can universities rekindle alumni relations through social media?

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Can Universities befriend Alumni through social media?J

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Is it possible to access the list of all alumni

through social media?

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Is this a threat or can university’s harness this

power?

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By now, we all know that social media is for real & here to stay; but how do we make good use of it?

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“Alumni are organizing

without alumni organizations”

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“Alumni organizations are

perceived to always ask & take than give”

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We must leverage on digital & social to be a

better facilitator to connect alumni & to add immense value to them!

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Social Media Framework For Alumni Relationship

Management

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This framework is based on the following principles that alumni relations need to think through & accept:

•  Alumni relation’s future role will be less authoritative and more participatory

•  They will be equal contributors to online conversations

•  We must accept that no longer hold monopoly we long held over data and that we are one of the many channels for alumni connectivity

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TRAIN

EQUIP

DEPLOY

GIVE THEM SOME LOVE

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TRAIN

EQUIP

DEPLOY

GIVE THEM SOME LOVE

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Train your staff in new media & technology and offer the same to alumni to ensure that everyone is on the same page!

•  Many alumni researches show that alumni (old or young) are receptive to new age social media communication/tools

•  But what is counter-intuitive is that many are unsure of how to use them for their personal & professional benefit?

•  So, why not invite them to learn and understand your organization’s digital communication platforms and ensure that everyone is on the same page!

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Case Study: Michigan State University

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This doesn’t mean that you conduct more events, but facilitate knowledge sharing

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This doesn’t mean that you conduct more events, but facilitate knowledge sharing

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This doesn’t mean that you conduct more events, but facilitate knowledge sharing

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TRAIN

EQUIP

DEPLOY

GIVE THEM SOME LOVE

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Equip your alumni with the relevant content that enriches their lives and gives them a chance & reason to spread the word!

•  Compelling blog & podcast content

•  Open courses

•  Mobile apps

•  Computer/smartphone wallpapers

•  Buttons & badges

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Case Study: MIT & Wharton

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This may take investments but the value added & returns generated will be worth it!

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This may take investments but the value added & returns generated will be worth it!

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TRAIN

EQUIP

DEPLOY

GIVE THEM SOME LOVE

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Deploy your fund-raising/donation campaigns online and give your alumni a reason to contribute & participate in the drive!

•  Think grassroots organization as opposed to a top-down model

•  Involve, encourage & empower enthusiastic alumni volunteers

•  Give them instructions and incentives on what to share, when, where and how and then let them do the job!

•  Consider facilitating crowdfunding initiatives to collect money not just for yourself but for your alumni!

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Case Study: Stanford & Middlebury

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Deploy platforms to allow alumni to organize localized re-unions globally; collect funds through enthusiastic alumni at these events

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Become a crowd-funding platform to collect funds for your alumni, students & their pet projects and interests!

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Sometimes you can “gamify” the fund-rasing donation process to make it fun and newsworthyJ

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TRAIN

EQUIP

DEPLOY

GIVE THEM SOME LOVE

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Profile your alumni and give them a chance to share and contribute and celebrate their success!

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Make some of them your brand ambassadors and get them to be your “cheerleaders”!

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Thank you ~ @pranmaz