideal personal knowledge networking service.
Risks Opportunities
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Risks Opportunities
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Conclusion
ReadOz is positioned to provide a Comprehensive Personal Online Knowledge Networking Service.
Company is currently seeking $5M in Round A capital funding (phased out based on user acquisition).
Management looks to partner with a institutional financial investor that not only provide the required capital, but operational expertise that allows for company success in an efficient time frame.
Based on assumptions laid out in presentation, ReadOz Management the company’s pivot to allow for success within a 18 – 24 time frame.
Initial success will be the growth of current user base and the shift from publisher driven content to user drive content which is utilized in a number of ways.
ReadOz is positioned to provide a comprehensive online personal knowledge networking service. The multi-industry platform allows knowledge-focused workers CAPTURE, CREATE, & SHARE information more efficiently.
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Key Investment Considerations
High Value-Add Personal Online Knowledge Networking Service
Well-Established Growth Markets
Significant Revenue Growth Opportunities
Proven & Unique Management Team
Established Global Customer Base
Successful Launch of Version 1.0
Customer Data Analytics Capabilities
Effective Pivot Strategy Formula
Deep Academic-Based Advisory Board
Unrealized Additional Opportunities
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