browse more.travel less. let target do the rest! alexis niederman

Browse More.Travel Less. Let Target do the Rest!

Alexis Niederman

Objectives

๏Boost Target’s online sales

๏ Target the grocery section within Target itself

๏ Target certain demographics near Target stores

๏Create memorable online and in store

experience

๏ Promote Target Credit Card

How many people visited Amazon’s and Wal-Mart's retail website in the

Second Quarter of 2012 compared to Target’s retail website?

U.S. Retail Website Visitors

Amazon: 100.4m visitorsWal-Mart: 41.4m visitorsTarget Corp: 23.2m visitors

ANALYSIS

How much did online sales in the U.S. increase from 2002 to

2011?

A)Double

B)Triple

C)Quadruple

C) Almost Quadrupled

2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

Why Choose Online Shopping?

Why Choose Online Shopping?

Online Shopping is convenient for working individuals during the week

In-store shopping is only convenient for individuals who have

time

OPPORTUNITIES

•Expansion opportunities in many aspects

- Virtualize other sections:

- Target Home

- Grocery section

•Increasing use of Target Red Card

•Increase overall sales within the Target store

•Grocery section becomes more well known in-store and online

TARGET KITCHENReaching Beyond Customers’ Needs

How To Access Target Kitchen

HOW TO USE TARGET KITCHEN

*Click on refrigerator*

Refrigerator

How To Use Target Kitchen

*Follow prior steps for cabinet and pantry search*

Additional Features CELEBRITY KITCHEN CELEBRITY RECIPES SEARCH

๏ How to use Target Kitchen๏ Recipes demonstrations๏ Recipes downloadable

Check-out Process

Payment Options

With Target Red Card:• 5% off every purchase• Free Delivery

With non-Target Cards• Standard shipping $5

HOME DELIVERY & IN-STORE PICKUP

Home Delivery

๏Time Frame:  Morning: 8am - 11am Afternoon: Noon - 4pm Evenings: 5pm - 9pm

๏Next day delivery for orders placed by 10pm

๏Minimum $35

In Store Pick-Up

Has to be “On Target”

Next day pickup:

order placed by 10pm

Choose pick up time

frame

In store shopper

items ready at arrival

What percentage of U.S.

Smartphone/tablet owners

use their device to make a

purchase?

Smartphone and Tablet Users

๏ Smartphone = 29%๏ Tablet = 42%

The Rise of Mobile Shopping

Phone and Tablet Functions

Target Kitchen On-The-Go

Virtual and mobile friendly

Create and save shopping/grocery lists

Quick look and pricing

Scan and save items’ QR codes

Advertising

Browse More. Travel Less.

Let Target do the Rest!