building movements: beyond emails, campaigns, and organizations (may 2013, pdxtech4good.org)

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Ivan Boothe from Rootwork.org presented an abbreviated version of his session at the 2013 Nonprofit Technology Conference. A recording from PDXTech4Good, a free monthly gathering of nonprofits, techies and activists in Portland, Oregon. More information: PDXTech4Good.org The full version of this presentation, along with Rachel Weidinger of Upwell, is posted here: http://www.slideshare.net/rootwork/building-movements-beyond-emails-beyond-campaigns-and-beyond-organizations

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Rootwork.org

Powering grassroots networks from the bottom up twitter.com/rootwork slideshare.net/rootwork

gplus.to/ivanb

PDX Tech 4 Good — April 2013 — #pdxt4g

Building movements: beyond emails, beyond campaigns and beyond

organizations Presented by Ivan Boothe @rootwork

Based on a presentation by Ivan and

Rachel Weidinger @rachelannyes

Rootwork.org

Powering grassroots networks from the bottom up twitter.com/rootwork slideshare.net/rootwork

gplus.to/ivanb

PDX Tech 4 Good — April 2013 — #pdxt4g

What do we mean by!building movements?

Rootwork.org

Powering grassroots networks from the bottom up twitter.com/rootwork slideshare.net/rootwork

gplus.to/ivanb

PDX Tech 4 Good — April 2013 — #pdxt4g

1. Movements are bigger than one organization

Flickr user jvoves (Creative Commons)

Rootwork.org

Powering grassroots networks from the bottom up twitter.com/rootwork slideshare.net/rootwork

gplus.to/ivanb

PDX Tech 4 Good — April 2013 — #pdxt4g

2. Rising movements benefit organizations

Flickr user waltstoneburner (Creative Commons)

Rootwork.org

Powering grassroots networks from the bottom up twitter.com/rootwork slideshare.net/rootwork

gplus.to/ivanb

PDX Tech 4 Good — April 2013 — #pdxt4g

3.!A zero-sum/

scarcity model hurts movements!(and organizations)

Flickr user ra_o (Creative Commons)

Rootwork.org

Powering grassroots networks from the bottom up twitter.com/rootwork slideshare.net/rootwork

gplus.to/ivanb

PDX Tech 4 Good — April 2013 — #pdxt4g

4. Online and offline are two modes of the same strategy

Download hi-res: atavist.com/stories/the-instigators

Rootwork.org

Powering grassroots networks from the bottom up twitter.com/rootwork slideshare.net/rootwork

gplus.to/ivanb

PDX Tech 4 Good — April 2013 — #pdxt4g

Big Team OceanBig Listening Rachel Weidinger @rachelannyes

• Tweet! Follow and

#sharkinar

Slide  3:  Example  2  of  situa4on  illustra4ng  ugly  with  humor  

bethkanter.org/upwell-campaign

Rootwork.org

Powering grassroots networks from the bottom up twitter.com/rootwork slideshare.net/rootwork

gplus.to/ivanb

PDX Tech 4 Good — April 2013 — #pdxt4g

Full NTC presentation!(both Ivan’s & Rachel’s)!

with audio! slideshare.net/rootwork

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