canto 2013 keynote: wi-fi and heterogeneous networks

Wi-Fi and Heterogeneous networks

Fabio Rodriguez

© Ericsson AB 2013 | 2013-07-10

Users Want more data

› Mobile data traffic growth

› Mobile broadband subscriptions up

› Metro densification

› More devices, more Wi-Fi

capable devices and more Wi-Fi usage on Wi-Fi capable devices (Wi-Fi devices doubling)

Source: Mobidia (2013)

Aug 2012

Apr 2013

33% 27%

67% 73%

Cellular

Wi-Fi

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Fast, now & everywhere

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Data rate

However Today this is often the case

CAN THAT HARM YOUR BUSINESS?

heterogeneous networks

Rethinking network performance

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You want Seamless user experience

+ + + IMPROVE DENSIFY ADD

Improve macro

Densify Macro

Add Small Cells

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Core network / controller

Internet grade

Main Unit

Macro RBS

AP Small RBS

Small RBS

Small RRU

Small RRU

Small RRU

Small RRU AP

The result: One Network

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Wi-Fi is part of that performance experience

How?

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IN CITY centers

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And High Traffic Venues

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In Offices

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And Special events

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Wi-fi is integrated into the mbb offering

Technology visualization WiFi performance not guaranteed

Cumbersome to monetize Carrier WiFi

Performance & business visualization Carrier WiFi performance guaranteed Monetize Carrier WiFi (part of data bucket)

2G 3G 4G

Carrier & Public WiFi

Mobile Broadband

Public WiFi Performance indicator

Operator controlled access (2G/3G/4G/WiFi)

Today Vision

Coverage & Access technology

MONETIZING WI-FI

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Public Free

[Advertisers pay - display and push LBA]

Public Paid

[Hrly, Dly, Wkly...]

Other Carrier [Roaming Agreement]

Other Carrier [Offload eg. $/Mbps/mo.]

City Free Wi-Fi [City-owned

mounting/power assets]

Stadiums SMB and Chains Special Events

Free with Broadband

Subscription [Churn Reduction]

DIRECT

OPERATOR MANAGED SERVICES to ENTERPRISE

WHOLESALE

More revenue potential through better access

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