brian chappell - link building risk assessment presentation - scaryseo
Post on 18-Dec-2014
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Link Building
How much risk are you willing to take?
Widgets Linkbait Link Buying
Widgets
On Topic - On Site Links Off Site Links - Keyword Rich Links - On Topic
Dynamic Insertion Of Off Site Links
Linkbait
Creative / Captivating / Time Saving Content
Fake Bait - False - Made Up Content
Switch Bait - 301ing Content After It Has Developed Links
Link Buying
Non Manipulative Anchor Text
NoFollowing your links Link Brokers - Large Scale, Manipulative
Anchor Text Campaigns - Non Related, High PR
Sites
Non Manipulative Anchor Text
Summary• Is your site worth getting burned
• Weigh the risk vs. reward
• Make sure that these potential risks are
understood by upper level execs • File for reinclusion request
o http://www.mattcutts.com/blog/reinclusion-request-howto/
Thank You
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