by ben hartwell spective scientific, q1 analysis next spective scientific tm
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BY BEN HARTWELL
Spective Scientific, Q1 Analysis
Next
SPECTIVES C I E N T I F I C
TM
Products
AJC-250: Capable of 10x, 20x, 50x, 100x Monocular head Tungsten illumination 2006-2011,
Fluorescent illumination 2012-present
$99.99
AJX-540: Capable of 100x, 200x, 500x,
1000x Binocular head Halogen illumination $249.99
Find proper photo for AJX
NextBack
Expected Revenue / Expenses, AJC-250
Jan
w1
Jan
w2
Jan
w3
Jan
w4
Feb w
1
Feb w
2
Feb w
3
Feb w
4
Mar
w1
Mar
w2
Mar
w3
Mar
w4
05
101520253035404550
RevenueExpenses
Week
Doll
ars
(T
hou
san
ds)
NextBack
Expected Revenue / Expenses, AJX-540
Jan
w1
Jan
w2
Jan
w3
Jan
w4
Feb w
1
Feb w
2
Feb w
3
Feb w
4
Mar
w1
Mar
w2
Mar
w3
Mar
w4
0
5
10
15
20
25
30
RevenueExpenses
Week
Doll
ars
(T
hou
san
ds)
Maybe I should combine this graph w/ previous
NextBack
Issues
Clearly, the AJX isn’t selling as well as we’d hoped. It’s more expensive for us to manufacture. It’s more expensive for the consumer to purchase. Its advantages over the AJC don’t appear to be worth
the price!
Too negative?
NextBack
Solutions
We’ve already decreased the price twice, with no effect.
We’ve made production costs as cheap as possible.
If we make the AJX cheaper, we’ll be selling them at a loss! This is BAD!
What do we do then?
This is meant for the Board of Directors, not 5-year-olds. Should probably explain more elagently
NextBack
Aggressive Marketing!
The customer looks at the AJX and sees a microscope. We should make them see endless possibilities! Show the wonders of science (with CGI, of course) Find some way to work in exotic locales, to brand us as
“adventurous”Sex sells, if necessary
NextBack
Market analysis
Low – GreenModerate – YellowHigh – Red
Spective Scientific
Potential Entrants
Supplies
Buyers
SubstitutesThe Industry
Temp diagram—replace with SmartArt!
NextBack
Target Audiences
Elementary schools: The AJC is a cheap but solid option for elementary schools to buy in bulk.
Middle / high schools: Typically prefer higher-end products, but sometimes go after the AJX.
Colleges: Always go for a much more powerful microscope. Kids: Their parents sometimes buy the AJC for their “junior
scientists.” Adult enthusiasts: They often buy the AJX, but only if they
don’t know better.DON’T insult our own products!
NextBack
Stock prices
Put an ACTUAL chart on here, whenever I get the data from financial…
NextBack
SPECTIVETM
S C I E N T I F I C
I should look through this again, in case I missed something…
Back
BY BEN HARTWELL
Spective Scientific, Q1 Analysis
Next
SPECTIVES C I E N T I F I C
TM
Products
AJC-250: Capable of 10x, 20x, 50x, 100x Monocular head Tungsten illumination 2006-2011,
Fluorescent illumination 2012-present
$99.99
AJX-540: Capable of 100x, 200x, 500x,
1000x Binocular head Halogen illumination $249.99
Find proper photo for AJX
NextBack
Expected Revenue / Expenses, AJC-250
Jan
w1
Jan
w2
Jan
w3
Jan
w4
Feb w
1
Feb w
2
Feb w
3
Feb w
4
Mar
w1
Mar
w2
Mar
w3
Mar
w4
05
101520253035404550
RevenueExpenses
Week
Doll
ars
(T
hou
san
ds)
NextBack
Expected Revenue / Expenses, AJX-540
Jan
w1
Jan
w2
Jan
w3
Jan
w4
Feb w
1
Feb w
2
Feb w
3
Feb w
4
Mar
w1
Mar
w2
Mar
w3
Mar
w4
0
5
10
15
20
25
30
RevenueExpenses
Week
Doll
ars
(T
hou
san
ds)
Maybe I should combine this graph w/ previous
NextBack
Issues
Clearly, the AJX isn’t selling as well as we’d hoped. It’s more expensive for us to manufacture. It’s more expensive for the consumer to purchase. Its advantages over the AJC don’t appear to be worth
the price!
Too negative?
NextBack
Solutions
We’ve already decreased the price twice, with no effect.
We’ve made production costs as cheap as possible.
If we make the AJX cheaper, we’ll be selling them at a loss! This is BAD!
What do we do then?
