business and society1
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GROUP NO.8GROUP NO.8
AVNISH KUMAR CHAUHANAVNISH KUMAR CHAUHAN
KIRTI SENGARKIRTI SENGARRACHIT KUMARRACHIT KUMAR
SHIKHA PANDEYSHIKHA PANDEY
VIPIN PRATAP SINGHVIPIN PRATAP SINGH
PRESENTED BY :PRESENTED BY :
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WHAT IS THE STAKE INWHAT IS THE STAKE IN
STAKEHOLDER ?STAKEHOLDER ?
An interest or share in an
undertaking.
Claim
Right
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WHAT IS A STAKEHOLDER ?WHAT IS A STAKEHOLDER ?
Individual or group having stake in the
organization.
A stakeholder is a party that canaffect or be affected by the actions of
the business as a whole.
The stakeholder concept was first used in a 1963internal memorandum at the Stanford Research institute.
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WHO ARE BUSINESS STAKEHOLDERS?WHO ARE BUSINESS STAKEHOLDERS?
Business Stakeholder Groups
Business Stakeholder Groups
Media
MediaSuppliers
Suppliers Special-InterestGroups
Special-InterestGroups
Society
SocietyGeneral
Public
General
Public
Competitors
CompetitorsCustomers
Customers Community
Community
Stockholders
Stockholders Employees
Employees
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STAKEHOLDERSSTAKEHOLDERS EXAMPLESEXAMPLES OFOF INTERESTSINTERESTSGovernment Taxation , VAT, legislation, low unemployment
Employees rates of pay, job security, compensation, respect
Customers value, quality, customer care, ethical products
Suppliers equitable business opportunitiesCreditors credit score, new contracts, liquidity
Communityjobs, involvement, environmental protection, shares,
truthful communication
Trade Unions quality, Staff protection, jobs
Examples of a company's stakeholdersExamples of a company's stakeholders
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TYPES OF STAKEHOLDERSTYPES OF STAKEHOLDERS
INTERNAL- Investors, Employees, Management
EXTERNAL- General public, communities , customers, media
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DIFFERENT EXTERNAL STAKEHOLDERSDIFFERENT EXTERNAL STAKEHOLDERS
1. Customers
2. Government
3. Natural Environment
4. General Public (Community)5. Media
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CUSTOMER ISSUES
Controversial Advertising Issues Comparative Advertising
Advertising to children
Marketing to the poor
Advertising of alcoholic beverages
Cigarette advertising
Health and environmental claims
Product Information Issues Packaging and Labeling
Quality ofProduct
Services
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Rules and Regulations Regulation Enforcements - Action beyond
obligation
Legislation
Local/National Development plans - Employment
Regional/National Economic Planning - Taxation
Licensing
Compensation for land and assets
Permission for environmental exploration etc.
GOVERNMENTAL ISSUES
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ENVIRONMENTAL ISSUESENVIRONMENTAL ISSUES
1. Climate Change2. Energy
3. Water
4. Biodiversity and Land Use
5. Chemicals, Toxics, and Heavy Metals
6. Air Pollution
7. Waste Management
8. Ozone Layer Depletion
9. Oceans and Fisheries
10.Deforestation
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COMMUNITY STAKEHOLDERS
Systems, policies, reporting and engagement
Advertising complaints
Community Involvement
Equal opportunities
Health and safety
Job creation and security
Relationships with customers and suppliers Supply chains
Trade unions and employee participation
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MEDIA ISSUESMEDIA ISSUES
Promotion of causes
Health, safety and security
Transparent ownership
Education
Communication impacts Responsible advertising
Human rights
Information integrity
Citizenship
Transparent and responsible editorial policies Freedom of expression
Impartial and balanced output
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CASE STUDY NO. 1
Tata Nano Singur ControversyGeneral Public Issues Forcible acquisition of fertile agricultural
land for private enterprises (massive
opposition from displaced farmers)
Inadequate compensation
New housing facilities offered were delayed
Entire local population depends on agriculture
Jobs expected to go to outsiders
Environmental degradation
On October 3,2008, after a brief meeting with the ChiefMinister,
Mr. Ratan Tata declared his decision to move the Nano Project
out of West Bengal
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CASE STUDY NO. 2
Coca-Cola IndiaCommunity Critical Issues/Problems: Kerala Solid waste Sludge
Polluted Water for Drinking
Health and environmental damage
Depletion of water levels
Reduced availability of water for irrigation purposes.
Pesticides in soft drinks
Dual product standards: accused of having dual standards in
terms of their products and safety measures
These allegations affected Coca-Cola largely with its sales
and also caused the closure of one of their bottling plants in
Kerala, India.
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