branded media: episode 1
Post on 23-Dec-2014
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Break From the Pack of Apartment Commodity
“The sole purpose of marketing is to sell more to more people, more often and at higher
prices. There is no other reason to do it.” -Sergio Zyman
Our Goal
“To provide our residents with an experience and value with a high enough
return to create enough Customer Evangelists within our core resident base
that they self rent our apartments.”
The direction of marketing has changed…
Create a Community
Social Media…Outreach on Steroids
Become Hyper Local News
Google Juice
THANKS FOR TUNING IN!!
The next episode will be Sunday, July 17th @ 11am EST… “Just Say NO to Facebook” featuring special guest,
Mike McClure!
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