building a national solar market

Building a National Solar Market

Solar's robust growth in the past years has been the result of a very favorable combination of new,

innovative business models, affordability for consumers, rapidly decreasing manufacturing

costs, and most importantly, a strong commitment from the Obama Administration and other

policymakers in Washington.

Reducing U.S. Solar PV Soft CostsBy 50% By 2014

A Matter Of National Competitiveness

Source: Tracking the Sun, Lawrence Berkeley National Labs, November 2012

High U.S. Soft Costs Are A Challenge

$1.52

$0.80

InstallationLabor

CustomerAcquisition

System Design

Source: Ardani et al. Quantifying Non-hardware Balance of System Costs for Photovoltaic Installations in the United states Using a Combined Annual Expenditure-Labor Hour productivity Approach. National Renewable Energy Laboratory. 2012.

2011 2014

Other

PermittingInspectionOther LaborInterconnection

Other

Solar 1Policy

Innovation

A U.S. Solar Industry Road-map

(Scale Markets)

(Capture Markets)Solar 2

TechnicalInnovation

Solar 3Business

Innovation

ProcessesProductivityEfficiency

Total System Cost

LegislationRenewable Portfolio Standards

Renewable Energy CreditsNet Metering

ProductsTechnology

Commercialization

Phase 1Needs Analysis

Phase 1Needs Analysis

Phase 2Development

Phase 2Development

Phase 3Implementation

Phase 3Implementation

Phase 4Market Impact

Phase 4Market Impact

Who•Cities•Utilities•PV developers•Manufacturers•Stakeholders

What:•Soft cost best practices clearinghouse & case studies•Stakeholder education•National outreach

When:•2012: 100 initial cities•2013: 500 cities•2014: 1,000 cities

How:•In-class & online training•Direct consultation•Measurement & iteration

$2.5M Funding to Reduce Non-Hardware BOS Soft Costs by 50% by end of 2014

Solar Program

Building Solar Industry in U.S. Cities

City Managers Inspectors Fire MarshalsPV Industry Utilities

Thank You

Contact Me--Mike S RobinsonWebsite: http://www.zerodown.solarPhone: 808-343-5402Email: mike@solarwavehawaii.comAddress:7040 Hawaii Kai Drive Suite 26183 Honolulu HI. 96825