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“Famously Effective”

Who is Grey?

One of worlds most powerful marketing/advertising agency

Presence in 83 countries around the world.

Represents some of Americas most well-known brands.

Agency of The Year “2014”

How did it begin?

Founded in 1917, by Larry Valenstein

Began as a one-man, one-room retail shop in New York City’s garment district

Began international expansion in 1959

1983, Grey Strategic Marketing put into effect.

Where are they located? New York (flagship)

83 countries world-wide

Services Media

Advertising

Multi-cultural Promotion

Public Relations

Digital

Activation (brand)

CLIENTAL

Company Culture

No Meeting Zone

TOUR https://www.youtube.com/watch?v=2l5FRThpmIM

Favorite Creative Directors (Global Creative Directors)

Leo Savage and Jeff Stamp.

Gillette

Worked on the account since the beginning

They possess a creative vision that goes above and beyond, coming up with concepts that are innovative, new, and refreshing - especially for the category.

Most famous Campaigns of the Past

Canon-Inspired

Famous Campaigns

DirecTV-Mini Giraffe

Famous Campaigns

ETrade-Talking Baby

Current Campaign

Febreze-Couch

References "Grey Agency Interview." E-mail interview. 18 Mar. 2014.

"Grey Advertising | Famously Effective since 1917." Grey. N.p., n.d. Web. 23 Mar. 2014. <http://www.grey.com/>.

"Grey Global Group Inc. History." History of Grey Global Group Inc. – FundingUniverse. N.p., n.d. Web. 25 Mar. 2014. <http://www.fundinguniverse.com/company-histories/grey-global-group-inc-history/>.