brainwash cafe/laundromat
Post on 22-Aug-2015
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Brainwash CaféConsumer Segment Report
presented by:
• Nittayawan Bangkhomkhun• Alan Arguelles
PET PROJECT:
1122 Folsom Street, San Francisco, CA 94103
"Contemporary Dad"
• well-rounded• knowledgeable• revolutionary
Phase I:
Phase II:
"New-Gen"
• tech-savvy• childish (but flirty)• rebellious
Phase III:
“Toned-down Ozzy”
• raw• devotee (of rock)• (slightly) creepy
Phase IV:
“Modern Cool-Guy”
• casual• a bit edgy• more refined (among the others)
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