branding your business school in africa
Post on 17-Jul-2015
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Manuel KolpSeptembre 2010
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Branding your business school in Africa
Prof. Michel De Wolf, Dean
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Africa: a special opportunity
• Place for growth and therefore for business education
• Western, Central, Eastern Africa• Like in Asia?
Some specific constraints
• Languages• Sensitivity to colonialist approach
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How to proceed
• A branch?• Co-diplomas / Co-graduations (with
or without students mobility)• PhD opportunity for African junior
staff• Common summer schools• Joined research including African
data
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