business model template 2
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AlexOsterwalder.com@business_design
Business Models
Biz Model CampHub Berkeley, CA
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Time Machine
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Time Machine
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?whatʼs the core take-away here?
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they didnʼt give a d%*&Y about the status-quo models
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the business model “trumps”/enables the technology innovation
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there was no way they could prove their business
models would work
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?What actually is a business model?
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buzzgroup
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?discuss with your seat neighbor what a business model is and
write down your definition
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?what elements did you mention in your definition?
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Business Model Canvas
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to describe, challenge, design, and invent business models more systematically
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building blocks 9
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CUSTOMER SEGMENTS
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VALUE PROPOSITIONS
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CHANNELS
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CUSTOMER RELATIONSHIPS
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REVENUE STREAMS
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KEY RESOURCES
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KEY ACTIVITIES
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KEY PARTNERS
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COST STRUCTURE
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customer segments
key partners
cost structure
revenue streams
channels
customer relationships
key activities
key resources
value proposition
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customer segments
key partners
cost structure
revenue streams
channels
customer relationships
key activities
key resources
value proposition
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CANVAS OVERLAY
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OFFER
CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMERSEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEYACTIVITIES
KEYPARTNERS
KEYRESOURCES
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CANVAS OVERLAYOFFER
CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMERSEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEYACTIVITIES
KEYPARTNERS
KEYRESOURCES
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KEYPARTNERS
OFFER
CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMERSEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEYACTIVITIES
KEYRESOURCES
The Business Model Canvas
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KEYPARTNERS
OFFER
CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMERSEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEYACTIVITIES
KEYRESOURCES
buildingblock
buildingblock
buildingblock
buildingblockbuilding
block
building
block
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
buildingblock
The Business Model Canvas
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KEYPARTNERS
OFFER
CHANNELS
CUSTOMER RELATIONSHIPS
CUSTOMERSEGMENTS
REVENUE STREAMSCOST STRUCTURE
KEYACTIVITIES
KEYRESOURCES
What’s your business model
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[source: Sony Pictures]
Frank Gehry
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?what does that have to do with business models and
my organization?
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one last thing...
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BusinessModelGeneration.com
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proj
ect:
scre
en:
date
: au
thor
:
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch
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proj
ect:
scre
en:
date
: au
thor
:
iPad stencil, actual scale, template by hortis, le studio. Feb. 2010. http://hortis.lestudio.ch
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THANK YOU!BusinessModelGeneration.com
AlexOsterwalder.com BusinessModelAlchemist.com
Twitter: business_design
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