business transformation at work - sara rusconi

16TH EUROPEAN SEMINAR ON

DIGITAL CORPORATE COMMUNICATIONS

SARA RUSCONI

“BUSINESS TRANSFORMATION AT WORK”

16TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

SARA RUSCONI

“BUSINESS TRANSFORMATION AT WORK”

GLOBAL TRENDS PUSH

COMPANIES TO TRANSFORM

THEIR BUSINESS

SHARING

ECONOMY

ERODING TRUST

CLIMATE CHANGE

ARTIFICIAL

INTELLIGENGE

SOCIAL CHALLENGES

DIGITALISATION

16TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

PEOPLE EXPECT MORE FROM COMPANIES

TRUST IN INSTITUTIONS DECLINES

Edelman trust barometer - 2017 Edelman trust barometer - 2017

HOW BUSINESSES CAN BUILD TRUST

16TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

HOW ARE COMPANIES RESPONDING?

73%COMPANIES PRESENTING THEIR

STRATEGY ONLINE

32%PRESENTING CONCRETE

ACTIONS 39%PRESENTING MEGATRENDS

19%PRESENTING STRATEGY,

ACTIONS AND TRENDSWebranking Europe 500

16TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

DEFINING YOUR PURPOSE

WHY DOES OUR BUSINESS EXIST?

WHAT IS OUR MISSION?

WHAT MAKES OUR COMPANY DIFFERENT FROM THE OTHERS?

HOW DOES IT CONTRIBUTE TO LOCAL CHALLEGES?

WHAT IS OUR APPROACH TO CORPORATE CULTURE?

ARE THERE CLEAR TARGETS AND ACTIONS?

DOES IT PROVIDE VALUE BEYOND PROFIT?

16TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

TURN STRATEGY INTO ACTION

WORDS

ACTIONS

16TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

TAKE AWAYS

Business plans are not just documents for professional users.

Explain your strategy on your site and connect it to sector trends and corporate

targets

Corporate communications (in digital and in print) is not about just presenting your

current performance.

Be clear about where your company is heading and what makes it different from

others

Companies are asked to respond to social and environmental challenges.

Understand how your sustainability strategy supports your business strategy and

make the connection clear

Actions speak louder than words.

Support your strategy presentation with examples of actions

16TH EUROPEAN SEMINAR ON DIGITAL CORPORATE COMMUNICATIONS AND WEBRANKING AWARDS

SARA RUSCONI

@sararusconi

Thank you

BUSINESS TRANSFORMATION:

COMMUNICATING WHAT MATTERS

&

WEBRANKING AWARDS 2017

ITALY & SWITZERLAND

16TH EUROPEAN SEMINAR ON

DIGITAL CORPORATE COMMUNICATIONS