cadbury dairymilk

By : THE INVINCIBLES

Govinda Hira

Amin Qureshi

Rida Ansar

Yasir Ali

Mohib

CADBURY DAIRYMILK

Section A, B & C

Both Males and Females

TARGET AUDIENCE

37

14

0

5

10

15

20

25

30

35

40

Male Female

GENDER

47

40

5

10

15

20

25

30

35

40

45

50

18-25 25-35

AGE

0

5

10

15

20

25

More than once a day

Once a day Once a week Once a month

Occasionally

6

13

21

4

7

Average Consumption Pattern

0

2

4

6

8

10

12

14

16

18

Serves as a

convenient snack

Because it is tempting

For Health and

Nutritional value

Out of Habit

On impulse Particular mood

4

17

7

5

16 12

Main Reasons for Consuming Chocolate

0

5

10

15

20

25

30

35

31

7 62 5

Preference When Selecting

0

5

10

15

20

25

30

Low High

29

22

Pricing

0

5

10

15

20

25

22

11 10

1

7

10

5

Chocolate Stands for

Sweet20%

Pleasure15%

Temptation15%

Mouth watering15%

Other35%

What

comes to

your mind

when you

hear about

Chocolate

?

0

5

10

15

20

25

30

35

Yes No

32

19

Appeal by Advertisements

Mood14%

Class9%

After Meal8%

Random22%Impulse

8%

Good news8%

Stress8%

Energy level Down

8%

Other15%

Chart TitleSituatio

n that

drives

you to

eat a

chocola

te

RESEARCH FINDINGS &

SUMMARY

People eat chocolate because it is tempting and

they purchase it on impulse.

They prefer taste more than price, brand, and

packaging.

People relate chocolate to joy the most.

They associate chocolate with something

sweet, pleasure seeking, tempting and

mouthwatering.

Target audience is greatly influenced by

advertisement for chocolates.

People eat chocolate on random and don’t have a

particular reason to have it always.

CONCEPT

We have depicted joy in the advertisement

Joy is depicted in the form of a birthday celebration

within a group of friends and how Cadbury dairy milk

can enhance happiness that can be shared with the

loved ones

We have showed through this ad that people don’t

always need a particular reason for consuming

chocolate