by jill plotnikoff set f

By Jill PlotnikoffSet F

MARKETING ONFACEBOOK

• What is Social Network Marketing?• Facebook Marketing

• Examples– uSocial– Nielsen Brand Lift– Beacon

• Other Social Networks• Twitter• Digg

• Conclusion• References

AGENDA

• Social network marketing is an advertising method that makes use of social network services to increase their web presence. This is done by simply advertising directly on social networking sites, viral marketing that spreads throughout the web, email, and word of mouth.

WHAT IS SOCIAL NETWORK MARKETING?

MARKETING•305,170,180 Facebook users around the world

•13,282,100 are Canadian

EXAMPLES•Usocial

•Nielsen Brand Lift

•Beacon

• A marketing company• Sells fans to Client Companies

• 1000 fans = $197.00• 10000 fans=$1167.30

• Helps set up Client Company pages

USOCIAL

• Facebook and Nielsen partnered• Polls Facebook users on ads about:

• Purchasing Consideration• Brand recognition• Ad recall• Message association

• The Brand Lift shows if the ads are effective• Sells the information to Companies

NIELSEN BRAND LIFT

• Released in 2007, shutdown in 2009

• Tracks Facebook users on other websites • 9.5 million lawsuit due to Privacy Issues

BEACON

OTHER SOCIAL NETWORKS

Dell made $3 000 000 in sales since 2007 from Twitter since it started “tweeting” about its outlet that sells refurbished computers

Digg allows you to submit content of any type and have it immediately published and categorized on to the website.

• Fast Growing market• Ad spending increased 119% during August

2008 -August 2009

• Large Market: 305,170,180 Facebook users alone

• Future Primary Source of Marketing

CONCLUSION

• Bosker, B. (2009, September 29). Nielsen, Facebook: New "Brand Lift" Online Marketing Product will Measure Ad Impact. Retrieved October 11, 2009, from Huffington Post: http://www.huffingtonpost.com/2009/09/21/facebook-new-ad-product-l_n_293861.html

• Coster, H. (2009, September 22). Facebook Will Help Advertisers Measure Effectiveness Of Social Ads. Retrieved October 2009, from Forbes.com: http://www.forbes.com/2009/09/22/facebook-nielsen-partnership-cmo-network-facebook.html

• Dyer, B. (n.d.). Digg for victory: Improve your social networking to get real results. Retrieved October 11, 2009, from Marketing Donut.: http://www.marketingdonut.co.uk/marketing/internet-marketing/online-networking-and-pr/digg-for-victory-improve-your-social-networking-to-get-real-results

REFERENCES

• edition, F. T. (2009, September 19). Friends for sale. Retrieved October 11, 2009, from The Economist: http://www.economist.com/businessfinance/displaystory.cfm?story_id=14460087

• Facebook.com, C. (2009, October 26). Check Facebook. Retrieved October 27, 2009, from Data for 10/26/2009: http://www.checkfacebook.com/

• Hefflinger, M. (2009, September 24). Report: Time Spent on Social Networks, Blogs Triples in Past Yea. Retrieved October 11, 2009, from Digital Media Wire: hhttp://www.dmwmedia.com/news/2009/09/24/report:-time-spent-social-networks,-blogs-triples-past-year

• USocial. (n.d.). Facebook marketing services... Retrieved October 11, 2009, from USocial: http://usocial.net/facebook_marketing/

• Wikipedia. (n.d.). Social media marketing. Retrieved from Wikipedia: http://en.wikipedia.org/wiki/Social_network_marketing