building your brand on facebook

Growing YOUR brand onFacebook

Presented by:Lance Rios

President/Founder of Being Latino, Inc.

Index

• Ch. 1 – Establishing your brand• Ch. 2 – Growing your brand• Ch. 3 – Getting the conversation started

Establishing your brand

• Starting off, you have to make sure that your Facebook fan page SCREAMS your brand.

• You can make your page SCREAM your brand by finding the answer to 5 questions.

Question #1

• QUESTION #1: What sets YOUR brand apart from everyone else?

Question #2

• QUESTION #2: How often do we update?

Question #3

• QUESTION #3. What have you done well in the digital space?

Question #4

• QUESTION #4. Which type of content will be most likely to go viral?

Question #5

• QUESTION #5. How do we personalize this brand?

Growing Your Brand

• Follow 5 steps and you can experiment a significant amount of traffic increase.

Step #1

• Make sure your page looks GOOD.

Step #2

• Invite YOUR friends then get YOUR friends to invite THEIR friends.

Step #3

• ENGAGE ENGAGE ENGAGE!

Step #4

• Have on-the-ground events

Step #5

• Coupons

Getting the Conversation Started

• The whole purpose of having a fan page is to get people talking on YOUR page and about YOUR product.

• 5 Steps to engaging fans.

Step #1 • ASK. LISTEN.

Step #2

• ENGAGE ENGAGE ENGAGE!

Step #3

• Do NOT try to directly sell products. Give useful content. Content is KING.

Step #4

• Do NOT be afraid to put yourself out there.

Step #5

• Consistency is key.

By following these steps

• You’ll be on your way. These steps will allow you the opportunity to truly grow and will put YOUR brand ahead of the pack.