can bi and data teams be nimble and also deliver value_agile india 2017

agileindia 2017 . joy.montello-fitzharris . joy.montello@target.com

agileindia 2017 . joy.montello-fitzharris . joy.montello@target.com

CAN BI & DATA TEAMS BE NIMBLE AND

DELIVER VALUE?

JOY MONTELLO-FITZHARRIS

agileindia 2017 . joy.montello-fitzharris . joy.montello@target.com

agileindia 2017 . joy.montello-fitzharris . joy.montello@target.com

agileindia 2017 . joy.montello-fitzharris . joy.montello@target.com

agileindia 2017 . joy.montello-fitzharris . joy.montello@target.com

BUSINESS INTELLIGENCE:“Our product is a good business decision”

-Ben Schein

YEP, WE’RE USING THE PRODUCT MODEL

agileindia 2017 . joy.montello-fitzharris . joy.montello@target.com

agileindia 2017 . joy.montello-fitzharris . joy.montello@target.com

Portable music players - before the iPod:

Source: http://www.macworld.com/article/1163181/consumer-electronics/the-birth-of-the-ipod.html

Steve Jobs had a strong term for gadgets like that: “crap”

1. RIGHT SIZE / NOT ENOUGH SPACE.

2. WRONG SIZE / ENOUGH SPACE & DIFFICULT TO NAVIGATE

3. SLOW

= bad user experience

agileindia 2017 . joy.montello-fitzharris . joy.montello@target.com

agileindia 2017 . joy.montello-fitzharris . joy.montello@target.com

The original iPod, announced in October 2001

“1,000 songs in your pocket”

Source: http://www.macworld.com/article/1163181/consumer-electronics/the-birth-of-the-ipod.html

Starting point: “A problem in search of a solution”

-Benji Edwards

But it doesn’t stop with the iPod! By keeping consistent focus on the customer – the balance of science & humanities that Jobs talks about in Walter Isaacson’s biography, Apple has been enormously successful. In fact, According to a February 2017 Forbes article written by Steve Denning, it’s actually been how they’ve been able to go from “practically bankrupt to a firm with one of the world’s largest market capitalization in just fifteen years.”

agileindia 2017 . joy.montello-fitzharris . joy.montello@target.com

agileindia 2017 . joy.montello-fitzharris . joy.montello@target.com

BEGIN WITH ACTUAL USERS!

USE A PROXY OR A MANAGER INSTEAD? ~50% FAILURE RATE

Again, in Isaacson’s book, Jobs talks about his primary motivation not being profit, but being to make great products – or to build a company that made great products. Focusing on real people is critical to understand if a product is great. Not having money as a primary or an intitial motivation? That’s smart!

agileindia 2017 . joy.montello-fitzharris . joy.montello@target.com

agileindia 2017 . joy.montello-fitzharris . joy.montello@target.com

Hypothesis PEOPLE WILL BUY

SHOES ONLINE

Hypothesis PEOPLE WILL BUY

DISCOUNTED RECORDS VIA MAIL

Hypothesis PEOPLE WILL PAY JUST TO HAVE THEIR HAIR

STYLED

experiment 1. Take the photo2. Get the order3. Buy the shoes4. Fill the order

experiment 1. Place the ad2. Get the orders3. Buy the records4. Fill the order

experiment 1. Ask network2. Get appts3. Do hair in clients’

living rooms

GOAL PROFIT GOAL = LEARNING

agileindia 2017 . joy.montello-fitzharris . joy.montello@target.com

agileindia 2017 . joy.montello-fitzharris . joy.montello@target.com

Get in their shoes… interview them, sit with them! Know

their world!

ALERT! These can disrupt everything. Better validate

them first!

What could solve their pain?

REAL ACTUAL USERS

Remember the goal = deliver value, based on learning!

Rita Gunther McGrath – Discovery Driven Growth

How’s usage? What are people saying? What are people

doing?

Dave McClure’s Pirate Funnel

PRODUCT THINKING1. Identify your users

2. Develop some empathy

3. Create a hypothesis

4. Identify your assumptions

5. Design an experiment

6. Measure for value

7. Learn & repeat

agileindia 2017 . joy.montello-fitzharris . joy.montello@target.com

agileindia 2017 . joy.montello-fitzharris . joy.montello@target.com

agileindia 2017 . joy.montello-fitzharris . joy.montello@target.com

agileindia 2017 . joy.montello-fitzharris . joy.montello@target.com

Dave McClure’s Pirate Metrics

Don’t forget: These metrics of “success” should change as your tools/products/reports and users mature. For example, when long user session time may start out as a positive sign of engagement initially, as tools and users engage, it is possible, that short session times indicate users are able to get successfully in and out, able to get exactly what they need, quickly.

partial image credit: http://duraid.me/blog/what-is-growth-hacking-part-3-funnel/

What’s your decision worth? How can you

correlate via regression to sales?

Depth of Engagement, Session Time

Unique users

Customer HappinessReturn Users

What does the user do next?

… for BI

agileindia 2017 . joy.montello-fitzharris . joy.montello@target.com

agileindia 2017 . joy.montello-fitzharris . joy.montello@target.com

BI keys to agility success1. NIMBLE + ROBUST tools that allow you to explore

the data

2. Everyone agrees that data is “for the masses”

3. Customers and leaders that are willing to ask questions and learn together

4. Passion for learning and innovationTAN, Product Fairs, Product DNA Conference, Product Demystification/Thinking DeepdivesLearning Forums & Weekly Sharing

Think: “Data as a utility”

Growth Mindsets… Carol Dweck

We’ve got stuff we have built in-house & stuff we’ve bought – whatever you use, make it easy & inviting for your teams AND your users!

Image credit: http://cleandus.com/mainpage/detail/water-faucet

agileindia 2017 . joy.montello-fitzharris . joy.montello@target.com

agileindia 2017 . joy.montello-fitzharris . joy.montello@target.com

QUESTIONS?

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