This is meant for the Board of Directors, not 5-year-olds. Should probably explain more elagently
NextBack
Aggressive Marketing!
The customer looks at the AJX and sees a microscope. We should make them see endless possibilities! Show the wonders of science (with CGI, of course)
Find some way to work in exotic locales, to brand us as
“adventurous”
NextBack
Market analysis
Low – GreenModerate – YellowHigh – Red
Spective Scientific
Potential Entrants
Supplies
Buyers
SubstitutesThe Industry
Temp diagram—replace with SmartArt!
NextBack
Target Audiences
Elementary schools: The AJC is a cheap but solid option for elementary schools to buy in bulk.
Middle / high schools: Typically prefer higher-end products, but sometimes go after the AJX.
Colleges: Always go for a much more powerful microscope. Kids: Their parents sometimes buy the AJC for their “junior
scientists.” Adult enthusiasts: They often buy the AJX, but only if they
don’t know better.DON’T insult our own products!
NextBack
Stock prices
Put an ACTUAL chart on here, whenever I get the data from financial…
NextBack
SPECTIVETM
S C I E N T I F I C
I should look through this again, in case I missed something…
Back
BY BEN HARTWELL
Spective Scientific, Q1 Analysis
Next
SPECTIVES C I E N T I F I C
TM
Products
AJC-250: Capable of 10x, 20x, 50x, 100x Monocular head Tungsten illumination 2006-2011,
Fluorescent illumination 2012-present
$99.99
AJX-540: Capable of 100x, 200x, 500x,
1000x Binocular head Halogen illumination $249.99
Find proper photo for AJX
NextBack
Expected Revenue / Expenses, AJC-250
Jan
w1
Jan
w2
Jan
w3
Jan
w4
Feb w
1
Feb w
2
Feb w
3
Feb w
4
Mar
w1
Mar
w2
Mar
w3
Mar
w4
05
101520253035404550
RevenueExpenses
Week
Doll
ars
(T
hou
san
ds)
NextBack
Expected Revenue / Expenses, AJX-540
Jan
w1
Jan
w2
Jan
w3
Jan
w4
Feb w
1
Feb w
2
Feb w
3
Feb w
4
Mar
w1
Mar
w2
Mar
w3
Mar
w4
0
5
10
15
20
25
30
RevenueExpenses
Week
Doll
ars
(T
hou
san
ds)
Maybe I should combine this graph w/ previous
NextBack
Issues
Clearly, the AJX isn’t selling as well as we’d hoped. It’s more expensive for us to manufacture. It’s more expensive for the consumer to purchase. Its advantages over the AJC don’t appear to be worth
the price!
Too negative?
NextBack
Solutions
We’ve already decreased the price twice, with no effect.
We’ve made production costs as cheap as possible.
If we make the AJX cheaper, we’ll be selling them at a loss! This is BAD!
What do we do then?
This is meant for the Board of Directors, not 5-year-olds. Should probably explain more elagently
NextBack
Aggressive Marketing!
The customer looks at the AJX and sees a microscope. We should make them see endless possibilities! Show the wonders of science (with CGI, of course) Find some way to work in exotic locales, to brand us as
“adventurous”Sex sells, if necessary
Back Next
Market analysis
Low – GreenModerate – YellowHigh – Red
Spective Scientific
Potential Entrants
Supplies
Buyers
SubstitutesThe Industry
Temp diagram—replace with SmartArt!
NextBack
Target Audiences
Elementary schools: The AJC is a cheap but solid option for elementary schools to buy in bulk.
Middle / high schools: Typically prefer higher-end products, but sometimes go after the AJX.
Colleges: Always go for a much more powerful microscope. Kids: Their parents sometimes buy the AJC for their “junior
scientists.” Adult enthusiasts: They often buy the AJX, but only if they
don’t know better.DON’T insult our own products!
NextBack
Stock prices
Put an ACTUAL chart on here, whenever I get the data from financial…
NextBack
SPECTIVETM
S C I E N T I F I C
I should look through this again, in case I missed something…
Back
Aggressive Marketing!
The customer looks at the AJX and sees a microscope. We should make them see endless possibilities! Show the wonders of science (with CGI, of course) Find some way to work in exotic locales, to brand us as
“adventurous”Sex sells, if necessary
NextBack
Aggressive Marketing!
The customer looks at the AJX and sees a microscope. We should make them see endless possibilities! Show the wonders of science (with CGI, of course)
Find some way to work in exotic locales, to brand us as
“adventurous”
NextBack
BY BEN HARTWELL
Spective Scientific, Q1 Analysis
Next
SPECTIVES C I E N T I F I C
TM
I should focus. The Board of Directors will be expecting a top-notch presentation.
