brand overview 2018lizanretail.com/sugarfina/sugarfina-brochure.pdf · artisan candymakers...

B R A N D O V E R V I E W2018

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M E E T T H E

founders

Rosie O’Neill

Director of MarketingBarbie

Oversaw a $600M business unitand grew revenue 42% in 3 years

Josh Resnick

Founder & PresidentPandemic Studios

$860MM exit toElectronic Arts in 2008

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Sugarfina has created a new

luxury candy market with a

uniquely fresh, fashionable

and experiential approach to

gourmet confections

UNIQUE, LUXURY GIFTS

Sugarfina – Redefining the Confections ExperienceA creative and sophisticated luxury candy boutique for grown-ups

A COVETED CUSTOMERHIGH BRAND ENGAGEMENT

HIGHLY DIFFERENTIATED RETAILDESIGN & EXPERIENCE

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O U Rconfections

G O U R M E T C A N D I E S140

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75%

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C O U N T R I E S

A R T I S A N C A N D Y M A K E R S

E X C L U S I V E T O S U G A R F I N A

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Rosé Bears made withWhispering Angel Rosé wine

Ice Cream Cones

Single Malt Scotch cordials

Sea Salt Caramels

Sugar Lips®

Sugarfina Pearls

Champagne Bears® madewith Dom Pérignon

Peach Bellini®

Confections for Grown-upsFun and sophisticated flavors designed for the adult palate

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The cactus crazeled to…

Cowboy Cactusgummies

Parisian Pineapplesfrom France

Inspired by thepineapple trend…

When Rosé got hot…

We were there in a BIG way

A surge in Bourbon popularity inspired…

Bourbon Bearsmade with Blanton’sSingle-Barrel Bourbon

Flamingos aretrending …

Pink Flamingos

Baby WhalesThe popular whaleemoji led to…

Inventing New FlavorsConstant product innovation based on emerging trends in pop culture & flavors

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candy cubesMU SEU M-QU AL ITY L U C ITE

FR O M JAPAN

EVERYTHIN G ISPRE-PACKAGED

S I G N A T U R E

™

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bento boxPATEN TED & TRADEMARKED

PACKAGIN G SYSTEM

MO DU L AR & C U STO MIZABL E

S I G N A T U R E

®

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experienceO N E-O F-A-KIN D R ETAIL

AN D EC O MM EXPER IEN C E

HIGHL Y PR O DU C TIVESHEL F SPAC E

D E S I G N Y O U R O W NB E N T O B O X

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giftsAFFO R DABL E L U XU R Y

A GIFT FO R EVER Y O C C ASIO N

E Y E - C A T C H I N G

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Pressed Juicery – April 2017First ever “green juice” gummy bears in mama & baby sizes

Casamigos – June 2017Co-branded collection of tequila-infused candies

Sanrio / Hello Kitty – September 2017Co-branded collection featuring Sanrio’s most popular characters

Innovative CollaborationsCreating excitement and acquiring new customers through high-profile collaborations

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CELEBRITY FOLLOWING

OMNICHANNEL DISTRIBUTION

TOP PRESS COVERAGE

TOP-TIER CUSTOMERS & PARTNERS

Boutiques

Shop-in-shops

Wholesale

E-commerce

Corporate

International

Wholesale Customers Corporate Customers Product Collaborators

Sugarfina – Uniquely Positioned for GrowthStrong omnichannel distribution with the best partners, plus incredible buzz & excitement

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G R O W I N G

multichannel

S U G A R F I N A B O U T I Q U E S34

P R E S T I G EW H O L E S A L E D O O R S1000+

C O R P O R A T E A C C O U N T S500+

2 W E B S I T E S ( . C O M , . C A )

D E P A R T M E N T S T O R ES H O P - I N - S H O P S16

P R E S E N C E

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• B r i n g s a n e w , i n n o v a t i v e a p p r o a c h t o l u x u r y c o n f e c t i o n s / g i f t i n g - - m o d e r n , f r e s h , v a r i e t y , e x p e r i e n t i a l

• A p p e a l s t o a y o u n g e r , m o r e f a s h i o n a b l e c u s t o m e r t h a n t r a d i t i o n a l c h o c o l a t e b r a n d s w h i c h o f f e r s i g n i f i c a n t b r a n d d u p l i c a t i o n / l i m i t e d i n n o v a t i o n

• E n c o m p a s s e s m u l t i p l e p r i c e p o i n t s t o m e e t r a n g e o f g i f t i n g o c c a s i o n s a n d r e c i p i e n t s

• A l l o w s f o r u n i q u e , c u s t o m i z e d p r o d u c t c o l l e c t i o n s t h a t n o o t h e r c o n f e c t i o n s b r a n d o f f e r s

S U G A R F I N A I D E A L L Y P O S I T I O N E D F O R S U C C E S S I N

Latin America

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• I d e a l l y s u i t e d f o r m u l t i - c h a n n e l d e v e l o p m e n t • D e d i c a t e d R e t a i l• D e p a r t m e n t S t o r e S h o p - i n - S h o p s a n d

C o u n t e r s• E - C o m m e r c e• C o r p o r a t e

• D i r e c t l y t a p s i n t o c u l t u r a l g i f t i n g b e h a v i o r s b o t h a t k e y h o l i d a y s a n d e v e r y d a y m o m e n t s

• S e e k i n g a l i m i t e d s e t o f t h e r i g h t p a r t n e r s w i t h r e l e v a n t e x p e r i e n c e , c a p a b i l i t i e s , a n d c o m m i t m e n t

O U R P E R S P E C T I V E O N

Latin America

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Thank YouThank You

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