bowling alone- chapter 2

Changes In Media Industry In The Age Of New Media

(December, 2008)

“The media will change as consumers will look for other sources of information…”

(Ira Magaziner)

Changes In Media Industry

- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer

Changes In Media Industry

- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer

Convergence - Once Digitalized, Always Interacting

Changes In Media Industry

- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer

Changes In Media Industry

- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer

Participation – Fueling Digital Communities

Collective Intelligence

Open Platform

Rich Media Content

Striving Digital Community

Participation – Interacting With Traditional Media

Commenting, downloading, blogging and spreading content in social networks.

Participation – The Key For Newspapers’ Survival?

18 out of 26 of the features are related to participation.

Changes In Media Industry

- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer

Changes In Media Industry

- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer

Citizen Journalism – Outsourcing News Production

Citizen Journalism – Can We Impose Ethics?

Citizen Journalism – Immediacy Over Quality

Citizen Journalism – Becoming Main Stream Media

Changes In Media Industry

- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer

Changes In Media Industry

- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer

Working Environment - Media People On The Move

Culture figures

Higher mobility withinthe sector

Short term and freelance contract employment

Working around the clock 24/7/365

Urban resident

Mix between working space and private space

Changes In Media Industry

- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer

Changes In Media Industry

- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer

Commercialism – Survival Of The Fittest

Free content

Catch all ads

Pay Per View

Paid subscription

Contextual and targeted

Pay Per Click

Reformed Business Model

Commercialism – The Long Tail Theory

Addressing smaller crowds with niche products.

Changes In Media Industry

- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer

Changes In Media Industry

- Convergence- Participation- Citizen Journalism- Working Environment- Commercialism- The New Media Consumer

The Media Consumer – Threat Or Opportunity?

The Media Consumer - Demand For Bite (or byte) Size News

News aggregators for the monitorial citizen.

The Media Consumer – Active Producer Of Media

User Generated Content & social media platforms

The Media Consumer – Not Passive Anymore

If you won’t let them participate they will take it anyway.

The Media Consumer – Internet Killed The Video Star

The list of priorities had changed.

The Media Consumer – It Is All About Mobility

The content you receive depends on The content you receive depends on your positionyour position..

The Media Consumer – The Effect of Crowed Sourcing

They are not mass audience, but individuals and communities and their ability to influence greater than we think.

The Media Consumer – Know The Price Of Free

They might hate ads, but not enough to pay to avoid them.

The Media Consumer – Prime Time, All The Time

They decide where, how and when to get their content.

The Media Consumer Is You

Thank You.