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bem vindos

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WIFI Username / PasswordOn table

http://bit.ly/brazilweek

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Safe HarborSafe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.

The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal quarter ended July 31, 2011. This document and others are available on the SEC Filings section of the Investor Information section of our Web site.

Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Steve SassonEngineered the first digital camera prototype

Eastman KodakFiled for bankruptcy in 2012

Steve SassonWorked for Eastman Kodak in 1954

Customers, Partners, and Employees Are Demanding a New Generation of Apps. Now.

456 Million Tablets at Work

782 Million Smartphones at Work

2009 2010 2011 20122013(E) 2014(E)

2015(E) 2016(E)

“80% of new commercial enterprise apps will be deployed on cloud platforms in 2012”

IDC Predictions 2012: Competing for 2020

Salesforce PlatformCloud based, multi-tenant, enterprise class PaaS

800,000Force.com developers

9 BillionAPI calls last month

2.5xIncreased demand for Force.com developers

YOUare the makers

Fundamentals for the Enterprise

Mobile Social Identity Data Marketplace

Data Modeling

Declarative Applications

Create relationships, requirements and validation rules

Apex, Visualforce and API’s automatically extended

Business Logic

Workflows & Approvals

Apex & Visualforce

Enterprise API’s

Chatter

Go Mobile, Go Social

Mobile SDK for Android and iOS

Chatter Mobile and Chatter REST

Salesforce Identity & OAuth

Extend and Market

Heroku

AppExchange

1,700+ Apps 20k+ Reviews 1.4m+ Installs

The Salesforce Platform

InfrastructureServices

Network

Storage

Operating System

Database

App Server

Web Server

Data Center

Disaster Recovery

OperationsServices

Authentication

Availability

Monitoring

Patch Management

Upgrades

Backup

Troubleshooting

Your Innovative

AppApplicationServices

Security/Sharing

Integration

Customization

Web Services

Multi-Language

Workflow

Built-in ServicesTouch

Services

Native iOS SDK

Native Android SDK

Xcode wizards

PIN code support

Custom APEX REST

Geo-location Mobile

SocialServices

Profiles

Status updates

Groups

File sharing

Approvals

Messenger

Presence

PlatformServices

Globalization

Security

Analytics

Search

Identity

Now it’s your turnBuilding a cloud based application

@ReidCarlberg

DATA MODELING

Data Modeling

Declarative Applications

Create relationships, requirements and validation rules

Apex, Visualforce and API’s automatically extended

Spreadsheet Versus ApplicationRelational DataValidated dataProcess driven workflowsApproval SystemField AuditingUsers, Profiles and PermissionsEnterprise Collaboration

With the same amount of programming…

Let’s Build an App!

Warehouse Application Requirements

• Track price and inventory on hand for all merchandise

• Create invoices containing one or more merchandise items as a line items

• Present total invoice amount and current shipping status

Warehouse Data Model

Merchandise

Name Price Inventory

Pinot $20 15

Cabernet $30 10

Malbec $20 20

Zinfandel $10 50

Invoice

Number Status Count Total

INV-01 Shipped 16 $370

INV-02 New 20 $200

Invoice Line Items

Invoice Line Merchandise Units Sold

Unit Price

INV-01 1 Pinot 1 15 $20

INV-01 2 Cabernet 5 10 $150

INV-01 3 Malbec 10 20 $200

INV-02 1 Pinot 20 50 $200

TUTORIALS 1 & 2http://bit.ly/brasilportal-rj

Name, Title@twitter

BUSINESS LOGIC COLLABORATION

Spreadsheet Versus Application

Business Logic

Apex & Visualforce

Enterprise API’s

Chatter

Declarative ApplicationsCreating business applications without programmatic code

Formula FieldsOperations for performing common logic

Excel style formulas

Support for commons functions

Date & Time

Logical

Can chain functions together:

AND ( OR (

ISPICKVAL(StageName, "Closed Won"),

ISPICKVAL(StageName, "Negotiation/Review")),

ISBLANK(Delivery_Date__c) )

Validation RulesFormulas which block data entry if evaluated as true

IF THENERROR?

Record is saved Formula evaluates to

Return error message

WorkflowsEvent based business logic

When this happens

Meets this Criteria?

Perform These Actions

TaskOutbound Message

Update Field

ApprovalsSystem to route approvals through an organization

Track Approval History

Define Criteria

Single/Multi/Skip step processes

Route based on roles, or queues

Approval via emails or Chatter

ChatterSocial framework for the enterprise

CHATTER DEMO

Home Tab / Profile Page Record Detail Page

Every internal user can see what you post

Only users with “Read” access to the record can see what

you post

Chatter Security

TUTORIALS 3 & 4http://bit.ly/brasilportal-rj

LUNCH:

Room 119

To the left, down the stairs

Joshua Birk, Developer Evangelist@joshbirk

APEX + VISUALFORCE

Business Logic

Apex & Visualforce

Enterprise API’s

Chatter

Model View ControllerApplication design paradigm to divide data, logic and UI

ApexCloud based programming language

public with sharing class myControllerExtension implements Util {

private final Account acct; public Contact newContact {get; set;} public myControllerExtension(ApexPages.StandardController stdController) { this.acct = (Account)stdController.getRecord(); }

public PageReference associateNewContact(Id cid) { newContact = [SELECT Id, Account from Contact WHERE Id =: cid LIMIT 1];

newContact.Account = acct; update newContact; }}

Class and Interface based

Scoped Variables

Inline SOQL

Inline DML

Apex Anatomy

Controllers Inbound/OutboundEmail Services

Custom API andHTTP Callouts

Triggers Scheduled and Batched Tasks

trigger HelloWorldTrigger on Book__c (before insert) {

Book__c[] books = Trigger.new;

BooksUtil.applyProcessing(books);

Object Definition

Event Definition

Trigger.old and new

Bulkify code

Trigger Anatomy

if(feed_text == ‘promote’) {rec.status__c = “Approved”

addToEmailPromotion(rec); FeedItem post = new FeedItem(); post.ParentId = rec.Id; post.Body = ‘Record added to promotion’;

feedsToInsert.addITem(post);}

Chatter Triggers

DEVELOPER CONSOLE DEMO

VisualforceCloud based component framework for interfaces

<apex:page StandardController=“Contact” extensions=“duplicateUtilty” action=“{!checkPhone}”>

<apex:form>

<apex:outputField var=“{!Contact.FirstName}” ><apex:outputField var=“{!Contact.LastName}” />

<apex:inputField var=“{!Contact.Phone}” /><apex:commandButton value=“Update” action=“{!

quicksave}” />

<apex:form>

</apex>

Standard ControllersCustom ControllersCustom Extensions

Data bound components

Controller Callbacks

Visualforce Anatomy

@RemoteAction public static String updateMerchandiseItem(String productId, Integer newInventory) { List<Merchandise__c> m = [SELECT Id, Total_Inventory__c from Merchandise__c WHERE Id =: productId LIMIT 1]; if(m.size() > 0) { m[0].Total_Inventory__c = newInventory; try { update m[0]; return 'Item Updated'; } catch (Exception e) { return e.getMessage(); } } else { return 'No item found with that ID'; } } }

JavaScript Remoting Access Apex from JavaScript

Asynchronous Responses

j$(".updateBtn").click(function() { var id = j$(this).attr('data-id'); var inventory = parseInt(j$("#inventory"+id).val()); j$.mobile.showPageLoadingMsg(); MobileInventoryExtension.updateMerchandiseItem(id,inventory,handleUpdate); });

Visualforce

Email Templates Generate PDFsEmbed in Page Layouts

Mobile Interfaces Page Overrides

chatter:follow

chatter:newsfeed

chatter:feed

chatter:followers

chatter:feedAndFollowers

Chatter Components

MOBILE VF DEMO

Salesforce Mobile

Mobile HTML Application

Mobile SDK Development

No additional development, admin configured and controlled

Web development skills required, easily made for multiple devices and screens

Offers access to device functionality and can create the most fast performing applications

Mobile HTML Application

Mobile SDK Development

Web development skills required, easily made for multiple devices and screens

Offers access to device functionality and can create the most fast performing applications

Salesforce MobileNo additional development, admin configured and controlled

TUTORIAL #9http://bit.ly/brazilweek

ORhttp://bit.ly/mobilevf-tutorial

http://bit.ly/wareutilhttp://bit.ly/vfchart

http://bit.ly/mvf-phonegap

Joshua Birk, Developer Evangelist@joshbirk

INTEGRATION + HEROKU

Business Logic

Apex & Visualforce

Enterprise API’s

Chatter

OAuthIndustry standard method of user authentication

RemoteApplication

SalesforcePlatform

Sends App Credentials

User logs in,Token sent to callback

Confirms token

Send access token

Maintain session withrefresh token

OAuth2 Flow

REST APIHTTP based API

SOAP APIXML messaging and WSDL based API

Bulk APIAsynchronous API for handling large datasets

Streaming API

Bayeux implementation for real-time delivery of data

Extend and Market

Heroku

AppExchange

Polyglot FrameworkPaaS allowing for the deployment of multiple languages

$ git push heroku masterCounting objects: 67, done.Delta compression using up to 4 threads.Compressing objects: 100% (53/53), done.Writing objects: 100% (67/67), 26.33 KiB, done.Total 67 (delta 5), reused 0 (delta 0)

Github Repo Heroku

Local Repo

Pull / PushDevelopment Changes

Push DeploymentsMonitor Application

HEROKU DEMO

THANK YOU

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Double-click to enter text

The Wrap Up

http://bit.ly/brasildevweek-fp

@forcedotcom@joshbirk

@reidcarlberg@larimaryprairie

@eddyrperez#brasildevweek

Become A Developer User Group Leader

Email:Eddy Perez

<eduardo.perez@salesforce.com>

http://developer.force.comhttp://youtube.com/salesforce

http://appexchange.comhttp://salesforce.stackexchange.com

#askforcehttp://webchat.freenode.net/?

channels=salesforce

simplicity is the ultimate form ofsophistication

Da Vinci

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statements of belief

public statements

operating results

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financial results of

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