BY BEN HARTWELL
Spective Scientific, Q1 Analysis
Next
SPECTIVES C I E N T I F I C
TM
I should focus. The Board of Directors will be expecting a top-notch presentation.
Products
AJC-250: Click on objects to destroy them Monocular head Tungsten illumination 2006-2011,
Fluorescent illumination 2012-present
$99.99
AJX-540: Capable of 100x, 200x, 500x,
1000x Binocular head Halogen illumination $249.99
Why haven’t I found the proper photo yet???
NextBack
What am I doing? This presentation is important!
Expected Revenue / Expenses, AJC-250
Jan
w1
Jan
w2
Jan
w3
Jan
w4
Feb w
1
Feb w
2
Feb w
3
Feb w
4
Mar
w1
Mar
w2
Mar
w3
Mar
w4
05
101520253035404550
RevenueExpenses
Week
Doll
ars
(T
hou
san
ds)
NextBack
Expected Revenue / Expenses, AJX-540
Jan
w1
Jan
w2
Jan
w3
Jan
w4
Feb w
1
Feb w
2
Feb w
3
Feb w
4
Mar
w1
Mar
w2
Mar
w3
Mar
w4
0
5
10
15
20
25
30
RevenueExpenses
Week
Doll
ars
(T
hou
san
ds)
NextBack
Expected Revenue / Expenses, AJX-540
Jan
w1
Jan
w2
Jan
w3
Jan
w4
Feb w
1
Feb w
2
Feb w
3
Feb w
4
Mar
w1
Mar
w2
Mar
w3
Mar
w4
0
5
10
15
20
25
30
RevenueExpenses
Week
Doll
ars
(T
hou
san
ds)
NextBack
NextIssues
Clearly, the AJX isn’t selling as well as we’d hoped. It’s more expensive for us to manufacture. It’s more expensive for the consumer to purchase. Its advantages over the AJC don’t appear to be worth
the price!
Really? That’s the image I use for this slide?
NextBack
STOP WATCHING CAT VIDEOS AND GET TO WORK!!!
Solutions
We’ve already decreased the price twice, with no effect.
We’ve made production costs as cheap as possible.
If we make the AJX cheaper, we’ll be selling them at a loss! This is BAD!
What do we do then?
Next
Aggressive Marketing!
The customer looks at the AJX and sees a microscope. We should make them see endless possibilities! Show the wonders of science (with CGI, of course) Find some way to work in exotic locales, to brand us as
“adventurous”
NextBack
Forget being adventurous. Forget that sunny island photo. Forget everything except this presentation. That’s what I do. That’s who I am.
Market analysis
Low – GreenModerate – YellowHigh – Who cares?
something
Meh
Nope
Whatever
Blah???
NextBack
Blah Blah
Blah blah: Blah BLAH blah blah blah blah blah blah blah Blah / blah blah: BlH FDGFDG SFG sdfgsdfgs: SDFGSDFGSDFGmicSFSDFGe. Ksdfs: Their sdfgsfdgf sfdg fthe AJC for sdfsgdfs.” sdfgfdsg: dsgfdsgfsddsfg k52b55kbhkb0%^(&%^*^&, but
only if they don’t know better.
NextBack
Jan w1
Jan w2
Jan w3
Jan w4
Feb w1
Feb w2
Feb w3
Feb w4
Mar w1
Mar w2
Mar w3
Mar w4
05
101520253035404550
RevenueExpenses
Week
Doll
ars
(T
hou
san
ds)
Next
I
Jan
w1
Jan
w2
Jan
w3
Jan
w4
Feb w
1
Feb w
2
Feb w
3
Feb w
4
Mar
w1
Mar
w2
Mar
w3
Mar
w4
0
5
10
15
20
25
30
RevenueExpenses
Week
Doll
ars
(T
hou
san
ds)
Next
DON’T
Jan w1
Jan w2
Jan w3
Jan w4
Feb w1
Feb w2
Feb w3
Feb w4
Mar w1
Mar w2
Mar w3
Mar w4
05
101520253035404550
RevenueExpenses
Week
Doll
ars
(T
hou
san
ds)
Next
CARE
Jan
w1
Jan
w2
Jan
w3
Jan
w4
Feb w
1
Feb w
2
Feb w
3
Feb w
4
Mar
w1
Mar
w2
Mar
w3
Mar
w4
0
5
10
15
20
25
30
RevenueExpenses
Week
Doll
ars
(T
hou
san
ds)
Next
ABOUT
Jan w1
Jan w2
Jan w3
Jan w4
Feb w1
Feb w2
Feb w3
Feb w4
Mar w1
Mar w2
Mar w3
Mar w4
05
101520253035404550
RevenueExpenses
Week
Doll
ars
(T
hou
san
ds)
Next
PRESENTATIONS
NextHold on there.
