building rotary's brand and enhancing public image
Post on 10-May-2015
4.865 Views
Preview:
TRANSCRIPT
Enhancing Rotary’s Brand and Public Image
Today’s Panel
Moderator: Pauline LeungPublic Image Coordinator, General CoordinatorRotary Club of Taipei Pei-An, Taiwan
Panelist: Jennifer JonesPublic Image Coordinator, North America CoordinatorRotary Club of Windsor Roseland, Ontario, Canada
Panelist: Jane LawickiManager, Public and External Relations DepartmentRotary International, Evanston, USA
Overview of Session
• The Rotary brand
• Working with the media
• Rotary’s Humanity in Motion and This Close campaigns
• Additional PR resources
1.2 million members in 34,000 clubs around the
world
All About Reputation
Perception: What people believe is
true whether you like it or not
Building Credibility
Where are we headed?
Know your audience
Working with the Media
Why tell the Rotary story?
Elements of a News Story
Be Proactive
Ways to tell our story
New Media• Blogs• Social Media: Facebook,
Twitter, LinkedIn• Images: Flickr• Video: YouTube, Vimeo
Traditional• Print: New
Releases, Op-Eds• Television: Public
Access, Cable, Network
• Radio• Outdoor: Billboard
Partner with media
Social Media happened
Resources to help you tell the Rotary Story
2010-11 PR Grants
Grants
In millions (US$)
$2.2M $1.2M $8.7M
District Contribution In Kind Donations Public Relations Value
$12.1M
• Up to US$15,000 per district
• Districts contribute one-third match
• $1,000 unmatched bonus for multi-district grants
• Applications available at rotary.org/prgrants
2011-12 PR Grants
Creative Resources
Humanity in Motion
Download at rotary.org/humanityinmotion
Sample Print Ads
‘This Close’ Global PSA Campaign
rotary.org/mediacenter
rotary.org/newsletters
shop.rotary.org
rotary.org/socialnetworking
facebook.com/rotary
twitter.com/rotary
youtube.com/rotaryinternational
Flickr
Human Resources
• Rotary’s 1.2 million members to help tell the Rotary story
• Rotary Public Image Coordinators
• RI Representatives to the UN and key international organizations
• RI Public Relations staff: pr@rotary.org
Discussion
top related