brand activation series: what is brand activation?

Brand ActivationBoosting Interaction & Purchase

Put Simply, Brand Activation Is About:

Building consumer engagement1

Activating sales2

Getting Brand Activation Right Can Be The Key Difference Between High-performing Campaigns…

Engagement Response Purchase

And Low-Performing Activity That

Leaves You Questioning.

So Why Is Activation So Important?

“Activation is about creating consumer engagement along

the path-to-purchase in order to activate a sale”

The Direct Marketing Association (DMA)

Remember The AIDA Marketing Model?

It Explains Activation Very Well

So Now Lets Consider Your FMCG Marketing Campaigns.

Your Agencies Develop Creative Ideas That Succeed In…

Building Brand Awareness…

1. Awareness

Generating Interest…

1. Awareness

2. Interest

And Generating Desire…

3. Desire

1. Awareness

2. Interest

But Do They Do Enough To…

3. Desire

1. Awareness

2. Interest

Convert Your Creative Work…

3. Desire

1. Awareness

2. Interest

Into ‘Action’?

4. Action

3. Desire

1. Awareness

2. Interest

A Simple Activation Button Can Make A Big Difference

Creating A Powerful Call To Action

Such As Engage & Interact

Watch video >

But Most Importantly…

Watch video >

Actions That Drive Sales.

Claim Free Sample > Get Your Coupon > Save £1.00 off >

So How Can I Activate My FMCG Campaign?

Coupons Make Great Activation Buttons!

ActivationButton

Just Add An Activation Button With A Coupon Behind It

ActivationButton

Coupon

And It Creates Increased Engagement

ActivationButton

Coupon

IncreasedEngagement

And Increased Sales.

ActivationButton

Coupon

Increased Sales

IncreasedEngagement

Digital Printable Coupons

The Basics

Coupons easily integrated within digital campaigns

Helps ‘activate’ actual product purchases

Flexible integration supports various campaigns / objectives

Enhances campaign & media performance

More buying & trying of your products!

Digital Printable Coupons

At A Glance

Consumers print coupons and then redeem in-store (offline)

Performance tracked through to redemption (purchase)

Industry-leading FMCG printable coupon platform

Highest level of security & control

Discover How Coupons Can Help Activate Your Digital Campaigns

To discuss your brand campaign:

T: 0208 865 1999 E: international-sales@couponsinc.com