„breath sport, be extreme“ april-october 2013
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„BREATH SPORT, BE EXTREME“April-October 2013
ORBICO SLOVENIADamjana Žaler
Campaign „Breath sport, be extreme“, began in April and lasted till October 2013. Encouraging people to buy Fisherman's Friend pastilles and get free ticket for entering in one of the offered Adrenalin parks, was the main mechanic. Promotion of campaign runs throe shelf banners, local FF Facebook page, promotions and sampling on Gas stations and shopping centers. Whole activity ends with group competition in Adrenalin park Ljubelj, the strongest one participate on unforgettable experience of Strongman run in Italy.
BREATH SPORT, BE EXTREME
Main goals
Increase awareness of brand Fisherman's Friend in Slovenia (banners, promotion, sampling, coupons)
Increase visibility of local Facebook page Fisherman's Friend
Long term increase of sale.
BREATH SPORT, BE EXTREME
Performance: stores, events on sales point and many different
events, we organize 184 hours of promotions and give away over 6000 samples and Coupons.
Placing shelve banners and Coupons on gas stations (Petrol) and shopping centers Interspar
BREATH SPORT, BE EXTREME
Performance: Web activity include also Facebook local page
Fisherman's Friend (in combination with Braun as prize given in web prize game on well known page called „Student“)
In time of campaign over 1950 clicks on FB FF
Sent has been 438 direct e-mails to the new users
BREATH SPORT, BE EXTREME
https://bitly.com/podarjajo-BRAUN-brivnikhttps://bitly.com/%C5%A0T-osvoji-BRAUN-epilator
Unforgettable closing meeting in Adrenalin Park Ljubelj
BREATH SPORT, BE EXTREME
Adrenalin and Fisherman's Friend addicted people from Slovenia
Strongman run Italy, September 2013
End of Slovenian campaign, we organize travel to Strongman run in Italy. Our Italian friends help us getting free entering tickets for our participant. Special thanks goes to Paul and Geraint for strong support and connection with organizer of Strongman run Italy.
Orbico organize advertising of Strongman run Italy on our FB page and local web magazines.
BREATH SPORT, BE EXTREME
We took the strongest Slovenian girls and boys on „Strongman run“ in Italy
BREATH SPORT, BE EXTREME
TV stars from
Slovenia
BREATH SPORT, BE EXTREME
BREATH SPORT, BE EXTREME
We got free promotion of campaign in magazines and on web http://www.naprostem.si/novice/9664/adrenalinsko_na_ljubelju.html http://www.njena.si/2013/09/3-4-zdaj-dihaj-sport/ http://lepazdrava.si/2013/09/3-4-zdaj-dihaj-sport/ http://www.eva.si/2013/09/3-4-zdaj-dihaj-sport3/ Instore Tekač
BREATH SPORT, BE EXTREME
Continuation of campaign in 2014
We decided to participate as co-sponsor by one of the best media supported athletic race, similar as Strongman run, called Obstacle Challenge Slovenia. We already started the project with training in March – FF sampling on event.
http://www.siol.net/sportal/rekreacija/novice/2014/03/za_nami_je_zimski_oviratlon_priprava_na_oviratlon_2014.aspx
https://www.facebook.com/Oviratlon.Obstacle.Challenge?ref=hl
This race will take a place end of June on Pokljuka, in the middle of pure nature of Triglav national park.
BREATH SPORT, BE EXTREME
THANK YOU FOR YOUR ATTENTION
BREATH SPORT, BE EXTREME
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