campaign to boost financial literacy
Post on 06-Aug-2015
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• Literacy can be a barrier to finance
• International research bears this out
• Ireland behind the international scene
• We can learn from other countries
• It is an issue for you and you can do something about it
• We can help with plain English training, advice and publications
• Media – business, news and education
• Directmail / email
• Printed support material
• Events
• Photocall
• Use of networks
• Web
• Launch of ‘Plain English guide to financial terms’
• Provide expert opinion in advance of event
• Half day conference
with UK and Irish
experts
• Demand for ‘Plain English guide to financial terms’
• Media coverage
• Demand for plain English service
• Demand for other print
• Enquiries – phone / email
• Website hits – relevant
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