building your professional online presence
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Building Your Professional Online
PresenceHow will YOU make
your mark?
Sue Beckingham | @suebecks
Sheffield Hallam University
#GradWithMore
Aims are to:
• Introduce the concept of a professional digital footprint
• The professional use of social networking channels
• Developing your own professional online presence
How can social media help you to develop your professional online
presence?
http://wronghands1.wordpress.com/2013/03/31/vintage-social-networking/
The world is getting smaller
as more social communication tools connect us
AND to continue this dialogue face to face
CREATORS
CURATORS
CRITICS
CONVERSATIONALISTS
COLLABORATORS
COMMUNICATORS
Social Media EMPOWERS individuals to become digital:
VISITORS
RESIDENTS
PERSONAL (social)
PROFESSIONAL
Adapted by Sue Beckingham from Digital Visitors and Residents Mapping Process - Dave White, University of Oxford 2013
Where you 'visit' or 'reside' onlineAn exemplar of what this might look like completed.
VISITORS
RESIDENTS
PERSONAL
PROFESSIONAL
EMAILT
WIT
TE
R
BLOG A
BLOG B
FACEBOOK GROUP
GOOGLE+
SE
AR
CH
ING
How are others using the Internet?
Graham and De Sabbata, Oxford Internet Institute 2013
What happens online in 60 seconds?
http://www.alexa.com/topsites/global
will find the digital footprint you leave
behind!
Be mindful of how people search for information
Social media ranks highly
First impressions count
People searches every day
2013
Social sites are also used as search engines…
Avoid being mistaken for someone else with your name. Beware of your Digital Doppelgänger!
PoliticianMusician
FilmmakerBreweryExplorer
but it could be worse...
Your DIGITAL FOOTPRINT
YOUR responsibility
5.7 billion professionally oriented
searches were carried out in 2012 on LinkedIn
11 thousand within 60 seconds
Sorry… There’s no magic ticket
How to take this to a professional level?
You need to make time and be...
What I am known for (outer)
What I stand for (inner)
Build a professional identity
1. Follow selectively
2. Browse Engage Share Amplify
3. Consider your online ‘voice’
4. Build your online reputation and digital presence
Tips
Wanted:Graduates
Find out how potential employers in your discipline are now using social networks such as Twitter and LinkedIn to search for Graduates and promote job and internship opportunities
Be proactive
http://www.highfliers.co.uk/download/GMReport13.pdf
Annual review of graduate vacancies and starting salaries at Britain's leading
employers
Where Employers promoted Graduate Recruitment 2012-2013
71% more emphasis on the use of social media than in previous years (High Fliers 2013)
JOB SEARCH
Internet
Events
Newspaper
Recruitment Agency
Social Networking
Career Fairs
Networking
CV Distribution
Making connections
Connected
Author
Connected Publisher
Connected Conversationalist
Strategic Disconnector
A curious, lifelong pursuer of ingenious
solutions
Being connected isn’t just for socialising; it’s a life skill.
(Davis 2013)
Essential know-how for the well-connected Student
Visualisation of LinkedIn Connections
It’s not what you know, it’s no longer simply who you know,
its all about WHO knows
Follow Companies
The LinkedIn button on Company job web pages
Be aware there's more to Twitterthan cute cats, celebrities and what we
had for breakfast...
http://jobs.theguardian.com/twitterfeeds/
http://jobs.theguardian.com/jobs/graduate/
http://socialmedia4us.wordpress.com/
Consider writing your own Blog
Use a personal Blog and start your own 'Idea Dump' e-notebook for ideas and information as you come up with them.
Tag them by topic for easy searching later.
Personal (private) blogging
Standing out from the Crowd
Kelsey Trabue
Social media resources for students
We've put together some guides for using social media while you're a student at Sheffield Hallam. You can find them at: http://go.shu.ac.uk/socialmedia, or by going to the Learning Essentials tab in shuspace, and looking in the Resources for Learning section.
"Unless you try to do something beyond what you have already mastered, you will never grow."
Ralph Waldo Emerson
Building Your Professional Online PresenceHow will YOU make your mark?
The exponential growth of social media and ubiquitous use of mobile technology has changed the way we communicate both socially and for many also professionally. It is therefore timely to consider how social media can be used to develop a professional online presence and help you stand out from the crowd.
Sue Beckingham | @suebecks
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