burrp presentation1

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INTRODUCTION

Burrp is India's largest online listing plate formin the life style domain.

By using the Burrp Services which are ownedand operated by Infomedia 18 Limited("Infomedia18") and by accessing the BurrpSite located at http://www.burrp.comAnd all linked pages owned and operated byInfomedia18 (the "Burrp Site").

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USE OF THE SITE

You may use the Burrp Site to solicit reviewsfrom, and share reviews with other Burrpusers. You may search the Burrp Site databasefor entertainment listings, reviews andbusiness contact information. You mayforward reviews to people you know, whether

or not they are existing Burrp Site users. Youmay invite people you know to join BurrpSite.

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UNDER BURRP.COM

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HOME PAGE OF BURRP

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SITEMAP

FOOD & DR INKNIGHTLIFE

ACTIVE LIFE

BEAUTY & SPAAR TS &ENTER TAINMENTSHO PPINGLO CAL SER VICES

HE

ALTH & MED

ICALPETSPUBLIC SER VICES

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CHANGE YOUR CITY IN BURRP

MUMBAIBENGLORE CHENNAI

DE LHIPUNE HYDER ABAD AHMED ABAD

KO

LKATACHAND IGARD HJAIPUR

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OUR PICKS

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HOW TO MAKE YOUR ACCOUNT INBURRP

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BURRP TRAFFIC

While Burrp s traffic seems to grow at a goodrate, they have hit a sort of ceiling in terms of category (pretty much covers all the lifestylebusinesses) but the challenge is they are stillsmall compared to their competition in localsearch space.Most importantly, catering to lifestyle categorymakes them dependent on suboptimal ways of monetization (i.e. display ads), while the bigmoney in local search comes from leadgeneration.

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WHY IS BURRP IMPORTANT FORWEB18?

Because Web18 wants to get into local search(read our quarterly analysis : Web18 s IP O F iling @ Nasdaq, to Launch Local Search ) and Burrp provides the apt vehicle for thesame.Web18 needs to grow it s umbrella brand andfigure out monetization opportunities beyonddisplay ads (and Google ad sense).

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