bring back brb - integrated media campaign

‘Bring Back BRB’ by

Alexander Pains2843750

alexander.pain@griffithuni.edu.au

Kelsea Grants2936828

kelsea.grant@griffithuni.edu.au

Final Document ForIntegrated Media Campaign:

Bring Back BRB

CONTENTCampaign Branding 4

Print Advertising 6

Social Media 10

Campaign Website 14

Mobile Application 22

Endorsements 24

Campaign Apparel 26

Campaign Video 30

4

CAMPAIGN BRANDING

5

6

PRINT ADVERTISING

7

8

9

10

SOCIAL MEDIA

11

12

13

14

CAMPAIGN WEBSITE

15

+ Home PageNo navigation but just up and down scrolling for all information. Easy and understandable for all ages.

16

+ StatisticsAs the user scrolls through the web page interactive content such as these phones will pop up one by one relative to the scrolling on the page.

17

+ World StatisticsMuch like the phones above it the world statistics gives information in a way that users will understand and read. As the user scrolls the globe spins.

18

+ iPhoneThis is another way of getting information across to a user without the use of large bulk text. Explaining why and how the campaign can help. These text messages will pop up as the user scrolls.

19

+ Mobile ApplicationThis is simply a link to the application so that no matter if you’re on the social media or on the website you have the most exposure.

20

+ Social MediaSimply with no interactions but that users can use these icons to find and locate our social media pages to keep up to date with the campaigns progress.

21

+ BRB Apparel StoreThis store is interactive and the items on the screen can be chosen which will take you through to a cart and extra options like sizes. This is also the bottom of the Web page.

22

MOBILE APPLICATION

23

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CELEBRITY ENDORSEMENT

25

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CAMPAIGN APPAREL

27

28

+ White On OrangeThis is a specialty tee that will not be sold to the public but rather given to socialites and celebrities in the hope that they will shout out Bring Back BRB

29

+ Blue On OrangeThis is a specialty tee that will not be sold to the public but rather given to socialites and celebrities in the hope that they will shout out Bring Back BRB

30

CAMPAIGN VIDEO

31

https: / /v imeo.com/130129516