canadian rally championship - the crc january 2018 tv & … · 2018. 1. 16. · tall pines 48...
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THE CRC JANUARY 2018TV & SOCIAL MEDIA EXPOSURE
Contents of the Presentation• CARS the Canadian Association f Rallysport
• The CRC & CARS website
• Oct 8th 2017 - Jan 5th 2018 page views
• Oct 8th 2017 - Jan 5th 2018 event page views
• Oct 8th 2017 - Jan 5th 2018 news article views
• The CRCRallyTV YouTube Channel
• The CRCRally Facebook Page
• The CRCRally Instagram Page
• The CRCRally Twitter account
• CRC TV episodes on TSN & RDS
• CRC app on iOS and Android devices
The Canadian Association of Rallysport (CARS)• ASN Canada FIA delegated the sanctioning authority for Rallysport in Canada to CARS the Canadian Association of
Rallysport.
• CARS currently have 26 member clubs in 5 regions across the country.
• The Canadian Rally Championship (CRC) is the flagship national performance rally championship.
CARS 2010 2011 2012 2013 2014 2015 2016 2017 2018
clubs 26 26 27 27 27 27 26 26
licenses 248 287 318 331 339 323 349 319
CRC events 6 6 6 6 6 6 7 7
CRC entries 237 231 224 196 192 169 241 240
Incl. Big White
pre-2016250 252 245 224 222 200 - -
The Canadian Association of Rallysport (CARS)
• Annual event entries
CARS 2010 2011 2012 2013 2014 2015 2016 2017 2018
Perce Neige 54 42 41 42 38 29 33 43
Rocky Mountain 28 27 31 36 28 24 35 32
Baie des Chaleurs 48 39 39 35 27 32 38 35
Defi 36 34 29 27 33 21 33 40
Pacific Forest 26 30 34 24 36 33 36 33
Tall Pines 48 59 53 33 31 30 31 24
Big White 13 (reg) 21 (reg) 18 (reg) 27 (reg) 29 (reg) 31 (reg) 35 31
Total 250 252 245 224 222 200 241 240
The CRC and CARS website• The new CRC & CARS website was launched in September of 2016 and has become the main
focal point for Canadian rally news and information
• The bulk of the traffic arrives at the CRC homepage then reads event news and series news and information.
CRC Website 2017 2018
users 34,579
sessions 62,322
page views 288,388
pages/session 4.62
ave duration 2.04 minutes
new sessions 53.7%
Series sponsors logo appears on the scroll baralong with our other series sponsors.
The scroll bar appears on all CRC pages
Adverts appears on the side bar of allCRC pages. This includes approx. 350 competitor
profile pages and all of the news pages.
The CRC event page showcases the rally and provides links back to the
event webpage and competitor information
The CRC Event Page views
90 day window Oct 8th 2017 - Jan 5th 2018
The CRC News Article Page views
90 day window Oct 8th 2017 - Jan 5th 2018
News Article - L’Estage dominatesNews Article - Test the best of the CRC
The CARSRallyTV YouTube channel
• The CARSRallyTV channel shows all of the CRC videos and TV episodes
• All of the CRC video shorts showing highlights, podium interviews, features along with our full 22 min TV episodes are posted to the CARSRallyTV YouTube channel
YouTube 2014 2015 2016 2017 2018
videos 50 44 40 41
views 95,626 115,569 156,292 133,244
minutes watched 388,439 437,938 745,699 631,634
subscribers - - - 3,367
The CARSRallyTV YouTube channel
The CRCRally Facebook Page • The CRCRally Facebook page is used to engage followers
• Facebook allows for news snippets, videos and pictures to be posted as well as live accounts of the action
Facebook 2013 2014 2015 2016 2017 2018
followers 2035 3964 6135 9404 11,137
videos posted 52 32 34
video views 76,434 114,576 296,400
video minutes watched 227,866
live streams - - 15 35
live stream views - - 24,752 80,300
The CRCRally Facebook Page
The CRCRally Instagram Page
• The CRCRally Instagram page is used to engage followers.
• Instagram is used to capture exciting and newsworthy scenes during the rallies.
Instagram 2014 2015 2016 2017 2018
followers 2,573 3,420 4,262 5,269
The CRC Rally Twitter Page • The CRCRally Twitter page is used to engage
followers.
• Twitter is used extensively during rallies to update on the action as it unfolds
Twitter 2013 2014 2015 2016 2017 2018
followers 1,592 2,573 3,420 3,883 4,022
impressions - - - 176,600 203,090
The CRC on TV • The 7 episode CRC Television series is aired in Canada on TSN in English and RDS in French.
• A few weeks after the premiere airing on TV the episode is posted to the CARSRallyTV YouTube channel
• The 7 episodes are aired throughout the season and spaced to not coincide with other events
• The 7 episodes receive approx. 70 airings on TSN & RDS
• The view are taken from the Neilson ratings provided by the broadcaster.
TV 2014 2015 2016 2017 2018
TSN views 630,000 680,000 720,000 1,152,000
RDS views 189,000 200,000 218,000 349,000
The CRC app on iPhone & Android • The CRC app is available for download
for both iOS and Android devices.
• CRC series sponsor branding is included in the app.
• This is a single location on a mobile device where fans can see rally news as it happens, Facebook, Instagram and twitter posts during the event, access live tracking and watch our CARSRallyTV videos on YouTube.
CRC app 2017 2018
Total Users 1534
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