cantaloupe connect

CONNECT01VIDEO TO VIEWERS = Bolt.On Process

CONNECT02VIEWERS TO EMOTION = Authentic / Emotional / Story

CONNECT03ON AN ONGOING BASIS = Emotional Equity

CONNECT01VIDEO TO VIEWERS = Bolt.On Process

FIND

INTRODUCE

INDUSTRY XPERT

EXTERNAL

DIGEST

TELL

ABOUT US

WEB ASSETS

CONFIRM

PROVE

CLARITY

PROSPECT DB

BELIEVE

REINFORCE

BEST PRACTICES

CLIENT DB

CF D B

Fran Dan Claire Bob

! AWARE

!I LIKE IT

$I’M BUYING

$$BUY AGAIN

?UNAWARE

SalesStage

YourStory

StoryStyle

Placed

Change

CONNECT01VIDEO TO VIEWERS = Bolt.On Process

CONNECT01VIDEO TO VIEWERS = Bolt.On Process

POST TO PUBLISHERS

STORYBOOK

ONGOING

POPULATE TOYOUR WEB SPACE

STORYBOOK

STAGNANT

EMAIL TO PROSPECTS

STORYBOOK

ONGOING

EMAIL TO CLIENTS

STORYBOOK

ONGOING

Action

BreadCrumb

Delivery

Flow

BLOGS

COMMUNITIES

MOBILE

CONTENT SITES

STORYBOOK

HOME

PRODUCTS

ABOUT US

OUR PEOPLE

STORYBOOK

SOCIAL

EMAIL

PROSPECTS DB

STORYBOOK

SOCIAL

EMAIL

CLIENTS DB

STORYBOOK

CONNECT01VIDEO TO VIEWERS = Bolt.On Process

FIND DIGEST CONFIRM BELIEVE

PRIMARY

SECONDARY

UTILITY

PAIN SCORE

DISTRIBUTION

VEHICLE

CONNECT02VIEWERS TO EMOTION = Authentic / Emotional / Story

What is an Emotional Connection?

Heart Data Distribution Personal

CONNECT02VIEWERS TO EMOTION = Authentic / Emotional / Story

Gut feeling

Facts & Data

CONNECT02VIEWERS TO EMOTION = Authentic / Emotional / Story

CONNECT02VIEWERS TO EMOTION = Authentic / Emotional / Story

01. Primary Emotional Connection

02. Secondary Emotional Connection

Cart before the horse

CONNECT02VIEWERS TO EMOTION = Authentic / Emotional / Story

01. Primary Emotional Connection

02. Secondary Emotional Connection

Horse before the cart

CONNECT02VIEWERS TO EMOTION = Authentic / Emotional / Story

CONNECT02VIEWERS TO EMOTION = Authentic / Emotional / Story

What makes a Story?

Question Journey Reflection Reward Story

?

CONNECT02VIEWERS TO EMOTION = Authentic / Emotional / Story

F

Client

V

Viewer

FactsData

Compliance

RelevantBelievableReward

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F

Client

V

Viewer

FactsData

Compliance

RelevantBelievableReward

CONNECT03ON AN ONGOING BASIS = Emotional Equity

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CONNECT03ON AN ONGOING BASIS = Emotional Equity

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CONNECT03ON AN ONGOING BASIS = Emotional Equity

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CONNECT03ON AN ONGOING BASIS = Emotional Equity

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CONNECT03ON AN ONGOING BASIS = Emotional Equity

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CONNECT03ON AN ONGOING BASIS = Emotional Equity

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CONNECT03ON AN ONGOING BASIS = Emotional Equity

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CONNECT03ON AN ONGOING BASIS = Emotional Equity

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CONNECT03ON AN ONGOING BASIS = Emotional Equity

Email Clicks WITH Embedded video

Email Clicks WITHOUT Embedded video

CONNECT03ON AN ONGOING BASIS = Emotional Equity

CONNECT01VIDEO TO VIEWERS = Bolt.On Process

CONNECT02VIEWERS TO EMOTION = Authentic / Emotional / Story

CONNECT03ON AN ONGOING BASIS = Emotional Equity

STORYBOOKB Y C A N T A L O U P E . T V

CONNECT03ON AN ONGOING BASIS = Emotional Equity

CONNECT02VIEWERS TO EMOTION = Authentic / Emotional / Story

CONNECT01VIDEO TO VIEWERS = Bolt.On Process