I know I’ve been thinking about that pretty little island a lot lately..
Beautiful, isn’t it?.
But wishes and daydreams can only distract me.
Simple question: if I hate this job so much, why don’t I leave for that nice, sunny beach?
I need to pay my bills…
The economy sucks right now…
I’m saving up money for the plane ticket…
WRONG!!!!
I need to pay my bills…
The economy sucks right now…
I’m saving up money for the plane ticket…
I’ll ask again. Why am I still making these presentations after 7 years?I’m afraid of change.
This is all I know now.
I deserve this boring life.
All these answers are correct.
I’m afraid of change.This is all I know
now.I deserve this boring
life.
Making these presentations is what
I’m good at.It’s the only thing I’m
good at.
So now,finally,
I’m going to get back to work.
Alright.No.
No? Why the hell do I care all of a sudden? Just get back to work!
Alright.No.
I’d just get bored of seeing the world! I’d be back here in less than a
month! Alright.NO!
So be it.If I want to visit this island so badly.
I’ll have to work for it!
Bring it!
Avoid spiky
things!
Level 2
Level 3
Alright.No.
I’ve learned my lesson.I’ll abandon all thoughts of
islands and mountains, and get back to work.
BY BEN HARTWELL
Spective Scientific, Q1 Analysis
Next
SPECTIVES C I E N T I F I C
TM
Products
AJC-250: Capable of 10x, 20x, 50x, 100x Monocular head Tungsten illumination 2006-2011,
Fluorescent illumination 2012-present
$99.99
AJX-540: Capable of 100x, 200x, 500x,
1000x Binocular head Halogen illumination $249.99
Find proper photo for AJX
NextBack
Expected Revenue / Expenses, AJC-250
Jan
w1
Jan
w2
Jan
w3
Jan
w4
Feb w
1
Feb w
2
Feb w
3
Feb w
4
Mar
w1
Mar
w2
Mar
w3
Mar
w4
05
101520253035404550
RevenueExpenses
Week
Doll
ars
(T
hou
san
ds)
NextBack
Expected Revenue / Expenses, AJX-540
Jan
w1
Jan
w2
Jan
w3
Jan
w4
Feb w
1
Feb w
2
Feb w
3
Feb w
4
Mar
w1
Mar
w2
Mar
w3
Mar
w4
0
5
10
15
20
25
30
RevenueExpenses
Week
Doll
ars
(T
hou
san
ds)
Maybe I should combine this graph w/ previous
NextBack
Issues
Clearly, the AJX isn’t selling as well as we’d hoped. It’s more expensive for us to manufacture. It’s more expensive for the consumer to purchase. Its advantages over the AJC don’t appear to be worth
the price!
Too negative?
NextBack
Solutions
We’ve already decreased the price twice, with no effect.
We’ve made production costs as cheap as possible.
If we make the AJX cheaper, we’ll be selling them at a loss! This is BAD!
What do we do then?
This is meant for the Board of Directors, not 5-year-olds. Should probably explain more elagently
NextBack
Aggressive Marketing!
The customer looks at the AJX and sees a microscope. We should make them see endless possibilities! Show the wonders of science (with CGI, of course)
NextBack
Market analysis
Low – GreenModerate – YellowHigh – Red
Spective Scientific
Potential Entrants
Supplies
Buyers
SubstitutesThe Industry
Temp diagram—replace with SmartArt!
NextBack
Target Audiences
Elementary schools: The AJC is a cheap but solid option for elementary schools to buy in bulk.
Middle / high schools: Typically prefer higher-end products, but sometimes go after the AJX.
Colleges: Always go for a much more powerful microscope. Kids: Their parents sometimes buy the AJC for their “junior
scientists.” Adult enthusiasts: They often buy the AJX, but only if they
don’t know better.DON’T insult our own products!
NextBack
Stock prices
Put an ACTUAL chart on here, whenever I get the data from financial…
NextBack
SPECTIVETM
S C I E N T I F I C
It’s not quite there, but that’s ok. I have all the time in the world to get this presentation right.
Back
Next
Maybe…
Maybe I should go on a vacation…
I am nothing more than a cog in the machine…But I can be more.
Spective Scientific, Q1 Analysis
A PowerPoint presentation by
Ben Hartwellaka Willy Hoffmann
Exit
Spective Scientific, Q1 Analysis
A PowerPoint presentation by
aka Willy Hoffmann
Exit
Ben Hartwell
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