captive audience - ip target any address - b2b, college, senate building

col lect ive | t h e a u d i e n c e e n g i n e ®

DIRECTLY TARGETCOLLEGE STUDENTS

ZEROGUESSWORK

DIRECTTO CAMPUS

1. Most internet ads don’t work very well, plagued by fraud, poor tractability and accountability

2. Google, Yahoo and Facebook reach is limited to only their audiences, relies on modeling and guesswork to find students3. As cookies prove unreliable, advertisers simply don’t know who is seeing their message

Problem

21MM students in US colleges and universities

Target them by state, by city or by campus

$117B in discretionary spending

Tailor your message based on the school they are attending

Student Targeting

Captive Audience delivers your content anywhere you choose on campus, including libraries, classrooms, residence halls, and common areas.Your digital ads will be positioned in front of students on websites that they already tend to visit.

Works on any device whether plugged into the network or using WiFi.

We Are Where They AreWhere Do Students Live?

We ensure the right ads are delivered to the right audience at the right time.

Eliminate waste through better targeting and less fraud.

DAYTIME NIGHTEVENINGMORNING

DORM CLASS

COMMON AREASCLASS

COMMON AREAS SPORTS

FACILITIESLIBRARY LIBRARY DORMLIBRARY

CLASS

How We Target

Technology

Patent-pending technology to target ads at a household level based on IP address

More accurate targeting = less waste and higher ROI

Have access to 30-50 billion ad impressions per day from > 1MM sites

Enhanced privacy for web users over contemporary solutions

Client: Regional music festival sought to increase ticket sales.Solution: Captive Audience targeted 6 colleges within a 3 hour radius of the festival’s venue via targeted messaging.

Entertainment Case Study

300% increase in CTR

Results: Significantly increased rate of early ticket sales over previous years.

Select Customers:

Targeted messaging for recreational attractions and college sporting events

Target fans at concerts, while they are at the concert

What Else Do We Do?

Target travelers or vacationers, while they are on the road

CONTACT: (502) 353-0390

VISIT: http://www.captiveaudience.net

Thank You!

http://www.eltoro.com