by: jeffery zak trevor simpson hannah d'amico and julia peirolo
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DISNEY WORLDBy: Jeffery Zak Trevor Simpson
Hannah D'Amico and Julia Peirolo
History of Disney
http://www.youtube.com/v/_6Kesbfg-Ok?rel=0&hl=en_US&fs=1&M86AC-3ebb72053e0690da3a1e7f55a88d136b
Walt Disney, founder of company
Countries that We Considered
Japan –
China –
Taiwan-
Questions to consider for each country
Climate/Weather- Is there good or bad weather?Are there a lot of natural disasters?Culture/Lifestyle- What type of activities do people do for fun?how do people spend their money?Economy- How is the economy?Can people afford to go to the theme park?Population- Is there room for a theme park?is the population rural or urban?Competition- How many major parks are nearby?Are there any other amusement companies around?
China
China Cont. China has the largest population in the
world There is already a Disney World in
China overcrowded with amusement parks Large cities have also created great
pollution
China’s competition Beijing China
China Cont. • China’s government is communist• many still follow Chinese beliefs and
resent America • The communist government can be
oppressive and give people very little time for fun
Communist government Overworked and under paid citizens
Taiwan
Taiwan Taiwan is a very small island with extreme
over population The economy is 17th in the world with low
wages much poverty and disease
Overcrowding of Taiwan
Taiwan• Even though there are not many major theme
parks, only a few people have money for things like Theme Parks
• No real target market • Natural disasters could potentially destroy the
theme park
Japan
Disney World Japan The climate of Japan in the southern region
is usually warm tropical weather Japan sometime receives earthquakes and
tsunamis If Disney is located inland these disasters
are not a concern
Disney World Japan Japan has greatly embraced western ideas The Japanese like the idea of amusement
parks and rides and greatly embrace companies like Disney World
The Japanese amusement parks have been very popular
Japanese Amusement parks
Japan Cont. Japan has the third largest economy in the
world Many people will be able to afford going to the
amusement park with a GDP close to America’s
unemployment rate is at 9.1% which means their will be no shortage of labor for the park
Disney World Japan
Disney could attract a very large target market in Japanese cities
to compete with other theme Parks it would also be smart to make the theme park full of arcades and slower rides for the large elderly population
http://cnn.com/video/data/2.0/video/world/2012/02/08/lah-japan-elderly-gamers.cnn.html
Cultural Consideration Japan has a vastly different
language Japan is a much more urban
country
Cultural Consideration the Japanese tend to eat much more
seafood and rice than in America
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