brand community & custommer loyalty - phần 1
Post on 23-Jun-2015
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BRAND COMMUNITY& CUSTOMMER LOYALTY
Hieu NguyenPresent: Digital Media Director @ Ringier AG
Past Perfect: Sony, Yahoo!, VON, Y&R,
wunderman...
about
me
this is Rambutan
the owner He have:•6 (ha) of rembutan•Profit: 1.000.000.000đ/year
Very successful farmer
the rambutan• It took 4-6 years to
harvest the first season• We can harvest in 10-15
years
No one cut off the tree after the first season.
but we docut off the tree after the first season
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Close Up! – Tim Em Noi Dau
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Dove – 10.000 beauties before 9AM
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Sony Ericsson – Viral Video
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Ford – Viral Video
This is so Wrong!
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