branding presentation 15 mins
Post on 07-Nov-2014
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““Logos & Slogans”Logos & Slogans”
Company & Product Company & Product BrandingBranding
AimAim
To examine what methods To examine what methods Businesses adopt when Businesses adopt when Branding their Company or Branding their Company or Products.Products.
ObjectivesObjectivesConsider why Company &
Product branding is important for businesses.
Discuss what branding does for businesses.
Introduce the concept of strap lines.
Identify common brands and strap lines through their logos.
What is Company & What is Company & Product branding?Product branding?
What is Company & Product What is Company & Product branding?branding?
Branding is a:
Name TermSign, symbol or design
Or a combination of all three.
Branding Branding
Why is branding important for businesses?
Branding is used to create emotional attachment to products and companies.
Branding creates a sense of higher (or a different) quality, that surround the brand name and logo.
Successful branding builds awareness, where people not only recognize your brand, but they also understand the distinctive qualities that make it better (or different) than the competition.
What does branding do for a What does branding do for a business?business?
What is a Strapline?What is a Strapline?
A strapline (also known as slogan, endline and tagline) is a
catchphrase for a business.
Examples Examples
“Everything premier but price..”
“Take Me to the Hilton.......”
“........The place you'd rather be”
ExerciseExerciseWorking in small groups examine
the logos on the handouts. For each one try and:
Name the company from its logo (5 points each correct one).
Remember the strapline for each one (10 points each correct one).
McDonalds
“I’m Loving It”
Kentucky Fried Chicken
“Finger Lickin’ Good”
“So Good”
Nike
“Just Do It”
Strongbow
“Bowtime – Hard Earned”
Mazda
“Zoom Zoom”
Travelodge
“Sleep Tight”
Guinness
“Good things come to those who wait”
Lloyds TSB
“For the journey”
ObjectivesObjectivesConsider why Company &
Product branding is important for businesses.
Discuss what branding does for businesses.
Introduce the concept of strap lines.
Identify common brands and strap lines through their logos.
AimAim
To examine what methods To examine what methods Businesses adopt when Businesses adopt when Branding their Company or Branding their Company or Products.Products.
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