bt for retail key note session dinesh
Post on 16-Apr-2017
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BT for Retail
Connecting Retail to a better future
BT for RetailCreating a connected world of Retail
Farm Fresh: Report findings
State of Technology readiness to take over
opportunities
Lack of Investmenst in sufficient Technology & disruptive tech-
nologies (Mobile,Apps,Cloud,etc)34%
Losing share to lower-cost producers23%
Cutomer mobility (across various chanels like PC,mobile,offline,etc)
23%
Lack of qualified workforce20%
Biggest threats to retailers business model
Employee Mobility (BYOD)
Cloud deployments
Use of In-store mobile technology
Multi-channel Shopping & Payments
Social Networking
19%
21%
30%
55%
77%
31%
47%
40%
35%
18%
50%
26%
25%
10%
5%
Degree of impact by technologies on retail business
High Moderate Low
Portfolio Rationalization
In-store customer experience
Pricing Decision
Inventory Management
Operations management
Customer Insights
Logistics and Supply
65%
83%
90%
94%
95%
95%
100%
24%
11%
10%
6%
5%
5%
Areas in which retailers use Technology for strategic advantage and decision mak-ing
Yes No
IT :Growth ,Plan, Impact
Rethink & Recalibrate :Though majority believes technology on CRM, Inventory Management, Warehouse Management and Data Analytics has high impact but still it comprises of small pie of the overall IT investment
Straight from the Global Oven
India global
customer demands operational capabilities
innovations cost-cutting
Striking the right balance
Putting customers at the Centre of the retail experience
Customers Want
Easy Experience
Store Environment
Engaging
Unlimited Choice
Personalization
Choose the mode of shopping
As a result ,what does Retailers, Retail Staff and Head Office want ?
Retailers want their shopping experience to :
In the stores, retail staff want to :
Retailers want their supply chain to :
• Create customer loyalty• Reason to visit their stores• Exciting and engaging• Shift from Point of Sale to Point of Service• Create a seamless experience across offline and online
• Be better equipped to support knowledgeable customers• Be mobile• Build expertise• Make customers happy• Feel in control
• Fulfil customer orders in cost effective way• Complete end-to-end visibility of stock• Meet customer expectation anytime anywhere• Make stock available
Head office want to :• Increase revenue by going to market quickly• Increase productivity and efficiency of staff• Communicate and collaborate effectively and efficiently• Simplify their IT• Flexibility to easily scale their service up
As a consequence
BT Global Services is all about connecting for a better future
How do we help to address the needs? Putting customer at the heart
• Connecting your staff with the information they need to help them sell more
• Connecting your customers with your brand seamlessly through every channel
• Creating complete view of the customer
• Connecting every link in your supply chain from manufacturer to shelf (or doorbell)
• Using technology to engage with the customer better
BT Menu for Retail
Retail-specific capabilities
Networks for retailersMobile point of saleManaged paymentDigital marketing3G rapid siteClientelingBT Managed StoreRetail traffic analytics
Integrated StoreFrescaCommerce ecommerce site designSocial mediaOnline marketingEmail marketingFacebook
CRM best practiceCRM loyalty progsContact centresIntegrated StoreClientelingE-gift cardsMobile vouchers
Store mobilityeLearningWorkforce optimisationConferencing / videoUnified communicationsCCTV security
BT Trace for RetailInventory TraceAsset TraceWarehouse TraceMerchandisingLife cycle and sourcing managementField force automisation
STORE OMNII-CHANNEL CUSTOMER EMPLOYEE SUPPLY CHAIN
BT Global Services: Connecting Retail to a Better Future
Business imperativesEconomic environment Customer demands Verdict research
London 2012Global network “Glocal” model Growth economies
Topical solutions New products References Showcases and workshopsInnovation
Dedicated or shared infrastructureStandardised propositions Consolidated service Low-capex commercials
Case Study : Let us tell you a real storyGlobal luxury retailer
Overview:With an impressive footfall of more than
10,000 shoppers every day, it was a struggle to keep shelves stocked with every style, size and colour for every
garment.
Challenge:You can’t sell what you haven’t got. The
perennial problem for store retailers everywhere is how to make sure that
every style or model is available in every colour and size, at all times.
Solution:The company chose BT Trace for Retail, an
item-level inventory management solution that uses RFID technology to track goods on the move and in store.
Value:• Transformed store performance• Using handheld readers, just two people can accurately count an inventory of 50,000 items in 45 minutes• Replenishment is now more exact• Sales associates are spending longer with customers and converting more engagements into sales• Customers are buying more items in a single transaction
BT Retail Trace Capabilities
12
12
Trucks deliver tagged items from warehouse/
distribution centre
BT Cloud Compute hosted RFID software
In-store wireless network
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