boulder startup week 2015 - the dark horse prototype

Boulder Startup Week May 13, 2015

Jeff Zabel

@jczabel

THE DARK-HORSE PROTOTYPE

JEFF ZABEL

- Boulder Native- Silicon Valley- eBay / BMW /

DataHero

PASSIONS:- Human-centered

design- Technology- Sports

@jczabel

EMPATHIZE DEFINE IDEATE PROTOTYPE TEST

DESIGN PROCESSStanford d.school Design Thinking Process

Bre

adth

Time

REALITY

WHY?B

read

th =

Loss o

f Focu

s

Time = MoneyFAILURE

Forget the process dude!

EMPATHIZE DEFINE IDEATE PROTOTYPE TEST

DESIGN PROCESSCOUNTERINTUITIVE FOCUS

Bre

adth

Time

ENTER THE DARK-HORSE

- 7th on his position depth chart starting college

- Drafted #199 in the six round of the NFL draft

- Started his rookie NFL season as a 4th stringer

Scouting Summary:Good height to see the field. Very poised and composed. Can read coverages. Good accuracy and touch. Produces in big spots in big games . . . Team Leader.

A DARK-HORSE?

TOM BRADY

- 6 Super Bowl appearances- 4 Super Bowl wins- 3 Super Bowl MVP awards- 10 Pro Bowls- 1st Deflategate QB

THE DARK-HORSE

EMPATHIZE DEFINE IDEATE PROTOTYPE TEST

A dark-horse prototype is meant to expand the design solutions by testing something that is “a little crazy”, something that has a slim possibility to succeed, but if it does . . . .

The challenge: Improve the wind deflector

CONVERTIBLE AIRFLOW

Good Wind Bad Wind

Direction

Noise

Consistency

Temperature

Front to back Swirling

Present Overpowering

Consistent Irregular

Temperate Too hot or too cold

OPEN AIR EXPERIENCE

DARK-HORSE PROTOTYPE

Cut a hole in the windshield!Seriously!

DARK-HORSE PROTOTYPE

SHARING @ DATAHERO

SIMPLE PROTOTYPE

TAKEAWAYS

- Execute each step of the design process

- Don’t underestimate the importance of the dark-horse!

THANK YOU

Jeff Zabeljeff.zabel@gmail.com@jczabel