building a meaningful social network feltin-wbe_061214
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WOMEN’S BUSINESS EXCHANGE 06.12.14
!
Building a Meaningful Social Network
!
LARA FELTIN
LARA FELTIN @larafeltinbiznik.com myfive.com
LARA FELTIN @larafeltinbiznik.com myfive.com
“I Ni Che”
LARA FELTIN @larafeltinbiznik.com myfive.com
LARA FELTIN @larafeltinbiznik.com myfive.com
!
Building a Meaningful Social Network
LARA FELTIN @larafeltinbiznik.com myfive.com
!
TAKE AWAY No.1 !
At the root of all interactions on social media, are people —
people co-exist in community.
LARA FELTIN @larafeltinbiznik.com myfive.com
LARA FELTIN @larafeltinbiznik.com myfive.com
Networking
≠ Marketing
LARA FELTIN @larafeltinbiznik.com myfive.com
TRUST
OPPORTUNITIES
PARTNERSHIPS
ADVICE
REFERRALS
LARA FELTIN @larafeltinbiznik.com myfive.com
LARA FELTIN @larafeltinbiznik.com myfive.com
No.1 MISTAKE
!
TAKE AWAY No.2 !
How is your network of customers different from the
rest of your network?
LARA FELTIN @larafeltinbiznik.com myfive.com
LARA FELTIN @larafeltinbiznik.com myfive.com
LARA FELTIN @larafeltinbiznik.com myfive.com
LARA FELTIN @larafeltinbiznik.com myfive.com
LARA FELTIN @larafeltinbiznik.com myfive.com
!
!
BEFORE YOU START
LARA FELTIN @larafeltinbiznik.com myfive.com
Success in everything begins with…
LARA FELTIN @larafeltinbiznik.com myfive.com
3 NEED TO
KNOWS
YOU
LARA FELTIN @larafeltinbiznik.com myfive.com
3 NEED TO
KNOWS
DO • NEED • BENEFIT FROM • OFFER
LARA FELTIN @larafeltinbiznik.com myfive.com
OTHERS
LARA FELTIN @larafeltinbiznik.com myfive.com
3 NEED TO
KNOWS
LARA FELTIN @larafeltinbiznik.com myfive.com
INTENDED
LARA FELTIN @larafeltinbiznik.com myfive.com
3 NEED TO
KNOWS
OUTCOME
LARA FELTIN @larafeltinbiznik.com myfive.com
!
TAKE AWAY No.3 !
Start with knowing who YOU are,
who the OTHER is, and what is your
intended OUTCOME.
LARA FELTIN @larafeltinbiznik.com myfive.com
!
!
UP & RUNNING
LARA FELTIN @larafeltinbiznik.com myfive.com
“Thank you!”4 HABITS OF GOOD RELATIONSHIP MANAGEMENT
LARA FELTIN @larafeltinbiznik.com myfive.com
“Thank you!”THANK
LARA FELTIN @larafeltinbiznik.com myfive.com
“Thank you!”
“Did I hit the
mark?”
CHECK IN
THANK
LARA FELTIN @larafeltinbiznik.com myfive.com
“Thank you!”
“Did I hit the
mark?”
CHECK IN
“Is your problem solved?”
FOLLOW-UP
THANK
LARA FELTIN @larafeltinbiznik.com myfive.com
“Thank you!”
“Did I hit the
mark?”
“Let’s see how we
can work
together!”
CHECK IN
“Is your problem solved?”
FOLLOW-UP
EXPLORE
THANK
LARA FELTIN @larafeltinbiznik.com myfive.com
THANK
CHECK-IN
FOLLOW-UP
EXPLORE
LARA FELTIN @larafeltinbiznik.com myfive.com
!
TAKE AWAY No.4 !
Social media is a box of tools that complements
face-to-face interactions.
LARA FELTIN @larafeltinbiznik.com myfive.com
“Thank you!”
“Did I hit the
mark?”
“Let’s see how we
can work
together!”
CHECK IN
“Is your problem solved?”
FOLLOW-UP
EXPLORE
THANK
LARA FELTIN @larafeltinbiznik.com myfive.com
WHY?
LARA FELTIN @larafeltinbiznik.com myfive.com
LARA FELTIN @larafeltinbiznik.com myfive.com
MYFIVE.com
LARA FELTIN @larafeltinbiznik.com myfive.com
LEAVE YOUR EMAIL TO LEARN WHEN MYFIVE IS READY TO TAKE FOR A SPIN
5 TIPS
LARA FELTIN @larafeltinbiznik.com myfive.com
1. OK TO NOT USE THE TOOLS
LARA FELTIN @larafeltinbiznik.com myfive.com
1.
2.
OK TO NOT USE THE TOOLS
NOT EVERYONE’S A CLIENT
LARA FELTIN @larafeltinbiznik.com myfive.com
1.
2.
3.
OK TO NOT USE THE TOOLS
NOT EVERYONE’S A CLIENT
LEAD WITH “THANK YOU”
LARA FELTIN @larafeltinbiznik.com myfive.com
1.
2.
3.4.
OK TO NOT USE THE TOOLS
NOT EVERYONE’S A CLIENT
LEAD WITH “THANK YOU”
DON’T LEAD WITH APOLOGY
LARA FELTIN @larafeltinbiznik.com myfive.com
1.
2.
3.4.
5.
OK TO NOT USE THE TOOLS
NOT EVERYONE’S A CLIENT
LEAD WITH “THANK YOU”
DON’T LEAD WITH APOLOGY
REMEMBER “I NI CHE”
LARA FELTIN @larafeltinbiznik.com myfive.com
LARA FELTIN @larafeltinbiznik.com myfive.com
LARA FELTIN @larafeltinbiznik.com myfive.com
LARA FELTIN @larafeltinbiznik.com myfive.com
LARA FELTIN @larafeltinbiznik.com myfive.com
LARA FELTIN @larafeltinbiznik.com myfive.com
LARA FELTIN @larafeltinbiznik.com myfive.com
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