brief history of social media

A Brief History of Social Media

@JohnSharpLinkedIn.com/in/JohnSharp

ObjectivesDefine social

media

History and pre-history

The Big Four

Mobile

Hazards

Blogging

What’s New

There are two kinds of people in the world…

Those who think there are two kinds of people and those who don’t

There are two kinds of people in the world…

People who tell computers what to do, and people who are told by computers

what to do.

There are two kinds of people in the world…

People who know social media and those who don’t.

Social Media Definedthe means of interactions among people in

which they create, share, and/or exchange information and ideas in virtual communities and networks

Based on Web 2.0 technologies

User generated content, personal profile, tagging, connect to others

Social Media Explained Twitter – I’m eating a #donut

Facebook – I like donuts

Foursqure – this is where I eat donuts

Instagram – here is a vintage photo of my donut

YouTube – here I am eating a donut

LinkedIn – my skills include eating a donut

Pinterest – Here’s a donut recipe

Spotify – listening to “Donuts”

G+ - I am a Google employee who eats donuts

Pre-HistoryBefore Social Media

Message boards, bulletin boards, discussion groups

Early in the Internet age – early 1990s

AOL chat rooms

Patients already looking for help online ACOR – Association of Cancer Online

ResourcesMedHelp – questions answered by physicians

Framework of Social MediaIdentity

Conversations

Sharing

Presence

Relationships

Reputation

Groups

Evolution of the Big Four

Social Media Timeline

Friendster 2002

MySpace 2003

LinkedIn 2003

Facebook 2004Twitter 2006

Facebook’s Road to World Dominance

By June 2004, 30 campuses, 150,000 users

How it overwhelmed MySpace, passed it in 2009, kept growing

2011 – hosting over 100 billion photos

2012 – purchases Instagram

Reaching 1 billion users

http://socialmediatoday.com/daniel-zeevi/1251026/ultimate-history-facebook-infographic

Why are cat videos so popular?

YouTube History

2006 - YouTube was one of the fastest growing sites on the Web

October 2006 – purchased by Google

2007 - 2009 – hosted content for an increasing number of news and movie studios and government

2012 – 800 million users per month

Their Tweeting Behind Your BackHow Twitter became a social phenomenon

2007 Became its own company, introduced at SXSW – 60,000 tweets per day

2010 – 100 million tweets per day

Celebrities popularize, sporting events

2012 - 200 million monthly active users

Companies create accounts, customers question poor service and generate “churn”

Let me give you my business card

LinkedIn transforms business relationships – online rolodex, resume, job history, job search

Launched 2003 as a trusted way to connect professionals

2006 – public profiles, recommendations, people you may know

2008 - goes global

2010 – 90 million members

Now – 225 million – mobile, more extensive profiles, groups

Blogging Platforms

Socially MobileHow smart phones exploded Social MediaSocial and mobile

– Facebook check-ins

Photos of where I am posted instantly - Instagram

Location - FourSquare

Don’t be a fool or be fooled

Social Media Privacy Settings

Can be a moving target

Twitter – most open, public

Facebook – can limit photos and postings to Friends only

Don’t have to accept linking to others

YouTube videos – can keep private and share selectively

Clicking on a posting does not raise money or create social change

Cyber bullying and Other hazards of social media

Reputation threats – circulating photos, revenge websites, negative reviews

The photo you can’t remove from social media

Protecting an organization’s reputation

Deleting negative comments

Taking the offensive –building a positive reputation

What’s New in Social Media?

SlideShare

What’s New in Social Media

Create boardsPost graphics

What’s new

What’s New

What’s New

What’s New

6 second videos for sharing

Social Media is here to stay

But that doesn’t mean some won’t fail

Effective platforms for communication if understood and used effectively

Crowdsourcing defined

Practice of obtaining needed - services, - ideas, or - content by soliciting contributions from an online community

CrowdfundingType of crowdsourcing to raise funds

Popular platform – Kickstarter

Now in healthcare – MedStartr

Usually a limited amount of time to raise the funds

Integrates other social media like Twitter to raise awareness

ObjectivesDefine social

media

History and pre-history

The Big Four

Mobile

Hazards

Blogging

What’s New

It’s a wrap