building a web presence business that stands the test of time by shridhar luthria

Building A Web Presence Business, Today!

Why are we Doing This?

The Premise The Indian Website Industry is evolving Some believe the Indian Market to have

skipped generations People are questioning the need for

Websites Those that have/want it want a Mobile

presence with it Some are just happy with Facebook

and Amazon What might have worked in 2010, might

not today

Keeping all that in mind, the idea is to stop and think if there is anything about our Business, that needs Change or to be Reinvented, with time

Who Is This For? This is for every person sitting in this

room - who already does, or wants to run a Web Presence Business 

You might have your Business today, but it won't hurt to see if you are doing all this or if you should :)

Let's Try Solving Problems!

Have you heard this before? I don't want a Website. Why should I get

one? I have to write content for a Website,

when I really don't know how to Pay for Maintenance also? Are you

mad!? What do I do with this Website now? I

don't know how to get Traffic

Are there any other Problems?< type here>

These Challenges may or may not get answered in the exact order from here, but we'll try to Summarize at the end

Let the games begin!

What's the Brand Name?< type here>

Let's Define the Target Audience

Do You Want to Focus on... Customers of a certain Purchasing Power?

All types of Customers within a City, State, Country?

Becoming the outsourced arm of several large International Design & Development Agencies?

Everybody that has a Facebook Business page or is an Amazon Seller

Specific Channels & Verticals?

Anybody Else?< type here>

Now, to this Audience, how do you want to Position Your Brand?

Positioning: What's so Different About You? Or, are You Solving any of the Problems

< type here>Positioning Ideas

Positioning: Just in case nobody says anything Specialize in Services for Specific Sectors Help Build Affordable Websites Specialize in Responsive Design Specialize in Good Content and Optimized

Websites Focus on the Overall Online Presence (including

SMM, SEO, SEM) End to end Online Presence Value Provider - I

want to help you add value to your Business with everything you can do Online

So let's select one< type here>

Keeping this in mind, let's look at the Products & Services

Products: See Anything You Like? Website Design Responsive Website Design/Mobile

Websites Email Services Professional Content Writing Services Stock Images Integrated Google Analytics Website Maintenance Services Marketing Services - SEO, SEM, SMM Tools to post updates on the Website

and other social media

Products:< type here>

Products: Other Recommendations Backup Solutions Malware Solutions Digital Certificates Cloud Services (for the needy) CRMs HR Solutions Business Productivity & Task

Management Tools Email Marketing Tools & Leads SMS Marketing Tools & Leads Instant Messaging & Collaboration Tools Workforce Management Tools Other SaaS Applications Payment Gateway Solutions Shopping Carts Mobile App Builders

So you know your Target Audience, your Positioning, and the Services. Before we focus on Marketing, let's try to define some Business Goals

Some Numbers 25 New Clients per month $1,000 per Client $25,000 per month

Marketing: What Do You Have In Mind?< type here>

Marketing 101 (or 102?)Reaching Out to Customers Cold Calling Feet On Street Email Marketing Micro Affiliates - Referral Incentives Local Newspapers/Industry Magazines Google Search Lists Facebook Business Page Search Lists Local Body Partnerships Targeted SEO Advertising via Google & Facebook (if

you want to indulge)

Marketing 101 (or 102?)Reduce Customer Friction (via good Documentation)

Benefits of a consolidated Web Presence - why the Website is a must

Website creation process on your Website and Email Content, for interested parties

Marketing 101 (or 102?)Engage Your Customers

Send them a Monthly Analytics Reports

Send them Reports on what Competitors in the same space are doing Online

Use the above to offer Redesigns, Marketing Services, Responsive Sites, Apps, more Social Media Presence, etc.

REMEMBER

Don't be shy to Invest in the Right People

Address both - Quantity & (more importantly) Quality

I'd love to cover all this in more detail…

But Time is of the Essence (literally!)

So let's just look back at the Original Problems

I don't want a Website. Why should I get one? Positioning yourself as a Technology

provider, or complete Online Service provider helps reduce the focus on the need of just the Website

Collaterals explaining uses of a Website

Added Collaterals around what Competitors are doing helps the Customer take a decision

A Micro-Affiliate Strategy ensures an increase in the number of people providing positive Feedback about the need

Responsive Designs coupled with the need for a Mobile Presence

I have to write Content for a Website, when I really don't know how to Depending on your Positioning, you

could look at consolidating your charges

Documentation explaining the Website creation process can help give the Customer clarity

Integrating Professional Content Writing Services also helps

Integrating Social Media Presence and reducing actual Content across the Website reduces friction as well

Pay for Maintenance also? Are you mad!?

Try charging a consolidated amount here too

Provide basic edits for free – charge for the more time consuming ones

Again, documentation explaining the process of Creation and Maintenance

Providing Monthly Analytics and Competitor Reports allow you to help the Customer look at Maintenance Activities

What do I do with this Website now? I don't know how to get Traffic Provide the right Promotion Services

Look at inexpensive and effective solutions - SMM, SEO, Email Marketing, etc

Ensure the SMB is listed on as many portals as possible

Add value to his online presence